Snapchat geofilters are a fun, creative and exciting way to increase brand exposure. Business-specific geofilters not only allow viewers to know where you are snapping from, but are also able to be shared by other Snapchat users in the same area. If you are keen to set up a Snapchat filter for your business, take a look at this simple how-to guide.
Read the Snapchat filter-creation terms and conditions
Why is it important? As with most marketing-based decisions, it is crucial that marketers understand the different regulations involved in carrying out proposed tasks, in order to stay within the company’s legal boundaries.
Quick tip: Follow this link to discover Snapchats filter creation and submission guidelines: https://support.snapchat.com/en-US/article/submission-guidelines
Visit the Snapchat website and create a login for your business
Why is it important? Creating a login will allow you to gain access to a variety of different creative tools for you to implement into your filter.
Quick tip: Creating a login via the Snapchat website is essential. You will not be able to submit your filter design without an account.
Decide on a filter type
Why is it important? Each filter gives users a different experience. Try to align your choice in filter type to both your target audience as well as to the objective behind your Snapchat filter campaign.
Quick tip: There are three types of filters to choose from; Community Filters, Filters, and Lenses. Be sure to investigate each type thoroughly before deciding on which to use for your business filter.
Why is it important? The more eye-catching and innovative your design is, the more inclined Snapchat users will be to use it and share it with their friends.
Quick tip: Keep in mind that more often than not, less is more!
Select usage dates
Why is it important? You are able to modify the length of time that your Snapchat filter is available for viewing and use. This allows you to coincide your filter with any of your upcoming business events or campaigns.
Quick tip: The length of time that you nominate your filter to be live for will influence how much it will cost.
Select the location in which your filter will be accessible
Why is it important? Setting a location allows you to target your filter to specific audiences close by.
Quick tip: Consider the amount of Snapchat users you want to reach when assigning a filter location. Too small of a location will reach minimal users, but too large will make your filter less effective and costly.
Test your filter
Why is it important? You want to make sure that Snapchat users have access to your awesome new filter in the location you have nominated.
Quick tip: Testing your filter as soon as possible will allow you to address any potential issues.
Evaluate your filter
Why is it important? Understanding and analysing the type, amount and positioning of the audience that engaged your filter will allow you to gather constructive feedback to help modify your future filter creation endeavors.
Quick tip: Analytics tools are available for use on the Snapchat corporate website.