Tag Archives: tips

5 PR Mistakes and how to avoid them

The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.


Ignoring blogs

Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.

Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.

 

Not monitoring impact!

Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.

Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.

 

Wrong timing

Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.

Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.

 

Using sub-par language

Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.

Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.

 

Ignore editing

Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.

Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.

9 PR Tips to Shine Like a Pro

Finding it hard to stand out from the crowd with your PR strategy? Don’t worry, we’ve all been there. It might be time to re-evaluate your position. Keep it as simple as possible by going back to basics. To help, we’ve chosen the best PR tips to get you and your business going in the right direction.


Select the right channel

Why is this important? Once you’ve established your target audience, it’s time to select the channel through which to distribute – radio or TV? Press release or press statement? Choose the most appropriate channel to deliver your content. 

Quick tip: Remain budget-sensitive when choosing your channel. You want to it to be effective and efficient

 

Keep your contacts relevant

Why is this important? You’re more likely to get your press release seriously considered by relevant industry contacts – A financial company wouldn’t send their press release to a motoring magazine. Similarly, be smart about who you send your press releases to. 

Quick tip: Consider sending your press releases to a radio or TV station if you’re finding it hard to reach out to relevant contacts. This might also give you a broader reach.

 

Personalise PR emails

Why is this important? Try personalising emails by mentioning the journalists’ names, instead of addressing ‘the team’ or ‘news desk’. This gives them more of an incentive to open and read your email.

Quick tip: You can reach out to reporters and journalists on Twitter or Facebook if you don’t have their contact details. Quite often, they respond!

 

Value media relationships

Why is this important? Garnering as many media relationships as possible in public relations is guaranteed to come good at some point in the future (I mean, it’s right there in the name). You never know when you’ll need their help.

Quick tip: A good way to foster relationships is by being reliable and providing quality stories and sources.

 

Realise newsworthiness

Why is this important? A major role that PR agencies play is distinguishing between content that is actually newsworthy and content that would be more suitable in a company newsletter.

Quick tip: Stay ahead of the game by being aware of trending topics, giving you a boost when deciding on topics.

 

Sponge information

Why is this important? Constantly absorb as much as you can when working in the PR industry – it’s the only way to stay at the top of your game.

Quick tip: The only way to learn is by being curious. We suggest politely asking as many questions as you can.

 

Follow the news

Why is this important? Take time out of your day to keep up with current events.Read newspapers, listen to the radio or watch news channels. It’ll only make you better at your job.

Quick tip: Listen to news podcasts on your way to and from work, to make use of free time.

 

Be patient

Why is this important? Success takes time. Journalists might not get back to you immediately and it may take a few days before you get a reply. Don’t lose faith.

Quick tip: Get software like Streak to see if journalists have read your emails or not; you can avoid wasting time on those who have and don’t reply.

 

Learn from experience

Why is this important? Many things can go wrong in PR, it’s almost a certainty. Garnering media attention is never guaranteed and trends change. Learn from failures to pave your future success. 

Quick tip: Work with an experienced and established PR agency to minimise the risk of a badly managed PR campaign damaging your company.

5 SMB Pain Points and how to hurdle them

As a small business owner, you’ve probably faced and conquered an abundance of hurdles and headaches when running your business. While you may think these issues are unique to you, they are actually fairly common for small to medium-sized business owners. We’ve listed below some of the common everyday complaints encountered by business owners, along with tips on how to manage them.     


“Our profitability sucks, despite good revenues”

Why is this important? If you’re struggling for profits, it might be time to cut costs. Reduce overhead costs like utilities, sell old inventory, rent or lease over owning. 

Quick tip: Stay on top of overhead costs, from the start of your small business. This will prevent costs from getting out of hand. 

 

“We’re unable to find new customers”

Why is this important? Finding new customers isn’t as simple as before. Cleverly marketing your offerings is crucial to staying relevant in today’s world, or risk fading away.

Quick tip: Online advertising has been constantly proven as the best bang-for-your-buck in marketing your product or service.

