Tag Archives: tips

How to increase business results using Instagram Ads

Instagram offers a variety of advertising options for marketers to utilise to promote their brand or product. With over 700 million active users, Instagram advertising is a cost-effective way to communicate with extensive audiences. Here is a quick guide on how to get the most out of the advertising tools on Instagram.

 

Understand the different types of advertising options on Instagram

Why is it important? The different types of advertising options will perform different functions and reach different audiences.

Quick tip: There are four advertising options on Instagram; Instagram Photo Ads, Instagram Video Ads, Instagram Carousel Ads, and Instagram Stories Ads. Begin by familiarising yourself with these concepts.

Set realistic advertising objectives

Why is it important? In order for an advertising campaign to be successful, it is essential that the marketer sets clear and measurable advertising goals.

Quick tip: It is useful to use the SMART acronym when goal-setting; Specific, Measurable, Achievable, Relevant and Timely.

Plan your schedule

Why is it important? Planning a schedule based around when your target audience is actively using Instagram will help boost the success of your advertising campaign.

Quick tip: Instagram allows you to either run ads continuously or nominate certain times each day. Consider your budget allowance when setting an advertising schedule.

Monitor and measure advertising performance

Why is it important? In order to evaluate the success of an advertising campaign, a marketer needs to be able to analyse its performance in terms of reach, frequency, and return on investment.

Quick tip: Instagram Insights is a free application that can be used to monitor the impressions generated and accounts reached by your advertising campaign.

6 steps to creating a video marketing campaign for your business

Video marketing is a fun and creative way to boost your advertising and social media content to the next level. Consumers resonate with content that is relatable, humorous and representative of the benefits they desire from products. So, what better way to engage with consumers and propel your marketing campaigns than through the use of video!? Here are 6 steps to get your video ideas flowing…

 

Focus on the video story line, not the video size

Why is it important? Viewers will only commit to watching your video if it is entertaining. The stronger your video storyboard, the more likely individuals are going to engage with it, regardless of its length.

Quick tip: The first 10 seconds of your video needs to be eye catching and interesting in order to maintain your viewer’s attention.

Do your research

Why is it important? Understanding the motivations, goals and objectives behind your video will assist you in successful execution.

Quick tip: Understand your target market and produce your video based on their needs, wants, values and expectations.

Consider your video placement

Why is it important? Viewers need to be able to actually find your awesome video before they can watch it. The more exposure, the better!

Quick tip: Social media platforms are super easy, cheap and timely way to get your video out to viewers.

Make your video interactive

Why is it important? Offering interactive elements in your video allows you to extend the boundaries of your target market, as it allows each viewer to define the course that the video will take.

Quick tip: Including a ‘Call to Action’ button is a good example of how to make your video interactive.

Use data to analyse the success of your video campaign

Why is it important? It is essential to have benchmark data to analyse and build upon in your future video campaigns.

Quick tip: Tracking software is a good place to start recording relevant data.

Have some fun!

Why is it important? What better way to engage with viewers, create a call to action, and release your inner creative energy than through a funky and authentic video!?

Quick tip: Make a statement and stand out!

7 ways to get the most out of your LinkedIn page

LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..

 

Ensure your LinkedIn profile is optimized

Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.

Quick tip: Take a sneak peek at other company profiles as a point of reference.

Go back to basics

Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.

Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.

Make use of the blog links on your profile

Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.

Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.

Always monitor your Network Updates

Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.

Quick tip: Don’t be afraid to share Network Updates of your own!

Make use of LinkedIn’s ‘business services’

Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.

Quick tip: Making your content relatable and identifiable will differentiate you from competitors.   

Take advantage of LinkedIn Groups

Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.

Quick tip: Why not cover all bases and join some pre-existing groups?

Promote your LinkedIn profile

Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.

Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?

