Tag Archives: tips

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.

7 reasons why businesses should invest in influencers

While it is all well and good to understand the qualities that make a good brand influencer, it is also crucial to consider the reasons why brand influencers are so useful within a business setting. As with most marketing processes, understanding the motive behind why you are doing what you’re doing will allow you to achieve the most successful outcome. Here are eight reasons why businesses should invest in brand influencers.
 

 

Influencers create content
Why is it important?
Sharing expert-created and engaging content is the best way to attract the attention of target audiences and promote your brand.

Quick tip: Although influencers have awesome content creating skills, always ask their permission before using their work on your own media platforms.

Influencers generate sales
Why is it important?
Within the business industry, companies can only survive if they are making profit and increasing their ROI. Using brand influencers are one of the easiest way to combat lack of sales.

Quick tip: Sales generation will depend heavily on the influencers channel of communication and overall marketing reach.

Influencers are transparent
Why is it important?
Corporate transparency and accountability ensures that your business is perceived favourably by targeted audiences.

Quick tip: The trust and honesty shown by a business acts as a driving factor that influences consumer purchase decisions.

Influencers increase traffic on your corporate website
Why is it important?
Corporate websites can be used by consumers to solidify and legitimise the information they have received from influencers.

Quick tip: Ensure your business website is visually appealing and easy to use. Once your influencer has got consumers there, you want them to stay!

Influencers offer a fresh perspective
Why is it important?
An alternative perspective to the inner workings of your business is a great way to keep your marketing campaigns interesting and innovative for target audiences.

Quick tip: Brief your influencer on your organisational goals and objectives, and then hand over the creative reins. No doubt you will be pleasantly surprised with the outcome!

Influencers give brands easy access to target audiences
Why is it important?
Having a clear pathway between your business and your target consumers is a sure-fire way to nail your marketing campaign objectives within your ideal timeframe.

Quick tip: Consider working within the specific niche of consumers that follow your influencer. These individuals are loyal and interested in the topic.

Influencers can start conversation
Why is it important?
Investing in an influencer that can promote and compliment your business will positively influence your reputation, without you having to brag or boast (nobody likes that!).

Quick tip: Ensure your influencer is genuinely interested in your brand in order to keep your message authentic and accurate.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.

4 handy facts about using VR in your business

While many regard virtual reality as an unfamiliar and intimidating system to understand, it can be an exciting way to create a newfound sense of energy and entertainment within your business. As this form of technology continues to grow and develop, many businesses are beginning to appreciate and utilise VR systems. Below are some helpful facts about using VR in your business.
 

 

VR doesn’t have to be expensive
Why is it important?
Financial restrictions act as a major contributor in many companies. While the price of developing a VR experience can be costly, it is the scope of the VR project that truly dictates its price.

Quick tip: The smaller the project, the more cost effective the experience.

VR is not always about gaming
Why is it important?
While a common misconception, VR is not always based around gaming and can be designed and developed to encompass a variety of other industry fields.

Quick tip: VR documentaries and VR travel experiences are some examples of non-gaming experiences.

The quality of VR experiences is continuing to improve
Why is it important?
One problem with VR is the inhibiting effects on real life vision, as you can’t see the real world while wearing your VR headset. However, engineers are continuously modifying and improving the system, giving users hope for future models.

Quick tip: Watch out for walls!

VR can decrease the complexity of learning new skills
Why is it important?
With the tech industry continuing to grow and thrive, it is becoming increasingly more difficult to stay up-to-date with the latest forms of business technology.

Quick tip: VR can provide a hands-on and interactive learning experience.

5 quick tips on how to boost your LinkedIn network

Increasing your business’ LinkedIn Network is a key necessity in generating consumer engagement and developing brand awareness. LinkedIn is one of the largest social media platforms to date, and therefore can pose businesses with the difficult challenge of growing their networks and becoming discoverable to industry audiences. Follow these 5 quick tips to make this process more manageable and time efficient.
 

 

Add your LinkedIn URL to your email signature bar
Why is this important?
Consider how many emails you send out per day. Now, consider the variety of different people you send these emails to. Too many to keep track of? Good! Use these already established connections as an easy way to grow your LinkedIn following.

Quick tip:
Modify your email setting to permanently incorporate your LinkedIn URL in your signature bar. This will save you the trouble of copying and pasting the link into your email every time.

