Instagram offers a variety of advertising options for marketers to utilise to promote their brand or product. With over 700 million active users, Instagram advertising is a cost-effective way to communicate with extensive audiences. Here is a quick guide on how to get the most out of the advertising tools on Instagram.
Understand the different types of advertising options on Instagram
Why is it important? The different types of advertising options will perform different functions and reach different audiences.
Quick tip: There are four advertising options on Instagram; Instagram Photo Ads, Instagram Video Ads, Instagram Carousel Ads, and Instagram Stories Ads. Begin by familiarising yourself with these concepts.
Set realistic advertising objectives
Why is it important? In order for an advertising campaign to be successful, it is essential that the marketer sets clear and measurable advertising goals.
Quick tip: It is useful to use the SMART acronym when goal-setting; Specific, Measurable, Achievable, Relevant and Timely.
Plan your schedule
Why is it important? Planning a schedule based around when your target audience is actively using Instagram will help boost the success of your advertising campaign.
Quick tip: Instagram allows you to either run ads continuously or nominate certain times each day. Consider your budget allowance when setting an advertising schedule.
Monitor and measure advertising performance
Why is it important? In order to evaluate the success of an advertising campaign, a marketer needs to be able to analyse its performance in terms of reach, frequency, and return on investment.
Quick tip: Instagram Insights is a free application that can be used to monitor the impressions generated and accounts reached by your advertising campaign.