Tag Archives: Social Media

7 ways to make your PR strategy kick-ass

Are you having trouble implementing a PR strategy for your business? It’s understandable to face some issues when trying to increase brand exposure, especially for an up-and-coming business. Here are some tips on how to ease that process. 


Avoid tunnel vision

Why is this important? When sending information out, don’t cater solely to large publications just because of their sizeable following. Focus on your target audience and in-turn to the relevant distribution channels.

Quick tip: Audiences of publications in your niche already have a good understanding of the industry, allowing you to be even more technical when describing your product or service.

 

Leverage Social Media 

Why is this important? The digitisation of the media industry has put an increased importance on using social media to enhance your business’ operations. Facebook, Twitter, LinkedIn, etc. can all be used effectively to maintain and increase connections in the industry.

Quick tip: Participate online. Setting up media accounts is only the start; being active can go a long way with brand awareness. A lack thereof only reflects badly on the business.

 

Repurpose content

Why is this important? While also being time efficient, repurposing content stretches its usefulness across your multiple platforms, maximising exposure.

Quick tip: After sending out a press release, post it on your website as well and share links to social media platforms.

 

Be a guest speaker on podcasts

Why is this important? Podcasts are immensely popular, with some having millions of listeners. Being a guest on a relevant podcast can help small businesses gain exposure, especially if the listeners form your target audience. 

Quick tip: Researching relevant podcasts increase your chances of being accepted as a guest speaker.

 

Polish your pitch

Why is this important?Personalising each pitch that you send to journalists will help prevent it from landing up in the bin. Considering they receive countless pitches each day, making yours stand out is the name of the game.

Quick tip: Keep your pitches short and sweet. Avoid lengthy paragraphs and only include relevant information.

 

Network efficiently

Why is this important? Remember, you can never have too many contacts! Networking events are a good way to connect with other industry professionals. It enables you not only to gain further industry insight, but also share your own experiences.

Quick tip: Always follow up! It’s important not just to collect a cache of business cards, but genuinely connect with people. It could be as simple as having a chat over coffee.

 

Use customer testimonials 

Why is this important? As simple as they seem, customer testimonials are often overlooked in marketing strategies. Testimonials help businesses appear credible and serve as a powerful tool in positioning your business as an authority. 

Quick tip: Incorporating positive customer testimonials in marketing material and on your business’ website can also help to gain customers.

5 Tips to Enhance your Linkedin Company page

Whether you’re building brand awareness or forming partnerships, Linkedin is the best place to connect your business with a large cache of professionals from around the world. Here are 5 business boosting tips for your Linkedin company page to get you started!


Incorporate rich media

Why is this important? Visual content receives over six times more engagement than text-based content, so it only makes sense to satisfy your audience’s visual appetite with videos, pictures, slideshows, etc.

Quick tip: Add an eye-catching header image and refresh it after every few months to attract more visual interest.

 

Post engaging content

Why is this important? Number of comments, shares and clicks are good indicators of engagement. The key to this is to post content that is genuinely interesting to your audience.

Quick tip: While it might be tempting to sell your product or service, informational content generally works better than “salesy” content.

 

Use ‘Sponsored Content’

Why is this important? Sponsored Content is one of Linkedin’s channels of advertising. By “sponsoring” your content, it is promoted directly to the feed of intended professionals.

Quick tip: “Sponsoring” a post that has the highest engagement from your target audience on your profile, will stand the best chance of reaching the most people.

 

Establish a posting schedule

Why is this important? Linkedin analytics say that by posting at least once a month, businesses gain followers six times faster than those that post less.

Quick tip: Aim to post content at least once a week on your company page to maintain follower engagement.

 

Engage employees & colleagues

Why is this important? Encouraging your employees and colleagues to engage with content on your company LinkedIn page will in-turn spread the content to their networks, increasing your reach.

Quick tip: Make sure that all employees and colleagues have added the company to their profiles, in order to become automatic followers of the Company page.

 

6 Tumblr tips on how to promote business

Do you like cat GIFs? Who can blame you? Tumblr is to thank for the majority of memes and GIFs on your timeline. Its millennial user base churns out content like a well-oiled humour machine. Tumblr also offers better engagement than other social media sites. Here are some tips for businesses to capitalise on this relatively dormant marketing channel.


Know your audience

Why is this important? Knowing your audience is key to succeeding on Tumblr and similar social media sites. Carefully customised posts will garner more attention from your intended audience. Incorporate occasional humour to maintain relatability.

