Somebody is telling your customers what to buy. Become the brand customers choose. In AI answers, in media, and in market. King Creative combines intelligence, strategy and execution for consumer technology brands in Australia and New Zealand.
More and more people decide what to buy by asking an AI. They type a whole question and get one short answer with a winner in it.+
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WHAT IS AICI? & WHY SHOULD I CARE?
AICI (or I SEE) is King Creative’s AI recommendation measurement platform. It shows where a brand and its products appear when consumers ask AI search Engines what they should buy. AICI measures recommendation share, first-choice position and competitor performance, then identifies technical gaps that may be holding a brand back from levelling up their presence across AI search.
THE OLD GAME HAS CHANGED
No page two. No ten links. One answer, and a winner. Nobody is measuring whether that winner is you.
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THE NEW AI SHELF AND HOW AICI MEASURES IT.
A new shelf appeared and nobody announced it. That answer is an AI shelf, and there are only four places to stand on it.
| Position | What it means |
|---|---|
| First choice | The AI is telling them to buy this one |
| Second or third | In contention. Named early |
| Fourth or lower | Technically mentioned. An afterthought |
| Not mentioned | Off the shelf entirely |
You want to be in the top three, and you want to be first. A typical answer can name three to five brands, and the customer acts on one of those.
You know exactly how many facings you hold in every store in the country. On this shelf, you have nothing.
And you are already on it, somewhere in one of those four positions, in every category you sell, today.
WHAT AICI DOES FOR OUR CLIENTS?
Three Things We Help Our Clients Prepare For With AICI
1. Where you stand, and who is winning instead of you. How often AI engines recommend your brand, and who they name when they do not. Per category, per country, per brand.
2. What AICI reads to decide that. Every article, review, retailer page, competitors, forum threads, product categories and more is all quoted as evidence. Named, listed and ranked.
3. And then we tell you what to do about it. Fifteen years of doing this + AICI this is the part a dashboard cannot do.
AI FOR BOTH YOUR TEAMS
Marketing gets a number attached to an outcome instead of an impression, a target list built from evidence rather than habit, and the specific reason an AI passed the brand over, in its own words.
Sales gets a demand argument the supplier did not write. Dated, independent, checkable, and about this market this quarter.
Same number. Both teams. First time that has been possible.
HOW IT WORKS
We measure the core data that matters to our clients, everything to and from all AI search engines.
Trusted AI Engine systems, because they aren't all the same. A customer will trust a particular engine and use it frequently.
Australia and New Zealand separately, because the different countries give very different answers.
Consumer categories, drawn from what local audiences purchase each and everyday.
Every brand named and every product, recorded and kept in full.
And we never change our stance, we monitor the movement, because a number that moves is worth noting.
WHAT TO DO NEXT?
You cannot go back and measure last quarter
Those answers are gone. Nobody can reconstruct them. Not us, not anybody, at any price. So the brands that start measuring this year will hold something next year that a brand starting next year cannot buy. The question is not whether AI is deciding what your customers buy. It already is, today, in your category, and it named somebody.
The question is whether you know who and what to do next.
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