 

“We’re losing our customers” 

Why is this important? A declining customer base usually indicates better competition. This could be due to your stagnant development or matters out of your hands such as a large corporation’s introduction.

Quick tip: Standing out from the rest is difficult. But if you can ensure your offering being unique, your business will be secured for time to come.

 

“Our revenue is awful”

Why is this important? Revenue is what runs a business. A lack of it won’t allow you to function for very long.  

Quick tip: Encourage customers to return by improving the quality of your offerings. A raise in prices would also be justified by the improved quality.

 

“We have high employee turnover”

Why is this important? If employees keep quitting their jobs, this may indicate an underlying issue. Sit down and examine work environment and culture, benefits, etc.

Quick tip: The easiest way to identify an issue is by contacting a former employee, and having a chat with them about why they departed.

5 Social marketing tips to put your business on the map

Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.   


Speak your target audience’s language

Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere. 

Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.

 

Take advantage of trends

Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience. 

Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.

 

View and respond to comments

Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.

Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.  

 

Observe successful brands’ social strategy

Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.

Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.

 

People love infographics!

Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.

Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing! 

9 Tips to make your business shine on Quora

Quora helps people expand their knowledge by asking questions and having them answered. A lesser-known fact is that it can also serve as a marketing tool for your business. The platform serves as the perfect place to interact with current and prospective customers or clients; i.e. they ask questions which you answer or vice versa. Here are some tips to master the world of Quora and help your business shine.


Optimise your profile

Why is this important? Optimising your profile helps you stand out from the crowd. Since Quora displays your bio above the question you’re answering, it serves as a means of one-line branding. Keep it catchy and polished.

Quick tip: Create multiple bio’s to suit different topics. Add appropriate clickable links to your bios as well.

 

Ask better questions

Why is this important? On Quora, questions hold more importance than answers. Framing good quality questions will help garner the best and most accurate responses. 

Quick tip: Ask open-ended questions to elicit the most interesting and informative answers.

 

Maintain a company account

Why is this important? Create a company account separate from your own personal one. This helps give your business its own personalised identity on the platform.

Quick tip: Use your company account to address personal and technical questions, and interact with past, present, or future customers. 

 

Answer as an authority

Why is this important? A benefit of Quora, is anyone can be considered an authority on any subject matter, as long as you’re spreading accurate and valuable information.

Quick tip: According to research, the best answers are short and informative ones that link to an external reference.

 

Stalk your competition

Why is this important? Stay on top of your competition on Quora, by viewing discussions between them and their customers – any queries or issues that are raised.

Quick tip: Follow a particular topic, so any questions and answers related to that topic will show up on your feed. 

 

Chat with customers

Why is this important? Possibly the biggest benefit of operating a company account on Quora is being able to communicate with current customers and possible ones – providing further customer support, answering queries, etc.  

Quick tip: Remember to be professional and courteous when responding to customers and other users on Quora, since you are an official representative of your company on the platform.

 

Advertise, advertise, advertise!

Why is this important? Advertising on Quora could be rewarding since most of the user base show high intent based on what they read on the platform.

Quick tip: Since advertising on Quora is partly based on the keywords you enter, make sure they’re highly relevant to your business and also incorporate the latest trends.

 

Research for ideas

Why is this important? Looking up the trending topics on Quora can help you put together new articles or blogs answering or related to them.

Quick tip: Filter your search parameters to only display questions, which could inspire you for article or blog headlines.

 

Shy away from spam

Why is this important? Shameless self-promoting without adding value will get your account suspended or banned. 

Quick tip: Answer questions related to the field you’re competent in. If you wish to talk about your product or service, be sure to include something else of value in the same sentence or answer.

5 ways to Create a Visually Appealing Instagram 

Instagram begins and ends with images, the entire network was created to let people share their photos. Having a curated and visually appealing Instagram aesthetic is one of the best ways to boost your account, build a following and demonstrate your brand’s style and tone. Follow these 5 simple steps to ensure your Instagram feed stands out. 

Take Great Photos

Why is this important? This first step may seem obvious but Instagram is a visually – driven platform and it is very difficult to save low-quality images with the help of a filter. 

