Tag Archives: Social Media

5 PR Mistakes and how to avoid them

The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.


Ignoring blogs

Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.

Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.

 

Not monitoring impact!

Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.

Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.

 

Wrong timing

Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.

Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.

 

Using sub-par language

Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.

Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.

 

Ignore editing

Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.

Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.

9 PR Tips to Shine Like a Pro

Finding it hard to stand out from the crowd with your PR strategy? Don’t worry, we’ve all been there. It might be time to re-evaluate your position. Keep it as simple as possible by going back to basics. To help, we’ve chosen the best PR tips to get you and your business going in the right direction.


Select the right channel

Why is this important? Once you’ve established your target audience, it’s time to select the channel through which to distribute – radio or TV? Press release or press statement? Choose the most appropriate channel to deliver your content. 

Quick tip: Remain budget-sensitive when choosing your channel. You want to it to be effective and efficient

 

Keep your contacts relevant

Why is this important? You’re more likely to get your press release seriously considered by relevant industry contacts – A financial company wouldn’t send their press release to a motoring magazine. Similarly, be smart about who you send your press releases to. 

Quick tip: Consider sending your press releases to a radio or TV station if you’re finding it hard to reach out to relevant contacts. This might also give you a broader reach.

 

Personalise PR emails

Why is this important? Try personalising emails by mentioning the journalists’ names, instead of addressing ‘the team’ or ‘news desk’. This gives them more of an incentive to open and read your email.

Quick tip: You can reach out to reporters and journalists on Twitter or Facebook if you don’t have their contact details. Quite often, they respond!

 

Value media relationships

Why is this important? Garnering as many media relationships as possible in public relations is guaranteed to come good at some point in the future (I mean, it’s right there in the name). You never know when you’ll need their help.

Quick tip: A good way to foster relationships is by being reliable and providing quality stories and sources.

 

Realise newsworthiness

Why is this important? A major role that PR agencies play is distinguishing between content that is actually newsworthy and content that would be more suitable in a company newsletter.

Quick tip: Stay ahead of the game by being aware of trending topics, giving you a boost when deciding on topics.

 

Sponge information

Why is this important? Constantly absorb as much as you can when working in the PR industry – it’s the only way to stay at the top of your game.

Quick tip: The only way to learn is by being curious. We suggest politely asking as many questions as you can.

 

Follow the news

Why is this important? Take time out of your day to keep up with current events.Read newspapers, listen to the radio or watch news channels. It’ll only make you better at your job.

Quick tip: Listen to news podcasts on your way to and from work, to make use of free time.

 

Be patient

Why is this important? Success takes time. Journalists might not get back to you immediately and it may take a few days before you get a reply. Don’t lose faith.

Quick tip: Get software like Streak to see if journalists have read your emails or not; you can avoid wasting time on those who have and don’t reply.

 

Learn from experience

Why is this important? Many things can go wrong in PR, it’s almost a certainty. Garnering media attention is never guaranteed and trends change. Learn from failures to pave your future success. 

Quick tip: Work with an experienced and established PR agency to minimise the risk of a badly managed PR campaign damaging your company.

5 Social marketing tips to put your business on the map

Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.   


Speak your target audience’s language

Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere. 

Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.

 

Take advantage of trends

Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience. 

Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.

 

View and respond to comments

Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.

Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.  

 

Observe successful brands’ social strategy

Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.

Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.

 

People love infographics!

Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.

Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing! 

9 Tips to make your business shine on Quora

Quora helps people expand their knowledge by asking questions and having them answered. A lesser-known fact is that it can also serve as a marketing tool for your business. The platform serves as the perfect place to interact with current and prospective customers or clients; i.e. they ask questions which you answer or vice versa. Here are some tips to master the world of Quora and help your business shine.


Optimise your profile

Why is this important? Optimising your profile helps you stand out from the crowd. Since Quora displays your bio above the question you’re answering, it serves as a means of one-line branding. Keep it catchy and polished.

Quick tip: Create multiple bio’s to suit different topics. Add appropriate clickable links to your bios as well.

 

Ask better questions

Why is this important? On Quora, questions hold more importance than answers. Framing good quality questions will help garner the best and most accurate responses. 

Quick tip: Ask open-ended questions to elicit the most interesting and informative answers.

 

Maintain a company account

Why is this important? Create a company account separate from your own personal one. This helps give your business its own personalised identity on the platform.

Quick tip: Use your company account to address personal and technical questions, and interact with past, present, or future customers. 

