Tag Archives: Social Media

7 ways to get the most out of your LinkedIn page

LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..

 

Ensure your LinkedIn profile is optimized

Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.

Quick tip: Take a sneak peek at other company profiles as a point of reference.

Go back to basics

Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.

Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.

Make use of the blog links on your profile

Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.

Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.

Always monitor your Network Updates

Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.

Quick tip: Don’t be afraid to share Network Updates of your own!

Make use of LinkedIn’s ‘business services’

Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.

Quick tip: Making your content relatable and identifiable will differentiate you from competitors.   

Take advantage of LinkedIn Groups

Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.

Quick tip: Why not cover all bases and join some pre-existing groups?

Promote your LinkedIn profile

Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.

Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?

How to create a Snapchat filter for your business

Snapchat geofilters are a fun, creative and exciting way to increase brand exposure. Business-specific geofilters not only allow viewers to know where you are snapping from, but are also able to be shared by other Snapchat users in the same area.  If you are keen to set up a Snapchat filter for your business, take a look at this simple how-to guide.

 

Read the Snapchat filter-creation terms and conditions

Why is it important? As with most marketing-based decisions, it is crucial that marketers understand the different regulations involved in carrying out proposed tasks, in order to stay within the company’s legal boundaries.

Quick tip: Follow this link to discover Snapchats filter creation and submission guidelines: https://support.snapchat.com/en-US/article/submission-guidelines

Visit the Snapchat website and create a login for your business

Why is it important? Creating a login will allow you to gain access to a variety of different creative tools for you to implement into your filter.

Quick tip: Creating a login via the Snapchat website is essential. You will not be able to submit your filter design without an account.

Decide on a filter type

Why is it important? Each filter gives users a different experience. Try to align your choice in filter type to both your target audience as well as to the objective behind your Snapchat filter campaign.

Quick tip: There are three types of filters to choose from; Community Filters, Filters, and Lenses. Be sure to investigate each type thoroughly before deciding on which to use for your business filter.

Get creative!

Why is it important? The more eye-catching and innovative your design is, the more inclined Snapchat users will be to use it and share it with their friends.

Quick tip: Keep in mind that more often than not, less is more!

Select usage dates

Why is it important? You are able to modify the length of time that your Snapchat filter is available for viewing and use. This allows you to coincide your filter with any of your upcoming business events or campaigns.

Quick tip: The length of time that you nominate your filter to be live for will influence how much it will cost.

Select the location in which your filter will be accessible

Why is it important? Setting a location allows you to target your filter to specific audiences close by.

Quick tip: Consider the amount of Snapchat users you want to reach when assigning a filter location. Too small of a location will reach minimal users, but too large will make your filter less effective and costly.

Test your filter

Why is it important? You want to make sure that Snapchat users have access to your awesome new filter in the location you have nominated.

Quick tip: Testing your filter as soon as possible will allow you to address any potential issues.

Evaluate your filter

Why is it important? Understanding and analysing the type, amount and positioning of the audience that engaged your filter will allow you to gather constructive feedback to help modify your future filter creation endeavors.

Quick tip: Analytics tools are available for use on the Snapchat corporate website.

How do you become so hot right now on Youtube? 4 simple tips

We live in a world so full of influencers and online bloggers that we all want to become one. In order to stay ahead of the game, the only path to take is to become a Youtuber and know how to work this platform to perfection. Here are some amazing tips on how to be the best of the best on Youtube.

Research and know what ‘keywords’ to use.

Why is this important?
Every Youtuber needs a few short and easy keywords to enable followers to search and find them by.

Quick tip:
These keywords will become like a search engine tool for your profile, so when people search certain words you can be associated with them.

Know what you are up against.

Why is this important?
It is always important to know your competition! Set goals and strategies to get ahead of the game.

Quick tip:
If possible, try to find a successful Youtube influencer with an existing database who can give you a shoutout to help kick start your following.

Use the ‘featured videos’ section.

Why is this important?
You’ll need this to gain a higher reach in a shorter amount of time when just starting out on Youtube.

Quick tip:
This is so important when just starting Youtube! It comes with a small cost but great when just getting started on this platform.

