The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.
Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.
Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.
Not monitoring impact!
Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.
Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.
Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.
Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.
Using sub-par language
Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.
Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.
Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.
Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.