LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..
Ensure your LinkedIn profile is optimized
Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.
Quick tip: Take a sneak peek at other company profiles as a point of reference.
Go back to basics
Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.
Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.
Make use of the blog links on your profile
Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.
Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.
Always monitor your Network Updates
Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.
Quick tip: Don’t be afraid to share Network Updates of your own!
Make use of LinkedIn’s ‘business services’
Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.
Quick tip: Making your content relatable and identifiable will differentiate you from competitors.
Take advantage of LinkedIn Groups
Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.
Quick tip: Why not cover all bases and join some pre-existing groups?
Promote your LinkedIn profile
Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.
Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?