AI vs Human content, who wins?

The world of marketing has changed forever and here’s why. As I’m writing this blog post I am already being automatically prompted to convert this article using a free AI plugin.

Artificial Intelligence is a real game changer.

Nigel Patel – NG

One AI plugin to rule the world.

This plugin will not only write the content but spell check it, test it on trending topics, and give me all the insights I need to make the article more appealing to our niche. All of this takes one click and is completed in a matter of seconds. Something that would’ve take hours to do, created and ready for approval in milli-seconds.

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Place your bets – who wins?

Now that we are 24 months into a new dominant AI marketplace, with over 50,000 new AI tools available to create, curate, schedule, copy, produce, edit, and post content daily it must be time for us to look at whose content is better. . . AI or Human. Luckily for us, there was a company that made it their mission to put this exact question to the test and the results may shock you.

The GOOD: Let’s look at how long it took AI to complete certain content tasks. Here the team analyzed how long it took to write and post social content in a CRM. One point to AI here, as it was 50mins quicker than a human.

The GOOD: Now let us review the average post over a period of time that was produced by AI and compare that to whether HUMAN content outperforms it. One point to Humans here. Over 5 months, the engagement speaks for itself, authentic content wins over mass-produced AI content.

The BAD: Lastly lets look at traffic and time spent on content once its produced and compare the numbers here. Another point to HUMANITY.

Humans 2 points – AI 1 point.

The UGLY: So after reviewing all the information and comparisons, there’s a major issue that is clearly coming across around AI and Human content production and its, why is it that AI content doesn’t attract engagement from humans? why if its faster, better and more cost effective – why does it not perform? The answer is simple, it’s not AUTHENTIC and GENUINE and there seems to be existing knowledge and acceptance from consumers who are well-informed, targeted, and experienced with regard to what looks real and what doesn’t and they currently prefer HUMAN created content.

HOWEVER. . . we’re only 24 months into the AI generation and just like the Internet Generations and Social Generations of the 2000s, 2010s and 2020s, we haven’t even scratched the surface of whats to come. As we become increasingly reliant on AI technology to do the work for us, our human-ness will be reduced, we will accept more and more AI-produced content and eventually, our consumer based society will not care about what’s AI or HUMAN. Similar to how once we shopped in-store and now we shop ONLINE.

Let’s not forget Elons warning.

Change is bound to happen and with regards to AI it’s not how it will happen, but how long will it take to be accepted that will determine the future of our marketing.