How King Creative Helped Motorola Take Over ANZ with the 2025 Edge Launch
There are phone launches.
And then there are moments.
When Motorola dropped the 2025 Edge Series — including the sleek Edge 50 Pro. This wasn’t just about specs. It was about energy. Expression. Identity.
King Creative Media was brought in to make sure ANZ didn’t just see the launch.
They felt it.
And they did...to the tune of 20 million+ reach across Australia and New Zealand.
King Creative produced a powerful feature story with Bobbi Lockyer — Aboriginal artist and proud Saltwater woman, to show what happens when technology meets cultural inspiration.
Bobbi didn’t just pose with the phone.
She created with it.
Through colour.
Through land.
Through movement.
Through perspective.
The Edge became a tool in her process, capturing art in motion, detail in texture, story in light.
What did King Creative Actually Deliver?
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Curated local tech voices that audiences trust
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Produced a culturally significant brand film
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Layered content across multiple platforms
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Generated 20M+ reach across ANZ
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Repositioned Motorola’s Edge series as bold, relevant and creative
But more than metrics?
We helped Motorola feel current again.