Make funny, entertaining, memorable videos!

Why is this important?
The final way to be ‘so hot right now’ on Youtube is to be creative and have interesting topics to film and talk about!

Quick tip:
Whether you are a business or a performer, make sure whatever you upload stands out from the ordinary.

4 tips to running a successful Instagram competition

Using Instagram is one of the simplest ways for a business to connect, engage and interact with target consumers. Running product or experience-based competitions is a sure-fire way to increase consumer engagement and develop brand and product exposure. Here are 4 hot tips to running a successful Instagram competition.
 

 

Carefully select your competition type
Why is it important?
Not all Instagram competitions have the same promotional advantages. It is important to select your competition type based on the promotion and engagement objectives of your contest.

Quick tip:
Developing a content-specific hashtag for your competition will help you track competition participation.

Provide an exciting reward
Why is it important?
Providing an awesome and desirable prize will increase participation incentive.

Quick tip:
The more relevant the reward is to target audiences, the higher the chance of follower participation and engagement.

Keep it controlled
Why is it important?
All competitions run more smoothly with established ground rules. Some competition guidelines could include a start and end date, competition age requirements (if any), and how your business will announce the winner.

Quick tip:
Establishing clear ground rules will combat any confusion or potential issues when the competition closes and a winner is announced.

Make some noise and promote your competition
Why is it important?
In order for Instagram users to participate in your competition, they need to know that it’s actually running!

Quick tip:
Reminder posts are an awesome way to instil a sense of urgency in consumer participation, and can encourage individuals to share the competition details with their friends eg. “Quick! Only 3 more days to enter!”

4 handy facts about using VR in your business

While many regard virtual reality as an unfamiliar and intimidating system to understand, it can be an exciting way to create a newfound sense of energy and entertainment within your business. As this form of technology continues to grow and develop, many businesses are beginning to appreciate and utilise VR systems. Below are some helpful facts about using VR in your business.
 

 

VR doesn’t have to be expensive
Why is it important?
Financial restrictions act as a major contributor in many companies. While the price of developing a VR experience can be costly, it is the scope of the VR project that truly dictates its price.

Quick tip: The smaller the project, the more cost effective the experience.

VR is not always about gaming
Why is it important?
While a common misconception, VR is not always based around gaming and can be designed and developed to encompass a variety of other industry fields.

Quick tip: VR documentaries and VR travel experiences are some examples of non-gaming experiences.

The quality of VR experiences is continuing to improve
Why is it important?
One problem with VR is the inhibiting effects on real life vision, as you can’t see the real world while wearing your VR headset. However, engineers are continuously modifying and improving the system, giving users hope for future models.

Quick tip: Watch out for walls!

VR can decrease the complexity of learning new skills
Why is it important?
With the tech industry continuing to grow and thrive, it is becoming increasingly more difficult to stay up-to-date with the latest forms of business technology.

Quick tip: VR can provide a hands-on and interactive learning experience.

5 quick tips on how to boost your LinkedIn network

Increasing your business’ LinkedIn Network is a key necessity in generating consumer engagement and developing brand awareness. LinkedIn is one of the largest social media platforms to date, and therefore can pose businesses with the difficult challenge of growing their networks and becoming discoverable to industry audiences. Follow these 5 quick tips to make this process more manageable and time efficient.
 

 

Add your LinkedIn URL to your email signature bar
Why is this important?
Consider how many emails you send out per day. Now, consider the variety of different people you send these emails to. Too many to keep track of? Good! Use these already established connections as an easy way to grow your LinkedIn following.

Quick tip:
Modify your email setting to permanently incorporate your LinkedIn URL in your signature bar. This will save you the trouble of copying and pasting the link into your email every time.

Post frequently
Why is this important?
Give your page a personality and bring it to life by posting daily. This will add value to your profile, encourage audience interaction, and subsequently result in a growth in your network.

Quick tip:
Add a call-to-action aspect to your posts to encourage users, to like, share and comment on your updates.

Connect constantly
Why is it important?
Remaining active and lively on your profile will generate buzz surrounding your business. Continuing to connect with other LinkedIn users will keep your brand top-of-mind and consistently keep you in the feeds of your connections.

