Portfolio

#DIFFERENTISBETTER X LENOVO

Project Description

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

The very talented Andy Trieu is an SBSPopAsia TV & Radio host, actor, producer and champion martial artist. In the video series that we created with Andy we show how important it is to have the right technology in his line of work.

Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological support.

 

Project Details
Date May 8, 2019
Company Lenovo