Reddit is an underutilised tool for businesses to market themselves and their products. Despite having hundreds of millions of users, Reddit isn’t the first social media platform that springs to mind when considering prospective marketing channels. Here are 7 ways to take advantage of a relatively unknown platform to propel your business.
Be aware of subreddits
Why is this important? Subreddits are individual communities, and understanding them is vital on this platform because they contain your target audience. It’s much easier to find your key demographic since most fanbases congregate in a particular subreddit. ‘r/Entrepreneur’ & ‘r/Smallbusiness’ are good subreddits to start with.
Quick tip: ‘Redditors’ respond more favourably to users that engage with posts and other users, rather than those that solely market themselves.
Why is this important? Blatantly plugging your company or product is a big red flag on Reddit. In fact, doing so will most likely get you banned from the particular subreddit.
Quick tip: Wait a few weeks before posting promotional content. In this time, hopefully you’ll have built up enough goodwill with the community to support your efforts.
Provide further Customer Support
Why is this important? You can also use Reddit to answer current or potential customers‘ questions, comment on relevant posts, and otherwise engage with the community, further improving your brand image.
Quick tip: Maintain top-quality customer support on your website and utilise Reddit as an extension of this.
Hold an AMA – Ask Me Anything
Why is this important? An AMA is a stellar way to provide insight about a business, regardless of size. It’s a unique approach to promoting your business while also being informational.
Quick tip: Be honest in your answers! Redditors will see right through a marketer’s façade.
Why is this important? Marketing your business/product on Reddit is a marathon, not a sprint. It might take weeks, months or years to build a large and loyal following, depending on your efforts.
Quick tip: Advertising about deals and special offers may help to muster short-term attention, but take care not to sound too “salesman-y”.
Run a subreddit contest
Why is this important? Running a subreddit contest is a clever strategy for contributing value through engagement.
Quick tip: Rewards for the contest could be your business’ products, in turn serving as an additional marketing tool.
Use Reddit ads
Why is this important? Ads on Reddit help to target very specific, ardent niches; if you’re willing to shell out some cash.
Quick tip: As opposed to other platforms’ ‘cost-per-click’ advertising systems, Reddit operates on a ‘cost-per-impression’ policy.