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3 easy steps to taking an Instagram worthy photo

3 easy steps to taking an Instagram worthy photo

Instagram is a platform that hosts everything from influencers to memes and everything in between. Finding a way to get ahead of the game can be challenging. So whether you want to post a photo to show off to friends or to show an achievement, set yourself apart with these 3 easy steps to taking an Instagram worthy photo.
Focus on lighting

Why is this important?

Lighting is one of the most important aspects of any photo because it sets the mood. You can have dim lighting in a landscape photo to make it cinematic, or bright lighting with trees and people to bring a photo to life. With good lighting you can write a story without using words and give meaning to an otherwise standard photo.

Quick tip : Use natural lighting if possible to give it the best possible effect.  

 

Capture the subject 

Why is this important?

When taking a photo, you want that photo to mean something to you. It could be of you doing something you enjoy, for example exploring the outdoors or catching up with friends. 

Making the photo authentic and real will bring more meaning to the subject, and will make it feel like more than just a photo.

Quick tip : Make the subject the centre of attention.

 

Good camera quality 

Why is this important?

Something simple yet extremely important is having a phone or camera with good quality. This way you can truly convey what you want to show in a photo, the better the quality the better the photo. When put together with strong lighting and an important subject, you can tell a story without using words.

Quick tip : Most mobile phones nowadays have decent camera quality so you don’t need a high grade camera to take professional looking pictures.

3 exciting features coming to Twitter in 2020

3 exciting features coming to Twitter in 2020

 

With the continued growth of Twitter into 2020 they’ve announced the addition of new features in development or being tested. The aim of these is to give users a more personalised experience as well as some added privacy to their recently open and public platform. With the updates that have advanced these features, we’ve compiled a list of 3 new features on Twitter.

 

Public and private replies

Why is this important?

One new feature that’s being added to Twitter is the option to control who can reply to your tweets. There are so far 4 options in testing, including : Global, group, panel and statement. Global allows anyone to reply, group only lets people you follow and mention to reply, panel restricts it to just people mentioned and statement blocks anyone from replying. Although it seems it’ll require some experimenting and adjustments, we can expect it to go live later this year.

Quick suggestion :  With this feature you’ll be able to control who can respond, which can give you a more honest response on your tweets and topics.

 

Stories on Twitter

Why is this important?

Similar to Snapchat or Instagram stories, Twitter is working on their own version called “Fleets”. They can’t receive likes, comments or retweets and will eventually disappear after 24 hours. However unlike other social media platforms, upon launch you’ll be able to post videos more than 2 minutes long, or 512 MB in size. This feature gives you more freedom on what you can post and share with Twitter.

Quick suggestion :  Use fleets to give previews of upcoming content or videos.

 

Full sized images

Why is this important?

Previously on Twitter you had to crop down images and photos to fit into your tweet, unless your image was already that size. However, now they’ve updated it so now you can post a full image along with your tweets. The aspect ration was changed from 2:1 to 16:9, or in other words you post larger images without them having to be altered.

Quick suggestion : With this image change, it’ll be more beneficial to add higher quality photos to your Tweets now. 

5 tips to make your YouTube video go viral

Whether you’re an aspiring content creator or you’re a veteran on the platform, making a viral video isn’t as easy as it looks. Here are some pointers on what to focus on when making that “special” video.

 

Make trending content

Why is this important?

One of the most important parts of creating a viral video is to produce content that’s trending on Youtube or other social media platforms. This way your content will be searched for and recommended to audiences more often

Quick tip : Try to create content that is original and new to set yourself apart from the rest.

 

Consider your video’s length

Why is this important?

The length of your videos isn’t important, what is important is your “Watch time”. 

This is the duration with which people watch your content. The better your watch time the more likely you are to be recommended to more viewers.

Quick tip : One way to increase your watch time is to try to keep your video at or under 10 minutes.

 

Use a daring title

Why is this important?

The title is the first thing your viewers will see before they click on your video. A good title is the difference between whether viewers will open the video or not. Plus it should give them an idea as to what the video is about before they even start watching.

Quick tip : The aim is to hook your viewers in without giving too much away, making a title both interesting and mysterious is a very effective tool to use.

 

Create a catchy thumbnail

Why is this important?

If your title doesn’t convince someone to click on your content, your thumbnail will. The thumbnail should be a preview of what is to come in the video. This means your title and thumbnail will have to work together in order for your content to be successful.

Quick tip :  Use bright colours and bold letters on the thumbnail where appropriate while still showing most of the background image.

 

Master your timing 

Why is this important?