Quick Tip: Make sure you avoid amateur mistakes when taking images such as having a dirty lens, shaking and taking blurry pictures. 

Pick a Colour Scheme

Why is this important? Having a consistent colour scheme is probably one of the easiest ways to create a visually appealing Instagram. Choose 1-3 colours that you want to focus on and incorporate these into all of your posts. 

Quick Tip: Create a mood board as a visual representation of what you want your Instagram brand colour scheme to encompass.

Choose One Filter and Stick with it!

Why is this important? This is the ultimate way to make your Instagram images appealing and coherent. This adds a simple look and style to each of your posts and adds an obvious connection between each image.

Quick Tip: Use filters in an editing app to take your images to the next level.

Vary your Content

Why is this important? You need to choose images that inspire or intrigue followers. Only posting content which promotes your brand will become tiresome and disengaging. Make sure you offer a variety of engaging content. 

Quick Tip: Engaging content to include could be: Behind the scenes sneak peeks, DIY projects and creative solutions to problems, Influencer content, Motivational images and, Contests and giveaways. 

Use Natural Lighting

Why is this important? Poor quality lighting can be the reason for low-quality images on Instagram. Having good lighting lays the foundation for an amazing photo. 

Quick Tip: Use natural light to take higher quality photos with exceptional sharpness and quality.

3 ways to use WhatsApp within your business

WhatsApp is a powerful communication tool, everything is faster and simpler. There is now the option to have WhatsApp Business, with this app, businesses can provide contact details and interact with customers easily by using tools to sort and quickly respond to messages. Here are three ways to use WhatsApp for your business. 

Update your staff

Why is this important? WhatsApp is an amazing way to communicate internally with your staff. You can regularly inform your employees of any company updates, product innovations, new team members, celebrate successes and more! Another benefit is there is flexibility with time, location and accessibility, everyday news can be shared and accessed no matter where in the world you are. 

Quick Tip: You can utilise this messenger application for motivational purposes, to clarify objectives and offer feedback.

Communicate with customers 

Why is this important? WhatsApp Business can help you connect with clients more indirectly while achieving more responsive answers. According to leading experts in restaurant marketing, Forketers “If you contact your prospects by WhatsApp rather than with direct phone calls, you will get 40% more response. 

Quick Tip: Using WhatsApp as a communication tool you can be far more direct than you would with a phone call while also being a little less formal at the same time. 

Use as a Marketing Tool 

Why is this Important? WhatsApp is not the obvious choice for a marketing tool but it can be a great resource for making your company more relatable with your customers. Ideally, the most successful marketing strategies combine a primary social media platform like Facebook or Instagram with the messaging ease of WhatsApp.

Quick Tip: You can utilise WhatsApp to create exclusive groups, offers, and contests as an alternate way to communicate with your clients and spread to new customers.

5 Twitter Marketing Tips for Your Business

Twitter is a powerful social networking and search engine to find the latest information about practically any topic. Twitter can be used to engage users and followers, increase brand awareness and boost conversations. Here are 5 useful Twitter marketing tips for your business.

Listen and Learn

Why is this important? Social media listening is crucial in knowing what your Twitter community is talking about and how your brand is being recognised.

A quick tip: Staying updated within the Twitter community provides workable data for designing marketing campaigns.

Create Amazing Content 

Why is this important?Create content which encapsulates your brand, is easy to read, and is likely to resonate with your audience. 

Quick Tip: Your handle (username URL) must be kept recognisable and short enough to be easily tagged by other users. 

Take advantage of Multimedia

Why is this important? According to research done by Louise’s Visual Social Media, tweets with photos receive 150% more re-tweets than Twitter posts without images. 

Quick Tip: Using images, videos and audio in fun and creative ways can make your content more exciting and engaging. 

Post at the Right Time

Why is this important? Posting at the right time and regularly ensures you will attract and engage followers.   Experiment with Tweeting more regularly and pay attention to how your followers react to find the frequency that works best for you. 