Post frequently
Why is this important?
Give your page a personality and bring it to life by posting daily. This will add value to your profile, encourage audience interaction, and subsequently result in a growth in your network.

Quick tip:
Add a call-to-action aspect to your posts to encourage users, to like, share and comment on your updates.

Connect constantly
Why is it important?
Remaining active and lively on your profile will generate buzz surrounding your business. Continuing to connect with other LinkedIn users will keep your brand top-of-mind and consistently keep you in the feeds of your connections.

Quick tip:
Set yourself a weekly goal of how many new connections to make. Be brave!

Make use of LinkedIn’s Publishing Platform
Why is it important?
Publishing a variety of colourful and interesting pieces will encourage viewers to perceive your brand as an expert within the industry, giving you an edge on your competitors.

Quick tip:
Remember to use visuals!

Strive to be both diverse and concentrated
Why is this important?
While these seem like conflicting ideas, it is important to reach a vast number of LinkedIn users while still somewhat containing your connects to industry-specific pages. It is with these audiences that you will generate the most buzz surrounding your business.

Quick tip:
This is a work in progress. The key is to take your time and strategize!

10 Social Media Tips For Small Businesses

As a small business, it can sometimes be overwhelming when assessing how best to market your brand or product. In the digitally savvy world we live in today, the best place to start is social media. Read on to find out what we recommend when creating a social media marketing strategy for your small business.

 

 

Choosing platforms

Why is this important?
The best platforms to start with are Facebook and Instagram as they are the most popular and most streamlined platforms on offer. These platforms both have their own benefits, but as a whole, they are the easiest to navigate and gain followers. People are more likely to search your business in their Facebook or Instagram search bars than Google.

 

Quick tip: Post consistently on these platforms and introduce others later if they are suitable to your brand (ie. Twitter, LinkedIn).

 

Stay present

Why is this important?
Consumers will question the legitimacy of your business if you are lacking presence on any form of social media. Businesses with active social media profiles will instantly look more competent and show consumers that they are across all operations from day-to-day business through to online marketing.


Quick tip: Get posting and develop a solid presence on social media. Consider this even before launching your brand to create intrigue and interest well before you are established.

 

Know your audience

Why is this important?
By trying to reach a broader audience, your voice will be lost and you will find less engagement on your socials and your brand as a whole. Social media marketing is all about finding your niche audience and building an identity from there.


Quick tip: Post content that is relevant to your customers and your brand only.

 

HD or nothing

Why is this important?
When posting images on Instagram, or on any platform for that matter, you should settle for nothing less than high resolution imagery. Pixelated or heavily filtered images look unprofessional and may steer followers away from your page.


Quick tip: Source, curate and regram content that has high quality to create a crisp and professional presence on social media.  

 

Mix it up

Why is this important?
It is important to change up the content on each page. Do not, for example, post an image on Instagram and share to your Facebook & Twitter in the same breath.


Quick tip: Create content that is specific to each platform and avoid repetition. For example, Facebook, Twitter and Linkedin are better for connecting with people, where Instagram and YouTube are better for sharing media.

 

Engage with your followers

Why this is important:
Engagement is not a one-way street. If one of your customers or followers mentions you in their posts, make sure to let them know you see their posts by liking, commenting or re-posting if necessary. This lets your customers know that you care about them.


Quick tip: Try to allocate an hour a day to respond to comments and mentions.

 

Collaborate

Why is this important?
Find other small businesses around you that you can collaborate with. This will increase your audience reach and even bring new followers to your accounts.


Quick tip: Do this by creating promotions and competitions or just by giving each other a shout out on your social media accounts.

 

Be relatable

Why is this important?
When creating posts, be mindful of sounding like a robot. Be you and endorse everything your brand or business stands for!


Quick tip: You want your customers to be able to relate to you on a personal level, so add a little humour to your posts where you can.

 

Use social media management tools

Why is this important?
Social media management tools are designed to make your life easier as a business owner or marketer. Through these tools you are able to manage multiple social media platforms in the one place and track analytics while you’re at it. They allow you to schedule posts, engage with your audience and analyse trends in posts and user engagement.


Quick tip: Use programs such as Sendible or Hubspot to start managing your multiple accounts.