Quick tip:
Set yourself a weekly goal of how many new connections to make. Be brave!

Make use of LinkedIn’s Publishing Platform
Why is it important?
Publishing a variety of colourful and interesting pieces will encourage viewers to perceive your brand as an expert within the industry, giving you an edge on your competitors.

Quick tip:
Remember to use visuals!

Strive to be both diverse and concentrated
Why is this important?
While these seem like conflicting ideas, it is important to reach a vast number of LinkedIn users while still somewhat containing your connects to industry-specific pages. It is with these audiences that you will generate the most buzz surrounding your business.

Quick tip:
This is a work in progress. The key is to take your time and strategize!

10 Social Media Tips For Small Businesses

As a small business, it can sometimes be overwhelming when assessing how best to market your brand or product. In the digitally savvy world we live in today, the best place to start is social media. Read on to find out what we recommend when creating a social media marketing strategy for your small business.

 

 

Choosing platforms

Why is this important?
The best platforms to start with are Facebook and Instagram as they are the most popular and most streamlined platforms on offer. These platforms both have their own benefits, but as a whole, they are the easiest to navigate and gain followers. People are more likely to search your business in their Facebook or Instagram search bars than Google.

 

Quick tip: Post consistently on these platforms and introduce others later if they are suitable to your brand (ie. Twitter, LinkedIn).

 

Stay present

Why is this important?
Consumers will question the legitimacy of your business if you are lacking presence on any form of social media. Businesses with active social media profiles will instantly look more competent and show consumers that they are across all operations from day-to-day business through to online marketing.


Quick tip: Get posting and develop a solid presence on social media. Consider this even before launching your brand to create intrigue and interest well before you are established.

 

Know your audience

Why is this important?
By trying to reach a broader audience, your voice will be lost and you will find less engagement on your socials and your brand as a whole. Social media marketing is all about finding your niche audience and building an identity from there.


Quick tip: Post content that is relevant to your customers and your brand only.

 

HD or nothing

Why is this important?
When posting images on Instagram, or on any platform for that matter, you should settle for nothing less than high resolution imagery. Pixelated or heavily filtered images look unprofessional and may steer followers away from your page.


Quick tip: Source, curate and regram content that has high quality to create a crisp and professional presence on social media.  

 

Mix it up

Why is this important?
It is important to change up the content on each page. Do not, for example, post an image on Instagram and share to your Facebook & Twitter in the same breath.


Quick tip: Create content that is specific to each platform and avoid repetition. For example, Facebook, Twitter and Linkedin are better for connecting with people, where Instagram and YouTube are better for sharing media.

 

Engage with your followers

Why this is important:
Engagement is not a one-way street. If one of your customers or followers mentions you in their posts, make sure to let them know you see their posts by liking, commenting or re-posting if necessary. This lets your customers know that you care about them.


Quick tip: Try to allocate an hour a day to respond to comments and mentions.

 

Collaborate

Why is this important?
Find other small businesses around you that you can collaborate with. This will increase your audience reach and even bring new followers to your accounts.


Quick tip: Do this by creating promotions and competitions or just by giving each other a shout out on your social media accounts.

 

Be relatable

Why is this important?
When creating posts, be mindful of sounding like a robot. Be you and endorse everything your brand or business stands for!


Quick tip: You want your customers to be able to relate to you on a personal level, so add a little humour to your posts where you can.

 

Use social media management tools

Why is this important?
Social media management tools are designed to make your life easier as a business owner or marketer. Through these tools you are able to manage multiple social media platforms in the one place and track analytics while you’re at it. They allow you to schedule posts, engage with your audience and analyse trends in posts and user engagement.


Quick tip: Use programs such as Sendible or Hubspot to start managing your multiple accounts.

 

Offer social media exclusives

Why is this important?
One of the best ways to get customers to engage with your social media pages is to offer exclusive promotions only available to those on your socials. This gives your customers a reason to follow you on social media and is a way to attract new customers at the same time.


Quick tip: Offer your customers discounts, exclusive products or content as an incentive for following your account.