The timing of which you release your trending and catchy content is crucial to its success. You want to be the first to share your ideas on this topic and fast, because if it’s trending then chances are you’ll have some competition. Being early to the scene means you can cover topics before others, helping you go viral faster.

Quick tip : Keep up to date with the current trends, not just on Youtube but on other social pages you manage. This way you’ll know when to release your content.

 

3 Ways CGI Influencers could benefit you


With the improvements in digital technology a new type of “content creator” has emerged, known as a CGI Influencer. A CGI influencer is similar to your everyday Youtuber or Instagram model, with one minor difference, they aren’t real people at ALL. Many are for it and many are against it, but let’s delve into why they could be the future of entertainment.


Wider scope of capabilities

Why is this important?
With a CGI influencer at your disposal, you now have unlimited possibilities of what you can achieve. You’re no longer limited by human capabilities, your influencer can be anywhere – do anything – whenever you want!

Quick Tip: If you want to reach an audience that speaks a different language, all you have to do is create a CGI person who’s fluent in that language and you’re set. You could also send them to that country if you want.


More cost effective than human influencers

Why is this important?
Having celebrities promote your products costs a lot of money, especially with all of the added expenses including flights and accommodation, film crew, set-up the list goes on. With CGI celebrities, all of those expenses are eliminated.

Quick Tip: Spend more money on ads to gain as much exposure as possible.


Create more content

Why is this important?
Creating new content everyday can be difficult if you’re limited by where you can go. Want to travel the world? With CGI you can be in a new country everyday, doing something new everyday. Nowhere is too far.

Quick Tip: Having the power of being “everywhere” gives you a lot of opportunities to do what others can’t, shoot a commercial on the moon or surf in a volcano. You can set your brand apart from the rest with your content.

3 ways to improve your skills in Brawlhalla

Brawlhalla is a free-to-play fighting game with both local and online capabilities. As one of the most popular free games out there, you can expect plenty of players who will be just as new to the game as you are, so here’s a few tips to get ahead of the competition:

 

Learn the controls

Why is this important? 

Jumping straight into games is one way to learn the basic controls quickly as well as learning how to move and attack. Enhance your skills in the Training mode or try to practice specific combos in game-modes such as free-for-all and experimental 1v1 to get a feel for the controls.

Quick tip: Learn both grounded attack and aerial attacks, you have many options to attack so make sure you know how!

 

Play a variety of characters

Why is this important?

When you first start playing, you’ll only be able to play the characters provided for you, however this changes every week. So while you can play those characters it’s beneficial to play as many of them as you can. This will help you not only gain an understanding on the different attributes the characters have but also how to counter them if you come across them in game. 

Quick tip : Save the gold you get from playing matches to buy characters you want to play with.

 

Practice “recovering” 

Why is this important?

While you are airborne you have many options to get back to the platform which players often don’t know about or use too early. You can save yourself many deaths and defeats by learning how to get back to the stage before you fall to your death.

Quick tip : Don’t use all of your options straight away but try to space them out. This makes it easier to recover.

5 Tips to make a poppin Insta story

Instagram is one of the most popular and well known social media platforms in the world, with plenty of in-app features to help you edit, produce and compile a selection of images and/or videos into an organised setting. This is called a story, and whether you’re new to Instagram or you’ve been around since the dark ages, here’s a few tips to keep your stories poppin…

 

Keep it short and sweet

Why is this important?

In order to keep your audience engaged in what you have to present you should keep it quick and to the point.

Quick tip : Film in portrait, this way you don’t have to crop or edit your photo or video size and your quality will remain the same.

 

Use different camera options

Why is this important?

Try using different features such as Boomerang and Superzoom to more accurately present your ideas and focus more on whatever it is your story is trying to capture.

Quick tip : Use these as well as your standard camera settings in good balance, try not to use it more than you have to. 

 

Add animation features (GIFs, stickers etc)

Why is this important?

Extra features such as GIFs and stickers will give your story a more vibrant setting and lively feeling to it, just don’t go overboard because there is such a thing as “too vibrant”

Quick tip : Stick a maximum of 3 stickers and/or GIFs so you don’t overcrowd your image.

 

Choose related music

Why is this important?

Music can help set the scene for your video or photo, as well as making it more captivating to your audience. 

Quick tip : Choose music that links back to what you’re trying to capture in your story.

 

Use filters

Why is this important?

Using filters with the right approach will make your story more appealing and can help you create a more enchanting surrounding.

Quick tip : Try to ensure that your filter is related to the topic for the best results.

5 PR Mistakes and how to avoid them

The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.


Ignoring blogs

Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.

Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.

 

Not monitoring impact!

Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.

Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.

 

Wrong timing

Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.

Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.

