Tag Archives: socialmedia

5 ways to Create a Visually Appealing Instagram 

Instagram begins and ends with images, the entire network was created to let people share their photos. Having a curated and visually appealing Instagram aesthetic is one of the best ways to boost your account, build a following and demonstrate your brand’s style and tone. Follow these 5 simple steps to ensure your Instagram feed stands out. 

Take Great Photos

Why is this important? This first step may seem obvious but Instagram is a visually – driven platform and it is very difficult to save low-quality images with the help of a filter. 

Quick Tip: Make sure you avoid amateur mistakes when taking images such as having a dirty lens, shaking and taking blurry pictures. 

Pick a Colour Scheme

Why is this important? Having a consistent colour scheme is probably one of the easiest ways to create a visually appealing Instagram. Choose 1-3 colours that you want to focus on and incorporate these into all of your posts. 

Quick Tip: Create a mood board as a visual representation of what you want your Instagram brand colour scheme to encompass.

Choose One Filter and Stick with it!

Why is this important? This is the ultimate way to make your Instagram images appealing and coherent. This adds a simple look and style to each of your posts and adds an obvious connection between each image.

Quick Tip: Use filters in an editing app to take your images to the next level.

Vary your Content

Why is this important? You need to choose images that inspire or intrigue followers. Only posting content which promotes your brand will become tiresome and disengaging. Make sure you offer a variety of engaging content. 

Quick Tip: Engaging content to include could be: Behind the scenes sneak peeks, DIY projects and creative solutions to problems, Influencer content, Motivational images and, Contests and giveaways. 

Use Natural Lighting

Why is this important? Poor quality lighting can be the reason for low-quality images on Instagram. Having good lighting lays the foundation for an amazing photo. 

Quick Tip: Use natural light to take higher quality photos with exceptional sharpness and quality.

3 ways to use WhatsApp within your business

WhatsApp is a powerful communication tool, everything is faster and simpler. There is now the option to have WhatsApp Business, with this app, businesses can provide contact details and interact with customers easily by using tools to sort and quickly respond to messages. Here are three ways to use WhatsApp for your business. 

Update your staff

Why is this important? WhatsApp is an amazing way to communicate internally with your staff. You can regularly inform your employees of any company updates, product innovations, new team members, celebrate successes and more! Another benefit is there is flexibility with time, location and accessibility, everyday news can be shared and accessed no matter where in the world you are. 

Quick Tip: You can utilise this messenger application for motivational purposes, to clarify objectives and offer feedback.

Communicate with customers 

Why is this important? WhatsApp Business can help you connect with clients more indirectly while achieving more responsive answers. According to leading experts in restaurant marketing, Forketers “If you contact your prospects by WhatsApp rather than with direct phone calls, you will get 40% more response. 

Quick Tip: Using WhatsApp as a communication tool you can be far more direct than you would with a phone call while also being a little less formal at the same time. 

Use as a Marketing Tool 

Why is this Important? WhatsApp is not the obvious choice for a marketing tool but it can be a great resource for making your company more relatable with your customers. Ideally, the most successful marketing strategies combine a primary social media platform like Facebook or Instagram with the messaging ease of WhatsApp.

Quick Tip: You can utilise WhatsApp to create exclusive groups, offers, and contests as an alternate way to communicate with your clients and spread to new customers.

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.

7 reasons why businesses should invest in influencers

While it is all well and good to understand the qualities that make a good brand influencer, it is also crucial to consider the reasons why brand influencers are so useful within a business setting. As with most marketing processes, understanding the motive behind why you are doing what you’re doing will allow you to achieve the most successful outcome. Here are eight reasons why businesses should invest in brand influencers.
 

 

Influencers create content
Why is it important?
Sharing expert-created and engaging content is the best way to attract the attention of target audiences and promote your brand.

Quick tip: Although influencers have awesome content creating skills, always ask their permission before using their work on your own media platforms.

Influencers generate sales
Why is it important?
Within the business industry, companies can only survive if they are making profit and increasing their ROI. Using brand influencers are one of the easiest way to combat lack of sales.

Quick tip: Sales generation will depend heavily on the influencers channel of communication and overall marketing reach.

Influencers are transparent
Why is it important?
Corporate transparency and accountability ensures that your business is perceived favourably by targeted audiences.

Quick tip: The trust and honesty shown by a business acts as a driving factor that influences consumer purchase decisions.

Influencers increase traffic on your corporate website
Why is it important?
Corporate websites can be used by consumers to solidify and legitimise the information they have received from influencers.

Quick tip: Ensure your business website is visually appealing and easy to use. Once your influencer has got consumers there, you want them to stay!

Influencers offer a fresh perspective
Why is it important?
An alternative perspective to the inner workings of your business is a great way to keep your marketing campaigns interesting and innovative for target audiences.

Quick tip: Brief your influencer on your organisational goals and objectives, and then hand over the creative reins. No doubt you will be pleasantly surprised with the outcome!

Influencers give brands easy access to target audiences
Why is it important?
Having a clear pathway between your business and your target consumers is a sure-fire way to nail your marketing campaign objectives within your ideal timeframe.

Quick tip: Consider working within the specific niche of consumers that follow your influencer. These individuals are loyal and interested in the topic.

Influencers can start conversation
Why is it important?
Investing in an influencer that can promote and compliment your business will positively influence your reputation, without you having to brag or boast (nobody likes that!).

Quick tip: Ensure your influencer is genuinely interested in your brand in order to keep your message authentic and accurate.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.