Portfolio

SMARTER TECHNOLOGY FOR ALL X LENOVO

Project Description

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

SMARTER TECHNOLOGY FOR ALL

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Suzanne ‘String’ Nguyen is recognised as a 3 x “Top Voice” on LinkedIn & nominated for 30 under 30 Forbes Asia. She produced the award-winning Snapchat channel “Women In Tech” and has interviewed some of the globe’s biggest leaders in tech, quickly becoming one of the biggest influencers in tech.

Project Details
Date June 11, 2020
Company LENOVO