Ahhh TIKTOK – the platform everyone is trying to use, create content for and optimize for, yet no one knows exactly how it works yet. Yes, it’s well-established fact that this social platform is far exceeding all projected reach numbers, influencer numbers, and also monetary numbers. “Psssst Facebook, we should talk. . .remember that loss of 300 Billion, yeah, we told you it would happen one day.” anyways today’s podcast episode is about TIKTOK and the mistakes that you should avoid if you are trying to create content, build a community or sell products. Let’s begin.
Protect Your Business From Dodgey TikTok Influencers & Scammers.
If your gonna work with influencers on TikTok make sure you do your homework. So many small businesses are being targeted by dodgy influencers, scammers, and digital hustlers. Let’s face it, influencer marketing is set to double in the next 5 years, increasing from 20B to 40B globally. With that amount of attention and money, you can bet your bottom dollar that there will be a rise in fake industries taking advantage of some of that pie. So today we’re sharing our number one tool to protect you and your business from being ripped off by Influencer scammers.
READY – HERE YOU GO – IT’S A CONTRACT.
Whenever you are looking to work with, support, supply product, pay money or just discuss certain areas of your promotion or business with an influencer, you need a contract. Yes it’s a sure-fire way to protect yourself and your business but also it’s a way to keep things transparent and respectable between both parties.
Why Use Influencer Contracts?
- Influencer Contracts Take Care Of Logistical Mess.
- Influencer Contracts Set Boundaries And Strategies.
- Influencer Contracts Are Transparent.
- Influencer Contracts Are Legally Binding.
- Influencer Contracts Keep Both Parties Accountable.
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There are so many reasons to use contracts, remember the people who you’re dealing with, don’t really know you or your business, and you don’t really know them either. So to safeguard any grey areas a contract literally does all the talking for you.
SET DELIVERABLES. OUTLINE OBJECTIVES. OUTLAY BUDGETS.
Don’t Be Dodgey – Be Honest!
During our podcast we discuss a small business that claims to have been scammed by an influencer, only to find out that the business themselves are also scamming consumers by supplying, making, and selling branded products from well-known musicians “Rapper Post Malone – Toilet Brush” and premium branded “Louis Vuitton VL phone covers” without having their own agreements in place with these massive entities (watch it below) yes there are many ways to make money, but being a complete rip off artists never works. So save yourself a lot of embarrassment and just create good business practices.
So there you have it, if you’re looking for a simple way to protect yourself and your business from doggy online scammers and influencers, get a contract. It will save you time, money, and products and ensure that you are both on the same page and delivering the best content pieces together. Usually, once this approach is done, you will likely create a vast network of like-minded creators who love what you love and can help promote your business in the way that you want. Now that is what influencer marketing is all about, results – not BULLS***.
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