Quick tip: Reblogging your followers’ posts (preferably of them using your product/service) will encourage active engagement.

 

Utilise tags

Why is this important? Tags are what allow your posts to be discovered by other Tumblr users. Similar to ‘hashtags’ on Instagram, tags are phrases you can use in your posts. For example, a knitting blog using “knitting tips” or “knitting sweaters”.

Quick tip: If unsure, look for tags used on other popular posts, and use the same on yours. But, do so only if they’re relevant to your post!

 

Use visual content

Why is this important? On Tumblr, visual content is the most appealing. Using pictures, videos or GIFs will garner more attention from the vast majority of millennials using the platform.

Quick tip: Merging memes with relatable content sits well with the younger demographic using the platform.

 

Be active

Why is this important? Being active on Tumblr involves following, commenting and reblogging on other blogs. This, along with responding to comments on your own blog will allow you to positively engage with your community.

Quick tip: Begin by following and liking 5(or more) blog posts every day; which would result in 150(or more) potential impressions in a month.

 

Interact with influencers

Why is this important? Just like on other social media platforms, popular Tumblr users get plenty of engagement. If just one of these influencers promotes your blog, it could send a lot of loyal followers to your page and boost interactions.

Quick tip: Even if you don’t collaborate with influencers, analyse their Tumblr activity in order to form your own strategy.

 

Advertise your socks off

Why is this important? Advertising on Tumblr isn’t as negatively met as on other social platforms, and so can be an effective way to market your brand. You can choose from ‘Sponsored Posts’, ‘Sponsored Video Posts’ and a ‘Sponsored Day’. Tumblr ads also provide analytics of how well your ads are performing.

Quick tip: Produce content relating not only to your business/product, but also integrating the trending topics on Tumblr.

7 ways to boost business on Reddit

Reddit is an underutilised tool for businesses to market themselves and their products. Despite having hundreds of millions of users, Reddit isn’t the first social media platform that springs to mind when considering prospective marketing channels. Here are 7 ways to take advantage of a relatively unknown platform to propel your business.


Be aware of subreddits

Why is this important? Subreddits are individual communities, and understanding them is vital on this platform because they contain your target audience. It’s much easier to find your key demographic since most fanbases congregate in a particular subreddit. ‘r/Entrepreneur’ & ‘r/Smallbusiness’ are good subreddits to start with.

Quick tip: ‘Redditors’ respond more favourably to users that engage with posts and other users, rather than those that solely market themselves.

 

Avoid SPAM!

Why is this important? Blatantly plugging your company or product is a big red flag on Reddit. In fact, doing so will most likely get you banned from the particular subreddit.

Quick tip: Wait a few weeks before posting promotional content. In this time, hopefully you’ll have built up enough goodwill with the community to support your efforts.

 

Provide further Customer Support

Why is this important? You can also use Reddit to answer current or potential customers‘ questions, comment on relevant posts, and otherwise engage with the community, further improving your brand image.

Quick tip: Maintain top-quality customer support on your website and utilise Reddit as an extension of this.

 

Hold an AMA – Ask Me Anything

Why is this important? An AMA is a stellar way to provide insight about a business, regardless of size. It’s a unique approach to promoting your business while also being informational.

Quick tip: Be honest in your answers! Redditors will see right through a marketer’s façade.

 

Be patient

Why is this important? Marketing your business/product on Reddit is a marathon, not a sprint. It might take weeks, months or years to build a large and loyal following, depending on your efforts.

Quick tip: Advertising about deals and special offers may help to muster short-term attention, but take care not to sound too “salesman-y”.

 

Run a subreddit contest

Why is this important? Running a subreddit contest is a clever strategy for contributing value through engagement.

Quick tip: Rewards for the contest could be your business’ products, in turn serving as an additional marketing tool. 

 

Use Reddit ads

Why is this important? Ads on Reddit help to target very specific, ardent niches; if you’re willing to shell out some cash.

Quick tip: As opposed to other platforms’ ‘cost-per-click’ advertising systems, Reddit operates on a ‘cost-per-impression’ policy.   

5 Twitter tips to promote your business

Twitter is one of the most popular social media applications in the world and poses plenty of untapped potential to spread brand awareness. Following are 5 tips on how to achieve this effectively.

Create a media strategy

Why is this important? Clearly establishing what the goals and who the target audience are, is key to a successful  media campaign.

