YouTube Shorts and short form video options are nothing new, there are a few different options depending on which platform you’re looking to use, for YouTube though – they’ve only had them since launching in 2021. However, the exciting news now is that this medium within YouTube’s platform is starting to garner massive interest and hold attention within the video space. When you consider the impact that TikTok has made as a video-only platform and the wave that has followed, it’s important to note that audiences all over the world are now hungrier for video content. Not just any content mind you, short content. So it’s no surprise to us that YouTube shorts have finally come into its hay day.
More Viewers Means More Engagement.
With YouTube’s massive audience the reach was bound to happen, however, it was not guaranteed. The numbers took some time to build, but build they have and now over 1.5 Billion Users engage with shorts every month. That’s a surprisingly large number and one that dramatically needs to be taken into account with any type of digital content play, marketing strategy, or online webinars. Shorts are perfect for all types of business genres and so it’s about knowing how you can make them work for your business that matters.
3 Mistakes To Avoid When Using YouTube Shorts.
MISTAKE #1 – Not giving YouTube Shorts its props.
YouTube Shorts are starting to gain massive traction on views, engagements, and sales. So start treating it as a platform within a platform and create vibrant content that performs well within 15 to 60sec in length.
MISTAKE #2 – Not Spending Advertising On YouTube Shorts.
YouTube Shorts are short. (Nuff said really.) Bite-sized video pieces of content for the whole family. These bite-sized pieces are perfect for advertising, so spend money where others aren’t and get some traction on content that creates opportunities.
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MISTAKE #3 – Not Adding YouTube Shorts In Content Plans.
YouTube Shorts are a great way to repurpose content while also adding value to long-form content. Stop ignoring it as if it doesn’t exist, it’s here, it works, adopt it and let’s all move on with our lives.
Still Not Convinced? Here are the latest stats on YouTube.
YouTube Shorts are here to stay.
Our final words are YouTube Shorts are now coming into their prime, and with audience viewer numbers hitting 75% of YouTubes user base, they are a must-have component to repurposing Stop ignoring it as if it doesn’t exist, it’s here, it works, adopt it and let’s all move on with our lives.
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