Utilise Your Instagram Bio Link Like Never Before

 

Gone are the days of having to delete and re-upload the Instagram link in your bio when you have new content to share. These three tools below are changing the game and will give your followers better and quicker access to all of your important social links.

 

Linktree
If you have a single account, ‘Linktree’ is the perfect companion to your growing Instagram page. This tool allows you to add up to 5 links to your Facebook page, Twitter account, website or articles for example. Linktree generates a link for you to add to your Instagram bio and once clicked, it will bring up the multiple links you’ve attached. Free and paid plans are available with Linktree.

 

Lnk.Bio
If you are a marketing agency and are managing multiple accounts at once, ‘Lnk.Bio’ is about to be your best friend. Manage from 3 to 75 accounts with this tool, with no restrictions on links for each account. You can customise links for your influencers and access statistics to optimize their accounts.

 

Link in Profile
‘Link in Profile’ works the same as ‘Linktree’ and ‘Lnk.Bio’ in the way that it creates a URL linking to multiple links. However, what separates this tool from the others, is the fact it shows the image from your Instagram post alongside the link. Each time you upload an image, ‘Link in Profile’ allows you to easily add it to your list of links.

How Best To Work With YouTube Influencers

 

Over one billion people spend one billion hours on Youtube each day. That’s a lot of people…one-third of the internet to be precise. So, it’s safe to say Youtube is at the helm of user engagement and there has never been a better time to engage Youtube influencers with your brand. Here are some tips on working with these influencers.

 

Do your research

Why is this important?
Know who your influencer is and what kinds of content they produce. This way you can be assured your product will be promoted by the right person and to the right audience.

Quick tip: Look into their audiences and previous collaborations with other brands to get a better idea of their suitability to your brand.

 

Let go

Why is this important?
Once you have found the perfect influencer for your brand, give them complete creative control over the video they produce. While you should always have a brief for them to follow, it is important to have faith in the influencer and their approach to promoting your brand.

Quick tip: Trust them. They know their audiences and what they like to see.

 

Don’t demand too much

Why is this important?
If you expect your influencer to post 20 images on Instagram, 5 Tweets and 2 Youtube videos, they will most likely turn down the partnership. This amount of content has the ability to make an influencer seem inauthentic, resulting in less engagement between followers. Be strategic, not demanding.

Quick tip: Create a reasonable sponsorship campaign between your brand and the influencer.


The smaller the better

Why is this important?
It could be beneficial to work with more influencers with smaller audiences as opposed to one with millions of subscribers. Smaller YouTuber’s are passionate about their niche and you could be their first brand deal. In these instances, you will be able to stretch your budget across more influencers, and reach specific audiences.

Quick tip: Always consider your budget and remember that bigger influencers are larger in value and price.

Handy Tips To Help Your Marketing Strategy Using Twitter

Twitter is the ultimate networking tool and should be used to its full potential. Marketers use Twitter for branding, promotions and providing users with important information about their brand or product. These are our best tips to help strengthen your current marketing strategy.

 

  1. Increase engagement
    Why is this important?
    Twitter is all about engaging with your target audience and interacting with them as much as possible.


    Quick tip: To get optimum engagement, start a Twitter Chat to get conversations started.

  1. Plan ahead
    Why is this important?
    Have your Tweets planned ahead so that you aren’t left struggling at the eleventh hour for ideas.


    Quick tip: Use programs like Sendible.com to schedule posts in advance.

  1. Analyse your performance
    Why is this important?
    You want to be able to see how your posts are performing and finding ways to improve these levels if they’re not doing well.

    Quick tip: Keep on top of the performance of your content with Twitter Analytics.
  1. Collaborate with influencers
    Why is this important?
    Influencers have incredible reach and by engaging with them on campaigns you will increase your company’s reach while bringing in new audiences.

    Quick tip: Research influencers that will fit appropriately with your brand to ensure effective engagement.
  2. Use video to convey your message
    Why is this important?
    People love visuals and are more likely to engage with video than plain text.

    Quick tip: Create short videos that will catch your followers’ attention, ensuring it encapsulates your message in a few short seconds.