LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
Comment on Results:
King Creative exceeded our expectations with regards to #DIFFERENTISBETTER, not only have they secured longterm partnerships for the brand, but their content truly took us into a realm where we needed to be.