SMARTER TECHNOLOGY FOR ALL X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

SMARTER TECHNOLOGY FOR ALL

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Suzanne ‘String’ Nguyen is recognised as a 3 x “Top Voice” on LinkedIn & nominated for 30 under 30 Forbes Asia. She produced the award-winning Snapchat channel “Women In Tech” and has interviewed some of the globe’s biggest leaders in tech, quickly becoming one of the biggest influencers in tech.

PICA GROUP

PROJECT DESCRIPTION

Strata management company PICA Group engaged King Creative to create lifestyle videos to demonstrate the different facets of the Strata industry and the particular roles that Strata Managers play.

King Creative Concept:

Social Media Content

Creative Plan:

Research the different roles of a Strata Manager.
Create a story around each Strata Manager.
Bring a human element to Pica Group’s social campaign.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Creative Team
Production Team
Digital Team
Videography and Photography Team

Comment on Results:

King Creative took complex subject matter and made it into easy-to-understand video content. Through the videos we showed the human side of Pica Group, highlighting the various duties their Strata Managers perform on a daily basis.

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Selected as the 2018 NSW Young Australian of the Year, Macinley Butson is an 18 year old inventor from Wollongong, NSW. King Creative partnered Macinley with Lenovo for International Women’s Day 2019. Through this partnership our aim was to highlight the impressive work she is doing in the world of STEM and demonstrate how technology plays a big part in her inventions.

#DIFFERENTISBETTER X TECH TIPS

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER X TECH TIPS

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Lenovo wanted to showcase the different features of the Yoga 920 laptop. King Creative was tasked with finding the right influencer to demonstrate a set of 10 tech tips along with a Lenovo tech expert. We settled on none other than digital nomad and serial entrepreneur Lisa Messenger.

#DIFFERENTISBETTER X ANIMATIONS

PROJECT DESCRIPTION

LENOVO wanted a fun, quirky way showcase their brand and products.

King Creative Concept:

#DIFFERENTISBETTER ANIMATIONS

Creative Plan:

Create creative animation concepts around two Lenovo products.
Create animation storyboards.
Tell a fun, quirky story in 15 seconds.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Creative Team
Animation Team

Comment:

With the attention span of consumers increasingly becoming shorter and shorter, King Creative wanted to create eye-catching animations that piqued the interest of Lenovo’s social media followers. The delivery of 3 short animation videos allowed Lenovo to stay current and on trend.

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

The very talented Andy Trieu is an SBSPopAsia TV & Radio host, actor, producer and champion martial artist. In the video series that we created with Andy we show how important it is to have the right technology in his line of work.

Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological support.

 

KING CREATIVE x PEKADA

PROJECT DESCRIPTION

‘DON’T DIE POOR’

King Creative recently secured Melbourne-based financial advisory, Pekada as a new client. As part of Pekada’s new marketing strategy we have launched the ‘Don’t Die Poor’ campaign, aimed at helping individuals get the most out of their money. The initiative is committed to ensuring that those in the midst of their working career have the financial resources necessary to bring about the most rewarding results from their lifetime of hard work.

The target market for this campaign are individuals aged in their late 40s and 50s who fear the modern financial demands of living.

These concerns can stem from:

Working endlessly with little reward

Not having enough money saved to put children through school

Not having enough time to spend doing what they love with the people they care about

 

Fuelled by King Creative, Pekada are committed to using the ‘Don’t Die Poor’ campaign to challenge the traditional approach to providing financial advice and deliver exceptional results through a high quality and tailored client experience.

King Creative have combined proven marketing strategies with ample creative flare to produce innovate material for the launch of the campaign.

EDIFIER x Live Sessions

PROJECT DESCRIPTION

EDIFIER wanted to extend it’s reach in the Australian music scene by supporting up and coming artists from different genres.

King Creative Concept:

EDIFIER LIVE SESSIONS

Creative Plan:

Partner with a local artist and engage them as an ambassador.
Secure a partnership with a local record store to hold the event.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite logistics teams, performers and partners. They also arranged for branded items and Edifier speakers to be given away to event attendees. A brilliant campaign which created brand awareness and allowed Edifier to tap into a new market.

SOL REPUBLIC x Timmy Trumpet

PROJECT DESCRIPTION

Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by partnering with a number of top Australian DJs including multi-platinum selling artist Timmy Trumpet.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the hottest nightclubs across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential DJs and events in the country, taking them from virtually unknown to number 2 in their category in 24 months.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Samatha Hill became an avid Yoga enthusiast as a way to manage life’s stresses. Now, being an experienced and versatile Yoga teacher, Samantha uses the Lenovo Yoga laptop for its portability and easy of use during one-on-one sessions with her clients. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.