Quick Tip: Research has shown that the best posting times are generally 12 p.m., 5 p.m., and 6 p.m.

Conduct Polls 

Why is this important? An easy way to engage with your followers and create more activity is to create a Twitter Poll. As well as being fun for followers they can be used to conduct market research, get feedback and initiate conversation.

Quick Tip: It is important to remember anyone can create a poll so creating unique and engaging questions is essential.

3 ways TikTok can be used to promote your business

Sources suggest TikTok may potentially be the new Instagram or Snapchat! TikTok is an app for iOS and Android in which users can create and share 15-second videos. The app allows followers to like and comment on content and hashtags are used to find content by theme. The app is driven by creativity and community, allowing users to reveal snippets of their most authentic self. Here are three ways to utilize TikTok for your business. 

Issue a #Challenge ad 

Why is this important? This type of advertising encourages users to participate in a hashtag challenge. This technique has been hugely successful with global companies, for example, for Mcdonalds’ recent challenge they directed users to dance to pre-recorded music and share #BigMacTikTok. 

Quick Tip: Encourage users to flaunt their creativity using a hashtag challenge that ties in with your business.

Appeal to the younger Demographic 

Why is this important? Generation Z is the most prominent consumer group of TikTok, therefore this platform is an innovative way to target this audience. So keep your content youthful and entertaining! 

Quick Tip: TikTok is designed for young people to feel comfortable displaying their creativity in unique ways, so authenticity is key when creating content. 

Get creative and make your content shine!

Why is this important? TikTok offers an array of editing tools including filters, effects, blurring, speed adjustments, adding soundtracks and more which are all available within the app for you to use.

Quick Tip: Videos can be shared everywhere in-conjunction with Twitter, Reddit, Instagram, or Facebook.

#creativetalk #TikToktip

 

7 tips to outwit Instagram’s new algorithm

Instagram has just pulled a ‘Facebook’. Yes, Instagram’s algorithm has been revamped just like Facebook’s was last year to prioritise “the Moments You Care About”; which by the way rocked businesses and left them struggling to cope with a decrease in engagement. Here are 7 tips to prevent this from happening to your business on Instagram.   


Post consistently and constantly

Why is this important? Posting constantly and consistently not only increases your engagement with your audience but also signifies to the algorithm that yours is a legitimate account.

Quick tip: Maintain a posting schedule to stay on top of deadlines and content quality.  

 

Create more video content

Why is this important? Since videos autoplay on Instagram, they’re more likely to catch the attention of users while scrolling through their feed.

Quick tip: Instead of focusing on long-form videos, make do with Time-lapse and Boomerang videos for quick, eye-catching content.

 

Up your post quality

Why is this important? Instagram themselves say the best way to boost your following and engagement is to create content that is of the highest quality; whether these be videos or photos is up to you.

Quick tip: Use editing apps like VSCO or Snapseed to boost content quality while remaining budget-friendly. 

 

Post at peak hours

Why is this important? Posting when your audience is awake will certainly help your engagement. But more specifically, from 10am-2pm is when there’s the most online traffic.

Quick tip: Everyone’s audience is unique, resulting in different engagement hours. To get on top of this, use apps such as Social Blade or even Instagram’s Insights to get in-depth statistics.

 

Publish stories

Why is this important? Instagram Stories have already amassed more than 500 million daily users; i.e. they’re bloody popular. They provide a relatable and authentic way to depict your brand. 

Quick tip: Instead of choosing to post either regular posts or stories, why not post both? The more the merrier!

 

Go live!

Why is this important? Instagram notifies your followers when you’ve ‘gone live’, putting you at the top of their Stories feeds.

Quick tip: Keep your stream engaging by switching the camera view; in a bid to show off a product or your surroundings. 

 

Hold a contest or giveaway

Why is this important? Everyone likes free stuff, which is why you may have noticed that contests and giveaway posts are the most popular and engaged with posts on Instagram.

Quick tip: Follow the rules! Make sure your contest or giveaway are in line with Instagram’s rules and regulations, as well as keeping within country or state law.