 

Answer as an authority

Why is this important? A benefit of Quora, is anyone can be considered an authority on any subject matter, as long as you’re spreading accurate and valuable information.

Quick tip: According to research, the best answers are short and informative ones that link to an external reference.

 

Stalk your competition

Why is this important? Stay on top of your competition on Quora, by viewing discussions between them and their customers – any queries or issues that are raised.

Quick tip: Follow a particular topic, so any questions and answers related to that topic will show up on your feed. 

 

Chat with customers

Why is this important? Possibly the biggest benefit of operating a company account on Quora is being able to communicate with current customers and possible ones – providing further customer support, answering queries, etc.  

Quick tip: Remember to be professional and courteous when responding to customers and other users on Quora, since you are an official representative of your company on the platform.

 

Advertise, advertise, advertise!

Why is this important? Advertising on Quora could be rewarding since most of the user base show high intent based on what they read on the platform.

Quick tip: Since advertising on Quora is partly based on the keywords you enter, make sure they’re highly relevant to your business and also incorporate the latest trends.

 

Research for ideas

Why is this important? Looking up the trending topics on Quora can help you put together new articles or blogs answering or related to them.

Quick tip: Filter your search parameters to only display questions, which could inspire you for article or blog headlines.

 

Shy away from spam

Why is this important? Shameless self-promoting without adding value will get your account suspended or banned. 

Quick tip: Answer questions related to the field you’re competent in. If you wish to talk about your product or service, be sure to include something else of value in the same sentence or answer.

5 Twitter Marketing Tips for Your Business

Twitter is a powerful social networking and search engine to find the latest information about practically any topic. Twitter can be used to engage users and followers, increase brand awareness and boost conversations. Here are 5 useful Twitter marketing tips for your business.

Listen and Learn

Why is this important? Social media listening is crucial in knowing what your Twitter community is talking about and how your brand is being recognised.

A quick tip: Staying updated within the Twitter community provides workable data for designing marketing campaigns.

Create Amazing Content 

Why is this important?Create content which encapsulates your brand, is easy to read, and is likely to resonate with your audience. 

Quick Tip: Your handle (username URL) must be kept recognisable and short enough to be easily tagged by other users. 

Take advantage of Multimedia

Why is this important? According to research done by Louise’s Visual Social Media, tweets with photos receive 150% more re-tweets than Twitter posts without images. 

Quick Tip: Using images, videos and audio in fun and creative ways can make your content more exciting and engaging. 

Post at the Right Time

Why is this important? Posting at the right time and regularly ensures you will attract and engage followers.   Experiment with Tweeting more regularly and pay attention to how your followers react to find the frequency that works best for you. 

Quick Tip: Research has shown that the best posting times are generally 12 p.m., 5 p.m., and 6 p.m.

Conduct Polls 

Why is this important? An easy way to engage with your followers and create more activity is to create a Twitter Poll. As well as being fun for followers they can be used to conduct market research, get feedback and initiate conversation.

Quick Tip: It is important to remember anyone can create a poll so creating unique and engaging questions is essential.

3 ways TikTok can be used to promote your business

Sources suggest TikTok may potentially be the new Instagram or Snapchat! TikTok is an app for iOS and Android in which users can create and share 15-second videos. The app allows followers to like and comment on content and hashtags are used to find content by theme. The app is driven by creativity and community, allowing users to reveal snippets of their most authentic self. Here are three ways to utilize TikTok for your business. 

Issue a #Challenge ad 

Why is this important? This type of advertising encourages users to participate in a hashtag challenge. This technique has been hugely successful with global companies, for example, for Mcdonalds’ recent challenge they directed users to dance to pre-recorded music and share #BigMacTikTok. 

Quick Tip: Encourage users to flaunt their creativity using a hashtag challenge that ties in with your business.

Appeal to the younger Demographic 

Why is this important? Generation Z is the most prominent consumer group of TikTok, therefore this platform is an innovative way to target this audience. So keep your content youthful and entertaining! 

Quick Tip: TikTok is designed for young people to feel comfortable displaying their creativity in unique ways, so authenticity is key when creating content. 

Get creative and make your content shine!

Why is this important? TikTok offers an array of editing tools including filters, effects, blurring, speed adjustments, adding soundtracks and more which are all available within the app for you to use.

Quick Tip: Videos can be shared everywhere in-conjunction with Twitter, Reddit, Instagram, or Facebook.