How to create a Snapchat filter for your business

Snapchat geofilters are a fun, creative and exciting way to increase brand exposure. Business-specific geofilters not only allow viewers to know where you are snapping from, but are also able to be shared by other Snapchat users in the same area.  If you are keen to set up a Snapchat filter for your business, take a look at this simple how-to guide.

 

Read the Snapchat filter-creation terms and conditions

Why is it important? As with most marketing-based decisions, it is crucial that marketers understand the different regulations involved in carrying out proposed tasks, in order to stay within the company’s legal boundaries.

Quick tip: Follow this link to discover Snapchats filter creation and submission guidelines: https://support.snapchat.com/en-US/article/submission-guidelines

Visit the Snapchat website and create a login for your business

Why is it important? Creating a login will allow you to gain access to a variety of different creative tools for you to implement into your filter.

Quick tip: Creating a login via the Snapchat website is essential. You will not be able to submit your filter design without an account.

Decide on a filter type

Why is it important? Each filter gives users a different experience. Try to align your choice in filter type to both your target audience as well as to the objective behind your Snapchat filter campaign.

Quick tip: There are three types of filters to choose from; Community Filters, Filters, and Lenses. Be sure to investigate each type thoroughly before deciding on which to use for your business filter.

Get creative!

Why is it important? The more eye-catching and innovative your design is, the more inclined Snapchat users will be to use it and share it with their friends.

Quick tip: Keep in mind that more often than not, less is more!

Select usage dates

Why is it important? You are able to modify the length of time that your Snapchat filter is available for viewing and use. This allows you to coincide your filter with any of your upcoming business events or campaigns.

Quick tip: The length of time that you nominate your filter to be live for will influence how much it will cost.

Select the location in which your filter will be accessible

Why is it important? Setting a location allows you to target your filter to specific audiences close by.

Quick tip: Consider the amount of Snapchat users you want to reach when assigning a filter location. Too small of a location will reach minimal users, but too large will make your filter less effective and costly.

Test your filter

Why is it important? You want to make sure that Snapchat users have access to your awesome new filter in the location you have nominated.

Quick tip: Testing your filter as soon as possible will allow you to address any potential issues.

Evaluate your filter

Why is it important? Understanding and analysing the type, amount and positioning of the audience that engaged your filter will allow you to gather constructive feedback to help modify your future filter creation endeavors.

Quick tip: Analytics tools are available for use on the Snapchat corporate website.

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.

7 reasons why businesses should invest in influencers

While it is all well and good to understand the qualities that make a good brand influencer, it is also crucial to consider the reasons why brand influencers are so useful within a business setting. As with most marketing processes, understanding the motive behind why you are doing what you’re doing will allow you to achieve the most successful outcome. Here are eight reasons why businesses should invest in brand influencers.
 

 

Influencers create content
Why is it important?
Sharing expert-created and engaging content is the best way to attract the attention of target audiences and promote your brand.

Quick tip: Although influencers have awesome content creating skills, always ask their permission before using their work on your own media platforms.

Influencers generate sales
Why is it important?
Within the business industry, companies can only survive if they are making profit and increasing their ROI. Using brand influencers are one of the easiest way to combat lack of sales.

Quick tip: Sales generation will depend heavily on the influencers channel of communication and overall marketing reach.

Influencers are transparent
Why is it important?
Corporate transparency and accountability ensures that your business is perceived favourably by targeted audiences.

Quick tip: The trust and honesty shown by a business acts as a driving factor that influences consumer purchase decisions.

Influencers increase traffic on your corporate website
Why is it important?
Corporate websites can be used by consumers to solidify and legitimise the information they have received from influencers.

Quick tip: Ensure your business website is visually appealing and easy to use. Once your influencer has got consumers there, you want them to stay!

Influencers offer a fresh perspective
Why is it important?
An alternative perspective to the inner workings of your business is a great way to keep your marketing campaigns interesting and innovative for target audiences.