Quick tip: This will determine the scope of your campaign, so strategise wisely.

 

Maintaining consistency is key!

Why is this important? As easy as it is to set up a social media account, continuous work is needed to maintain and grow your follower base. This could be as simple as posting short promotional statements several times a week.

Quick tip: Attach pictures or videos to make your posts attractive and engaging.

 

Interact with customers/clients

Why is this important? Responding and replying to tweets from customers and clients helps to portray the company as being relatable and appealing.

Quick tip: Set up Direct Messages so clients/customers can contact you directly, which will promote engagement. Just make sure to check your inbox regularly!

 

Expand but maintain focus on your target audience

Why is this important? It’s easy for a business’ messages to get saturated in the social media sphere. While gaining more followers is beneficial in terms of exposure, it’s essential not to lose focus of your key demographic. They are whom your most important interactions will arise from.

Quick tip: Try adhering to daily social media posts at the minimum; some of promotional content about the business/product, and some interacting with your target audience.

 

Use a Twitter Ads account

Why is this important? While not necessary, utilising Twitter Ads can help your business boost its reach. It’s a low-cost, yet effective way to target a tailored audience. Plus, you set your own budget and only pay if you attain your marketing goals.

Quick tip: Beware to distinguish between ‘Promote Mode’ and ‘Twitter Ads’. The former has a 99 USD monthly price, whereas the latter has no minimum spend.

 

How to increase business results using Instagram Ads

Instagram offers a variety of advertising options for marketers to utilise to promote their brand or product. With over 700 million active users, Instagram advertising is a cost-effective way to communicate with extensive audiences. Here is a quick guide on how to get the most out of the advertising tools on Instagram.

 

Understand the different types of advertising options on Instagram

Why is it important? The different types of advertising options will perform different functions and reach different audiences.

Quick tip: There are four advertising options on Instagram; Instagram Photo Ads, Instagram Video Ads, Instagram Carousel Ads, and Instagram Stories Ads. Begin by familiarising yourself with these concepts.

Set realistic advertising objectives

Why is it important? In order for an advertising campaign to be successful, it is essential that the marketer sets clear and measurable advertising goals.

Quick tip: It is useful to use the SMART acronym when goal-setting; Specific, Measurable, Achievable, Relevant and Timely.

Plan your schedule

Why is it important? Planning a schedule based around when your target audience is actively using Instagram will help boost the success of your advertising campaign.

Quick tip: Instagram allows you to either run ads continuously or nominate certain times each day. Consider your budget allowance when setting an advertising schedule.

Monitor and measure advertising performance

Why is it important? In order to evaluate the success of an advertising campaign, a marketer needs to be able to analyse its performance in terms of reach, frequency, and return on investment.

Quick tip: Instagram Insights is a free application that can be used to monitor the impressions generated and accounts reached by your advertising campaign.

6 steps to creating a video marketing campaign for your business

Video marketing is a fun and creative way to boost your advertising and social media content to the next level. Consumers resonate with content that is relatable, humorous and representative of the benefits they desire from products. So, what better way to engage with consumers and propel your marketing campaigns than through the use of video!? Here are 6 steps to get your video ideas flowing…

 

Focus on the video story line, not the video size

Why is it important? Viewers will only commit to watching your video if it is entertaining. The stronger your video storyboard, the more likely individuals are going to engage with it, regardless of its length.

Quick tip: The first 10 seconds of your video needs to be eye catching and interesting in order to maintain your viewer’s attention.

Do your research

Why is it important? Understanding the motivations, goals and objectives behind your video will assist you in successful execution.

Quick tip: Understand your target market and produce your video based on their needs, wants, values and expectations.

Consider your video placement

Why is it important? Viewers need to be able to actually find your awesome video before they can watch it. The more exposure, the better!

Quick tip: Social media platforms are super easy, cheap and timely way to get your video out to viewers.

Make your video interactive

Why is it important? Offering interactive elements in your video allows you to extend the boundaries of your target market, as it allows each viewer to define the course that the video will take.

Quick tip: Including a ‘Call to Action’ button is a good example of how to make your video interactive.

Use data to analyse the success of your video campaign

Why is it important? It is essential to have benchmark data to analyse and build upon in your future video campaigns.

Quick tip: Tracking software is a good place to start recording relevant data.

Have some fun!

Why is it important? What better way to engage with viewers, create a call to action, and release your inner creative energy than through a funky and authentic video!?