#creativetalk #TikToktip

 

7 tips to outwit Instagram’s new algorithm

Instagram has just pulled a ‘Facebook’. Yes, Instagram’s algorithm has been revamped just like Facebook’s was last year to prioritise “the Moments You Care About”; which by the way rocked businesses and left them struggling to cope with a decrease in engagement. Here are 7 tips to prevent this from happening to your business on Instagram.   


Post consistently and constantly

Why is this important? Posting constantly and consistently not only increases your engagement with your audience but also signifies to the algorithm that yours is a legitimate account.

Quick tip: Maintain a posting schedule to stay on top of deadlines and content quality.  

 

Create more video content

Why is this important? Since videos autoplay on Instagram, they’re more likely to catch the attention of users while scrolling through their feed.

Quick tip: Instead of focusing on long-form videos, make do with Time-lapse and Boomerang videos for quick, eye-catching content.

 

Up your post quality

Why is this important? Instagram themselves say the best way to boost your following and engagement is to create content that is of the highest quality; whether these be videos or photos is up to you.

Quick tip: Use editing apps like VSCO or Snapseed to boost content quality while remaining budget-friendly. 

 

Post at peak hours

Why is this important? Posting when your audience is awake will certainly help your engagement. But more specifically, from 10am-2pm is when there’s the most online traffic.

Quick tip: Everyone’s audience is unique, resulting in different engagement hours. To get on top of this, use apps such as Social Blade or even Instagram’s Insights to get in-depth statistics.

 

Publish stories

Why is this important? Instagram Stories have already amassed more than 500 million daily users; i.e. they’re bloody popular. They provide a relatable and authentic way to depict your brand. 

Quick tip: Instead of choosing to post either regular posts or stories, why not post both? The more the merrier!

 

Go live!

Why is this important? Instagram notifies your followers when you’ve ‘gone live’, putting you at the top of their Stories feeds.

Quick tip: Keep your stream engaging by switching the camera view; in a bid to show off a product or your surroundings. 

 

Hold a contest or giveaway

Why is this important? Everyone likes free stuff, which is why you may have noticed that contests and giveaway posts are the most popular and engaged with posts on Instagram.

Quick tip: Follow the rules! Make sure your contest or giveaway are in line with Instagram’s rules and regulations, as well as keeping within country or state law. 

7 Pinterest tips for businesses to stand out

Pinterest is heating up day by day, with over a third of millennials using the platform and it attracting 33% more traffic than even Facebook! Through all this awareness comes an opportunity for businesses to benefit from. Here are some Pinterest tips to stand out from the crowd.


Create tailored content

Why is this important? Tailoring content allows it to remain visible to your target audience for longer. Looking at trending pins as well as discerning the popular pins from your domain will help you get into the heads of your audience.

Quick tip: Posting resources such as tips is a good way to garner a loyal following.

 

Use Pinterest Analytics

Why is this important? Pinterest Analytics help you track how well your account is performing; account insights, overall presence, your most popular Pins, etc. Use this to shape your strategy going forward.

Quick tip: Use the ‘Most Repinned’ content tab to find out which content is the most popular on your domain, and the ‘Most Clicked’ content tab will tell you which pins are sending the most traffic to your website.

 

Engage with Users

Why is this important? More on Pinterest is best! Popularity on the platform depends on how many accounts you follow, pins you have, boards you have, etc. All this only comes with the right engagement; posting every day, replying to comments, inviting others to pin on your boards, etc.

Quick tip: Reach out to influencers in your field to help gain followers and attain a wider audience. P.S. a large account not in your field may be less effective than a smaller more well-targeted account.

 

Employ Rich Pins

Why is this important? Rich Pins help provide more context about your content by showing extra information about it directly on the pin. Brands that used Rich Pins noted an 82% jump in pin/repin ratio, so take heed!

Quick tip: Choose the most suitable option for your account from four different types of Rich Pins; app, recipe, product and article.

 

Design Engaging Visuals

Why is this important? Since Pinterest is mostly comprised of visual content, creating visual content that is appealing will help you stand out the most. Sharing eye-catching images, quotes that reflect your business, and interesting pictures will get you the most engagement.

Quick tip: Infographics are usually easy to understand and interesting and thus, serve as great pinnable and repinnable content.

 

Share your Products

Why is this important? Pinterest users are more likely to spend money than on other social platforms, so you should use Pinterest as a second website to show off your products. Using boards can also help you categorise your products, making them easier to find.

