Twitter is one of the most popular social media applications in the world and poses plenty of untapped potential to spread brand awareness. Following are 5 tips on how to achieve this effectively.
Create a media strategy
Why is this important? Clearly establishing what the goals and who the target audience are, is key to a successful media campaign.
Quick tip: This will determine the scope of your campaign, so strategise wisely.
Maintaining consistency is key!
Why is this important? As easy as it is to set up a social media account, continuous work is needed to maintain and grow your follower base. This could be as simple as posting short promotional statements several times a week.
Quick tip: Attach pictures or videos to make your posts attractive and engaging.
Interact with customers/clients
Why is this important? Responding and replying to tweets from customers and clients helps to portray the company as being relatable and appealing.
Quick tip: Set up Direct Messages so clients/customers can contact you directly, which will promote engagement. Just make sure to check your inbox regularly!
Expand but maintain focus on your target audience
Why is this important? It’s easy for a business’ messages to get saturated in the social media sphere. While gaining more followers is beneficial in terms of exposure, it’s essential not to lose focus of your key demographic. They are whom your most important interactions will arise from.
Quick tip: Try adhering to daily social media posts at the minimum; some of promotional content about the business/product, and some interacting with your target audience.
Use a Twitter Ads account
Why is this important? While not necessary, utilising Twitter Ads can help your business boost its reach. It’s a low-cost, yet effective way to target a tailored audience. Plus, you set your own budget and only pay if you attain your marketing goals.
Quick tip: Beware to distinguish between ‘Promote Mode’ and ‘Twitter Ads’. The former has a 99 USD monthly price, whereas the latter has no minimum spend.