Quick tip: Make a statement and stand out!

7 ways to get the most out of your LinkedIn page

LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..

 

Ensure your LinkedIn profile is optimized

Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.

Quick tip: Take a sneak peek at other company profiles as a point of reference.

Go back to basics

Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.

Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.

Make use of the blog links on your profile

Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.

Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.

Always monitor your Network Updates

Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.

Quick tip: Don’t be afraid to share Network Updates of your own!

Make use of LinkedIn’s ‘business services’

Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.

Quick tip: Making your content relatable and identifiable will differentiate you from competitors.   

Take advantage of LinkedIn Groups

Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.

Quick tip: Why not cover all bases and join some pre-existing groups?

Promote your LinkedIn profile

Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.

Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?

How to create a Snapchat filter for your business

Snapchat geofilters are a fun, creative and exciting way to increase brand exposure. Business-specific geofilters not only allow viewers to know where you are snapping from, but are also able to be shared by other Snapchat users in the same area.  If you are keen to set up a Snapchat filter for your business, take a look at this simple how-to guide.

 

Read the Snapchat filter-creation terms and conditions

Why is it important? As with most marketing-based decisions, it is crucial that marketers understand the different regulations involved in carrying out proposed tasks, in order to stay within the company’s legal boundaries.

Quick tip: Follow this link to discover Snapchats filter creation and submission guidelines: https://support.snapchat.com/en-US/article/submission-guidelines

Visit the Snapchat website and create a login for your business

Why is it important? Creating a login will allow you to gain access to a variety of different creative tools for you to implement into your filter.

Quick tip: Creating a login via the Snapchat website is essential. You will not be able to submit your filter design without an account.

Decide on a filter type

Why is it important? Each filter gives users a different experience. Try to align your choice in filter type to both your target audience as well as to the objective behind your Snapchat filter campaign.

Quick tip: There are three types of filters to choose from; Community Filters, Filters, and Lenses. Be sure to investigate each type thoroughly before deciding on which to use for your business filter.

Get creative!

Why is it important? The more eye-catching and innovative your design is, the more inclined Snapchat users will be to use it and share it with their friends.

Quick tip: Keep in mind that more often than not, less is more!

Select usage dates

Why is it important? You are able to modify the length of time that your Snapchat filter is available for viewing and use. This allows you to coincide your filter with any of your upcoming business events or campaigns.

Quick tip: The length of time that you nominate your filter to be live for will influence how much it will cost.

Select the location in which your filter will be accessible

Why is it important? Setting a location allows you to target your filter to specific audiences close by.

Quick tip: Consider the amount of Snapchat users you want to reach when assigning a filter location. Too small of a location will reach minimal users, but too large will make your filter less effective and costly.

Test your filter

Why is it important? You want to make sure that Snapchat users have access to your awesome new filter in the location you have nominated.

Quick tip: Testing your filter as soon as possible will allow you to address any potential issues.

Evaluate your filter

Why is it important? Understanding and analysing the type, amount and positioning of the audience that engaged your filter will allow you to gather constructive feedback to help modify your future filter creation endeavors.

Quick tip: Analytics tools are available for use on the Snapchat corporate website.

How do you become so hot right now on Youtube? 4 simple tips

We live in a world so full of influencers and online bloggers that we all want to become one. In order to stay ahead of the game, the only path to take is to become a Youtuber and know how to work this platform to perfection. Here are some amazing tips on how to be the best of the best on Youtube.

Research and know what ‘keywords’ to use.

Why is this important?
Every Youtuber needs a few short and easy keywords to enable followers to search and find them by.

Quick tip:
These keywords will become like a search engine tool for your profile, so when people search certain words you can be associated with them.

Know what you are up against.

Why is this important?
It is always important to know your competition! Set goals and strategies to get ahead of the game.

Quick tip:
If possible, try to find a successful Youtube influencer with an existing database who can give you a shoutout to help kick start your following.

Use the ‘featured videos’ section.

Why is this important?
You’ll need this to gain a higher reach in a shorter amount of time when just starting out on Youtube.

Quick tip:
This is so important when just starting Youtube! It comes with a small cost but great when just getting started on this platform.

Make funny, entertaining, memorable videos!

Why is this important?
The final way to be ‘so hot right now’ on Youtube is to be creative and have interesting topics to film and talk about!

Quick tip:
Whether you are a business or a performer, make sure whatever you upload stands out from the ordinary.