Quick tip: Piggy-back off of seasons, events, holidays, etc. to keep your content appropriate and seasonal. For example, holiday themed content is more appealing during the holidays.

 

Leverage other Social Channels

Why is it important? Since other social platforms (Facebook, Twitter, etc.) have more users, leverage your following on them to cross-promote to boost your Pinterest account.

Quick tip: Use the ‘Find your Friends’ option to invite Facebook friends and others by email to follow you on Pinterest.

 

7 ways to make your PR strategy kick-ass

Are you having trouble implementing a PR strategy for your business? It’s understandable to face some issues when trying to increase brand exposure, especially for an up-and-coming business. Here are some tips on how to ease that process. 


Avoid tunnel vision

Why is this important? When sending information out, don’t cater solely to large publications just because of their sizeable following. Focus on your target audience and in-turn to the relevant distribution channels.

Quick tip: Audiences of publications in your niche already have a good understanding of the industry, allowing you to be even more technical when describing your product or service.

 

Leverage Social Media 

Why is this important? The digitisation of the media industry has put an increased importance on using social media to enhance your business’ operations. Facebook, Twitter, LinkedIn, etc. can all be used effectively to maintain and increase connections in the industry.

Quick tip: Participate online. Setting up media accounts is only the start; being active can go a long way with brand awareness. A lack thereof only reflects badly on the business.

 

Repurpose content

Why is this important? While also being time efficient, repurposing content stretches its usefulness across your multiple platforms, maximising exposure.

Quick tip: After sending out a press release, post it on your website as well and share links to social media platforms.

 

Be a guest speaker on podcasts

Why is this important? Podcasts are immensely popular, with some having millions of listeners. Being a guest on a relevant podcast can help small businesses gain exposure, especially if the listeners form your target audience. 

Quick tip: Researching relevant podcasts increase your chances of being accepted as a guest speaker.

 

Polish your pitch

Why is this important?Personalising each pitch that you send to journalists will help prevent it from landing up in the bin. Considering they receive countless pitches each day, making yours stand out is the name of the game.

Quick tip: Keep your pitches short and sweet. Avoid lengthy paragraphs and only include relevant information.

 

Network efficiently

Why is this important? Remember, you can never have too many contacts! Networking events are a good way to connect with other industry professionals. It enables you not only to gain further industry insight, but also share your own experiences.

Quick tip: Always follow up! It’s important not just to collect a cache of business cards, but genuinely connect with people. It could be as simple as having a chat over coffee.

 

Use customer testimonials 

Why is this important? As simple as they seem, customer testimonials are often overlooked in marketing strategies. Testimonials help businesses appear credible and serve as a powerful tool in positioning your business as an authority. 

Quick tip: Incorporating positive customer testimonials in marketing material and on your business’ website can also help to gain customers.

5 Tips to Enhance your Linkedin Company page

Whether you’re building brand awareness or forming partnerships, Linkedin is the best place to connect your business with a large cache of professionals from around the world. Here are 5 business boosting tips for your Linkedin company page to get you started!


Incorporate rich media

Why is this important? Visual content receives over six times more engagement than text-based content, so it only makes sense to satisfy your audience’s visual appetite with videos, pictures, slideshows, etc.

Quick tip: Add an eye-catching header image and refresh it after every few months to attract more visual interest.

 

Post engaging content

Why is this important? Number of comments, shares and clicks are good indicators of engagement. The key to this is to post content that is genuinely interesting to your audience.

Quick tip: While it might be tempting to sell your product or service, informational content generally works better than “salesy” content.

 

Use ‘Sponsored Content’

Why is this important? Sponsored Content is one of Linkedin’s channels of advertising. By “sponsoring” your content, it is promoted directly to the feed of intended professionals.

Quick tip: “Sponsoring” a post that has the highest engagement from your target audience on your profile, will stand the best chance of reaching the most people.

 

Establish a posting schedule

Why is this important? Linkedin analytics say that by posting at least once a month, businesses gain followers six times faster than those that post less.

Quick tip: Aim to post content at least once a week on your company page to maintain follower engagement.

 

Engage employees & colleagues

Why is this important? Encouraging your employees and colleagues to engage with content on your company LinkedIn page will in-turn spread the content to their networks, increasing your reach.

Quick tip: Make sure that all employees and colleagues have added the company to their profiles, in order to become automatic followers of the Company page.