Quick tip: Brief your influencer on your organisational goals and objectives, and then hand over the creative reins. No doubt you will be pleasantly surprised with the outcome!

Influencers give brands easy access to target audiences
Why is it important?
Having a clear pathway between your business and your target consumers is a sure-fire way to nail your marketing campaign objectives within your ideal timeframe.

Quick tip: Consider working within the specific niche of consumers that follow your influencer. These individuals are loyal and interested in the topic.

Influencers can start conversation
Why is it important?
Investing in an influencer that can promote and compliment your business will positively influence your reputation, without you having to brag or boast (nobody likes that!).

Quick tip: Ensure your influencer is genuinely interested in your brand in order to keep your message authentic and accurate.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.

4 handy facts about using VR in your business

While many regard virtual reality as an unfamiliar and intimidating system to understand, it can be an exciting way to create a newfound sense of energy and entertainment within your business. As this form of technology continues to grow and develop, many businesses are beginning to appreciate and utilise VR systems. Below are some helpful facts about using VR in your business.
 

 

VR doesn’t have to be expensive
Why is it important?
Financial restrictions act as a major contributor in many companies. While the price of developing a VR experience can be costly, it is the scope of the VR project that truly dictates its price.

Quick tip: The smaller the project, the more cost effective the experience.

VR is not always about gaming
Why is it important?
While a common misconception, VR is not always based around gaming and can be designed and developed to encompass a variety of other industry fields.

Quick tip: VR documentaries and VR travel experiences are some examples of non-gaming experiences.

The quality of VR experiences is continuing to improve
Why is it important?
One problem with VR is the inhibiting effects on real life vision, as you can’t see the real world while wearing your VR headset. However, engineers are continuously modifying and improving the system, giving users hope for future models.

Quick tip: Watch out for walls!

VR can decrease the complexity of learning new skills
Why is it important?
With the tech industry continuing to grow and thrive, it is becoming increasingly more difficult to stay up-to-date with the latest forms of business technology.

Quick tip: VR can provide a hands-on and interactive learning experience.

5 quick tips on how to boost your LinkedIn network

Increasing your business’ LinkedIn Network is a key necessity in generating consumer engagement and developing brand awareness. LinkedIn is one of the largest social media platforms to date, and therefore can pose businesses with the difficult challenge of growing their networks and becoming discoverable to industry audiences. Follow these 5 quick tips to make this process more manageable and time efficient.
 

 

Add your LinkedIn URL to your email signature bar
Why is this important?
Consider how many emails you send out per day. Now, consider the variety of different people you send these emails to. Too many to keep track of? Good! Use these already established connections as an easy way to grow your LinkedIn following.

Quick tip:
Modify your email setting to permanently incorporate your LinkedIn URL in your signature bar. This will save you the trouble of copying and pasting the link into your email every time.

Post frequently
Why is this important?
Give your page a personality and bring it to life by posting daily. This will add value to your profile, encourage audience interaction, and subsequently result in a growth in your network.

Quick tip:
Add a call-to-action aspect to your posts to encourage users, to like, share and comment on your updates.

Connect constantly
Why is it important?
Remaining active and lively on your profile will generate buzz surrounding your business. Continuing to connect with other LinkedIn users will keep your brand top-of-mind and consistently keep you in the feeds of your connections.

Quick tip:
Set yourself a weekly goal of how many new connections to make. Be brave!

Make use of LinkedIn’s Publishing Platform
Why is it important?
Publishing a variety of colourful and interesting pieces will encourage viewers to perceive your brand as an expert within the industry, giving you an edge on your competitors.

Quick tip:
Remember to use visuals!

Strive to be both diverse and concentrated
Why is this important?
While these seem like conflicting ideas, it is important to reach a vast number of LinkedIn users while still somewhat containing your connects to industry-specific pages. It is with these audiences that you will generate the most buzz surrounding your business.

Quick tip:
This is a work in progress. The key is to take your time and strategize!