 

Using sub-par language

Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.

Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.

 

Ignore editing

Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.

Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.

3 ways to use WhatsApp within your business

WhatsApp is a powerful communication tool, everything is faster and simpler. There is now the option to have WhatsApp Business, with this app, businesses can provide contact details and interact with customers easily by using tools to sort and quickly respond to messages. Here are three ways to use WhatsApp for your business. 

Update your staff

Why is this important? WhatsApp is an amazing way to communicate internally with your staff. You can regularly inform your employees of any company updates, product innovations, new team members, celebrate successes and more! Another benefit is there is flexibility with time, location and accessibility, everyday news can be shared and accessed no matter where in the world you are. 

Quick Tip: You can utilise this messenger application for motivational purposes, to clarify objectives and offer feedback.

Communicate with customers 

Why is this important? WhatsApp Business can help you connect with clients more indirectly while achieving more responsive answers. According to leading experts in restaurant marketing, Forketers “If you contact your prospects by WhatsApp rather than with direct phone calls, you will get 40% more response. 

Quick Tip: Using WhatsApp as a communication tool you can be far more direct than you would with a phone call while also being a little less formal at the same time. 

Use as a Marketing Tool 

Why is this Important? WhatsApp is not the obvious choice for a marketing tool but it can be a great resource for making your company more relatable with your customers. Ideally, the most successful marketing strategies combine a primary social media platform like Facebook or Instagram with the messaging ease of WhatsApp.

Quick Tip: You can utilise WhatsApp to create exclusive groups, offers, and contests as an alternate way to communicate with your clients and spread to new customers.

How to increase business results using Instagram Ads

Instagram offers a variety of advertising options for marketers to utilise to promote their brand or product. With over 700 million active users, Instagram advertising is a cost-effective way to communicate with extensive audiences. Here is a quick guide on how to get the most out of the advertising tools on Instagram.

 

Understand the different types of advertising options on Instagram

Why is it important? The different types of advertising options will perform different functions and reach different audiences.

Quick tip: There are four advertising options on Instagram; Instagram Photo Ads, Instagram Video Ads, Instagram Carousel Ads, and Instagram Stories Ads. Begin by familiarising yourself with these concepts.

Set realistic advertising objectives

Why is it important? In order for an advertising campaign to be successful, it is essential that the marketer sets clear and measurable advertising goals.

Quick tip: It is useful to use the SMART acronym when goal-setting; Specific, Measurable, Achievable, Relevant and Timely.

Plan your schedule

Why is it important? Planning a schedule based around when your target audience is actively using Instagram will help boost the success of your advertising campaign.

Quick tip: Instagram allows you to either run ads continuously or nominate certain times each day. Consider your budget allowance when setting an advertising schedule.

Monitor and measure advertising performance

Why is it important? In order to evaluate the success of an advertising campaign, a marketer needs to be able to analyse its performance in terms of reach, frequency, and return on investment.

Quick tip: Instagram Insights is a free application that can be used to monitor the impressions generated and accounts reached by your advertising campaign.

6 steps to creating a video marketing campaign for your business

Video marketing is a fun and creative way to boost your advertising and social media content to the next level. Consumers resonate with content that is relatable, humorous and representative of the benefits they desire from products. So, what better way to engage with consumers and propel your marketing campaigns than through the use of video!? Here are 6 steps to get your video ideas flowing…

 

Focus on the video story line, not the video size

Why is it important? Viewers will only commit to watching your video if it is entertaining. The stronger your video storyboard, the more likely individuals are going to engage with it, regardless of its length.

Quick tip: The first 10 seconds of your video needs to be eye catching and interesting in order to maintain your viewer’s attention.

Do your research

Why is it important? Understanding the motivations, goals and objectives behind your video will assist you in successful execution.

Quick tip: Understand your target market and produce your video based on their needs, wants, values and expectations.

Consider your video placement

Why is it important? Viewers need to be able to actually find your awesome video before they can watch it. The more exposure, the better!

Quick tip: Social media platforms are super easy, cheap and timely way to get your video out to viewers.

Make your video interactive

Why is it important? Offering interactive elements in your video allows you to extend the boundaries of your target market, as it allows each viewer to define the course that the video will take.

Quick tip: Including a ‘Call to Action’ button is a good example of how to make your video interactive.

Use data to analyse the success of your video campaign

Why is it important? It is essential to have benchmark data to analyse and build upon in your future video campaigns.

Quick tip: Tracking software is a good place to start recording relevant data.

Have some fun!

Why is it important? What better way to engage with viewers, create a call to action, and release your inner creative energy than through a funky and authentic video!?

Quick tip: Make a statement and stand out!