How Lenovo Yoga Took AI to the Streets of Melbourne
What happens when you put:
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A massive Bunny in the middle of Melbourne
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A spin-to-win wheel
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One of the region’s top creators
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Microsoft Copilot powered by AI
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And hundreds of curious passers-by
You don’t get a tech demo.
You get a movement.
Lenovo didn’t want to talk about AI.
They wanted people to feel it.
And King Creative made sure Melbourne experienced it first-hand.
Spin. Land. Learn. Win.
The mechanic was simple.
🎡 Step up.
🎡 Spin the wheel.
🎡 Land on a challenge.
🎡 Use Microsoft Copilot on a Lenovo Yoga device.
🎡 Complete the task.
🎁 Win prizes.
But what made it powerful was what those tasks revealed.
Participants used AI to:
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Generate creative ideas
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Summarise content instantly
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Draft messages
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Solve real-world scenarios
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Build visuals and concepts on the spot
Instead of being told what AI could do, they experienced it in seconds.
You could see it in their reactions.
That moment when confusion turned into:
“Oh wait… that’s actually useful.”
What King Creative Actually Delivered
Behind the scenes, this level of impact requires orchestration.
King Creative led:
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Full campaign concept and experiential design
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The creation and integration of the Bunny installation
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Spin-to-win engagement mechanic development
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Task design aligned with Microsoft Copilot functionality
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Influencer partnership and management with Lieshy
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Multi-location logistics and rollout coordination
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On-ground brand ambassador management
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Content capture strategy and execution across three Melbourne sites
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Collaboration with SAE for production support
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Post-event digital amplification
This wasn’t a static activation.
It was built as a content engine.
