What Happens When Lenovo & Supercars Combine?

Working With The Team From Lenovo & King Creative Allowed Us To Create A Bespoke Competition That Integrated Across Multiple Channels, Events & Retail Stores.

Charith Moonisinghe, Lenovo Activation Manager.

The Search For Australia’s Ultimate REVFAN.

Creating a new competition concept takes a lot of time, effort and energy and there’s a lot at stake when you’re also combining these elements with one of Australia’s largest racing communities as well. Enter our REVFAN CONCEPT.

A unique way to integrate sales, marketing and content across two regions. Working alongside key partners like Nissan Motorsport, Supercar Racing and Harvey Norman.

• Create A Dedicated Competition REVFAN Website
• Curate Social Media Images For Multiple Platforms.
• Targeted Approach That Delivered Results.

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Targeted Approach That Works.

• Filmed Content On Location Within Key Racing Arenas.
• Supported Existing Partners From Nissan Motorsports & Retail Channel.
• Activated Events Across Australia & New Zealand.

View our Ultimate REVFAN winners, father and son – Gerard Leddin.