Recently the team at King Creative Media worked with China’s largest global platform provider, TIKTOK. Our goal was to make the platform one of the fastest-growing within new regions and get new audiences to download, use and share content daily.
In order to change people’s perceptions of TIKTOK we had to educate, incentivise and support their content, growth and platform use.Amber King, Host of #creativetalk podcast, Director King Creative Media.
When we thought of attracting new users to TIKTOK we had to decide which creative track to take and what types of video scenarios would resonate with that audience. Most had never heard of TIKTOK and even less understood how it would work.
Keep It Simple Stupid.
Our key elements had to be to creative, fun loving and energetic. They had to embrace all that TIKTOK was about, but, also do it in a way that was true to the platform. The “TIKTOK EFFECT” campaign was born and filmed on location in multiple cities around the world.
- Global Support & Implementation.
- Creative Campaign Development.
- Sourcing of Talent, Locations, Travel & Accomodation.
- Filming, Scriptwriting, Video Editing, Photography, Management.
- Sourcing, Managing
Keep It Authentic.
TikTok isn’t like other platforms, the more authentic you are the better the results will be. Brands also have to forget the old polished feeling with content that goes on Tiktok. By being more real and genuine.
- You Don’t Need A Massive Production Suite.
- You Don’t Need A Huge Film Crew.
- Just Use What You Have.
- Get Familiar With TIKTOKS Editing Tools.
Keep It Fun & Engaging
Find your niche and use TikTok to amplify your approach. Keep it light, informative, hard-hitting and fun. The more you enjoy making the content the more likely it is to do well.
- Drive Value Within Your Niche.
- Make It Lighthearted, Fun
- Ask questions, Run Polls, Do Duets, Use Trending Music.
- Have Fun
Want To Know If Your Marketing Works?
TIKTOK IS THE FASTEST GROWING PLATFORM ON THE PLANET