Video marketing is a fun and creative way to boost your advertising and social media content to the next level. Consumers resonate with content that is relatable, humorous and representative of the benefits they desire from products. So, what better way to engage with consumers and propel your marketing campaigns than through the use of video!? Here are 6 steps to get your video ideas flowing…
Focus on the video story line, not the video size
Why is it important? Viewers will only commit to watching your video if it is entertaining. The stronger your video storyboard, the more likely individuals are going to engage with it, regardless of its length.
Quick tip: The first 10 seconds of your video needs to be eye catching and interesting in order to maintain your viewer’s attention.
Do your research
Why is it important? Understanding the motivations, goals and objectives behind your video will assist you in successful execution.
Quick tip: Understand your target market and produce your video based on their needs, wants, values and expectations.
Consider your video placement
Why is it important? Viewers need to be able to actually find your awesome video before they can watch it. The more exposure, the better!
Quick tip: Social media platforms are super easy, cheap and timely way to get your video out to viewers.
Make your video interactive
Why is it important? Offering interactive elements in your video allows you to extend the boundaries of your target market, as it allows each viewer to define the course that the video will take.
Quick tip: Including a ‘Call to Action’ button is a good example of how to make your video interactive.
Use data to analyse the success of your video campaign
Why is it important? It is essential to have benchmark data to analyse and build upon in your future video campaigns.
Quick tip: Tracking software is a good place to start recording relevant data.
Have some fun!
Why is it important? What better way to engage with viewers, create a call to action, and release your inner creative energy than through a funky and authentic video!?
Quick tip: Make a statement and stand out!