Portfolio

#DIFFERENTISBETTER X LENOVO

Project Description

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Selected as the 2018 NSW Young Australian of the Year, Macinley Butson is an 18 year old inventor from Wollongong, NSW. King Creative partnered Macinley with Lenovo for International Women’s Day 2019. Through this partnership our aim was to highlight the impressive work she is doing in the world of STEM and demonstrate how technology plays a big part in her inventions.

Project Details
Date July 3, 2019
Company Lenovo