 

Offer social media exclusives

Why is this important?
One of the best ways to get customers to engage with your social media pages is to offer exclusive promotions only available to those on your socials. This gives your customers a reason to follow you on social media and is a way to attract new customers at the same time.


Quick tip: Offer your customers discounts, exclusive products or content as an incentive for following your account.

Utilise Your Instagram Bio Link Like Never Before

 

Gone are the days of having to delete and re-upload the Instagram link in your bio when you have new content to share. These three tools below are changing the game and will give your followers better and quicker access to all of your important social links.

 

Linktree
If you have a single account, ‘Linktree’ is the perfect companion to your growing Instagram page. This tool allows you to add up to 5 links to your Facebook page, Twitter account, website or articles for example. Linktree generates a link for you to add to your Instagram bio and once clicked, it will bring up the multiple links you’ve attached. Free and paid plans are available with Linktree.

 

Lnk.Bio
If you are a marketing agency and are managing multiple accounts at once, ‘Lnk.Bio’ is about to be your best friend. Manage from 3 to 75 accounts with this tool, with no restrictions on links for each account. You can customise links for your influencers and access statistics to optimize their accounts.

 

Link in Profile
‘Link in Profile’ works the same as ‘Linktree’ and ‘Lnk.Bio’ in the way that it creates a URL linking to multiple links. However, what separates this tool from the others, is the fact it shows the image from your Instagram post alongside the link. Each time you upload an image, ‘Link in Profile’ allows you to easily add it to your list of links.

How Best To Work With YouTube Influencers

 

Over one billion people spend one billion hours on Youtube each day. That’s a lot of people…one-third of the internet to be precise. So, it’s safe to say Youtube is at the helm of user engagement and there has never been a better time to engage Youtube influencers with your brand. Here are some tips on working with these influencers.

 

Do your research

Why is this important?
Know who your influencer is and what kinds of content they produce. This way you can be assured your product will be promoted by the right person and to the right audience.

Quick tip: Look into their audiences and previous collaborations with other brands to get a better idea of their suitability to your brand.

 

Let go

Why is this important?
Once you have found the perfect influencer for your brand, give them complete creative control over the video they produce. While you should always have a brief for them to follow, it is important to have faith in the influencer and their approach to promoting your brand.

Quick tip: Trust them. They know their audiences and what they like to see.

 

Don’t demand too much

Why is this important?
If you expect your influencer to post 20 images on Instagram, 5 Tweets and 2 Youtube videos, they will most likely turn down the partnership. This amount of content has the ability to make an influencer seem inauthentic, resulting in less engagement between followers. Be strategic, not demanding.

Quick tip: Create a reasonable sponsorship campaign between your brand and the influencer.


The smaller the better

Why is this important?
It could be beneficial to work with more influencers with smaller audiences as opposed to one with millions of subscribers. Smaller YouTuber’s are passionate about their niche and you could be their first brand deal. In these instances, you will be able to stretch your budget across more influencers, and reach specific audiences.

Quick tip: Always consider your budget and remember that bigger influencers are larger in value and price.

Handy Tips To Help Your Marketing Strategy Using Twitter

Twitter is the ultimate networking tool and should be used to its full potential. Marketers use Twitter for branding, promotions and providing users with important information about their brand or product. These are our best tips to help strengthen your current marketing strategy.

 

  1. Increase engagement
    Why is this important?
    Twitter is all about engaging with your target audience and interacting with them as much as possible.


    Quick tip: To get optimum engagement, start a Twitter Chat to get conversations started.

  1. Plan ahead
    Why is this important?
    Have your Tweets planned ahead so that you aren’t left struggling at the eleventh hour for ideas.


    Quick tip: Use programs like Sendible.com to schedule posts in advance.

  1. Analyse your performance
    Why is this important?
    You want to be able to see how your posts are performing and finding ways to improve these levels if they’re not doing well.

    Quick tip: Keep on top of the performance of your content with Twitter Analytics.
  1. Collaborate with influencers
    Why is this important?
    Influencers have incredible reach and by engaging with them on campaigns you will increase your company’s reach while bringing in new audiences.

    Quick tip: Research influencers that will fit appropriately with your brand to ensure effective engagement.
  2. Use video to convey your message
    Why is this important?
    People love visuals and are more likely to engage with video than plain text.

    Quick tip: Create short videos that will catch your followers’ attention, ensuring it encapsulates your message in a few short seconds.