When Open Summit AI set out to launch one of Australia's biggest AI business events, the goal wasn't just to attract attendees, it was to spark a national conversation about the future of artificial intelligence. With just two weeks to deliver results, King Creative developed and executed a targeted PR campaign that secured coverage across some of Australia's most recognised television, radio, digital and creator platforms.
The campaign featured a live appearance on Channel 7 Sunrise, where keynote speaker Clayton Cross discussed the rise of humanoid robots alongside a live robot in studio. We also secured an interview on Money News, syndicated across 2GB, 3AW, 4BC and 6PR, reaching business audiences in Australia's largest cities.
To amplify the event within the technology community, we partnered with influencers and tech reviewers and secured editorial coverage through Impulse Gamer, ensuring the campaign reached both mainstream audiences and highly engaged technology enthusiasts.
Across just two weeks, the campaign generated media coverage with a combined potential audience of more than 34.2 million, helping position Open Summit AI as one of Australia's leading conversations around the future of AI.
Campaign highlights
- 34.2 million combined potential audience
- National television coverage on Channel 7 Sunrise
- National radio coverage via Money News (2GB, 3AW, 4BC & 6PR)
- Tech influencer partnerships
- Editorial coverage across leading technology and gaming media
