Whether you’re building brand awareness or forming partnerships, Linkedin is the best place to connect your business with a large cache of professionals from around the world. Here are 5 business boosting tips for your Linkedin company page to get you started!
Incorporate rich media
Why is this important? Visual content receives over six times more engagement than text-based content, so it only makes sense to satisfy your audience’s visual appetite with videos, pictures, slideshows, etc.
Quick tip: Add an eye-catching header image and refresh it after every few months to attract more visual interest.
Post engaging content
Why is this important? Number of comments, shares and clicks are good indicators of engagement. The key to this is to post content that is genuinely interesting to your audience.
Quick tip: While it might be tempting to sell your product or service, informational content generally works better than “salesy” content.
Use ‘Sponsored Content’
Why is this important? Sponsored Content is one of Linkedin’s channels of advertising. By “sponsoring” your content, it is promoted directly to the feed of intended professionals.
Quick tip: “Sponsoring” a post that has the highest engagement from your target audience on your profile, will stand the best chance of reaching the most people.
Establish a posting schedule
Why is this important? Linkedin analytics say that by posting at least once a month, businesses gain followers six times faster than those that post less.
Quick tip: Aim to post content at least once a week on your company page to maintain follower engagement.
Engage employees & colleagues
Why is this important? Encouraging your employees and colleagues to engage with content on your company LinkedIn page will in-turn spread the content to their networks, increasing your reach.
Quick tip: Make sure that all employees and colleagues have added the company to their profiles, in order to become automatic followers of the Company page.