Tag Archives: Social Media

Small Business Social Media

10 Social Media Tips For Small Businesses

As a small business, it can sometimes be overwhelming when assessing how best to market your brand or product. In the digitally savvy world we live in today, the best place to start is social media. Read on to find out what we recommend when creating a social media marketing strategy for your small business.

 

 

Choosing platforms

Why is this important?
The best platforms to start with are Facebook and Instagram as they are the most popular and most streamlined platforms on offer. These platforms both have their own benefits, but as a whole, they are the easiest to navigate and gain followers. People are more likely to search your business in their Facebook or Instagram search bars than Google.

 

Quick tip: Post consistently on these platforms and introduce others later if they are suitable to your brand (ie. Twitter, LinkedIn).

 

Stay present

Why is this important?
Consumers will question the legitimacy of your business if you are lacking presence on any form of social media. Businesses with active social media profiles will instantly look more competent and show consumers that they are across all operations from day-to-day business through to online marketing.


Quick tip: Get posting and develop a solid presence on social media. Consider this even before launching your brand to create intrigue and interest well before you are established.

 

Know your audience

Why is this important?
By trying to reach a broader audience, your voice will be lost and you will find less engagement on your socials and your brand as a whole. Social media marketing is all about finding your niche audience and building an identity from there.


Quick tip: Post content that is relevant to your customers and your brand only.

 

HD or nothing

Why is this important?
When posting images on Instagram, or on any platform for that matter, you should settle for nothing less than high resolution imagery. Pixelated or heavily filtered images look unprofessional and may steer followers away from your page.


Quick tip: Source, curate and regram content that has high quality to create a crisp and professional presence on social media.  

 

Mix it up

Why is this important?
It is important to change up the content on each page. Do not, for example, post an image on Instagram and share to your Facebook & Twitter in the same breath.


Quick tip: Create content that is specific to each platform and avoid repetition. For example, Facebook, Twitter and Linkedin are better for connecting with people, where Instagram and YouTube are better for sharing media.

 

Engage with your followers

Why this is important:
Engagement is not a one-way street. If one of your customers or followers mentions you in their posts, make sure to let them know you see their posts by liking, commenting or re-posting if necessary. This lets your customers know that you care about them.


Quick tip: Try to allocate an hour a day to respond to comments and mentions.

 

Collaborate

Why is this important?
Find other small businesses around you that you can collaborate with. This will increase your audience reach and even bring new followers to your accounts.


Quick tip: Do this by creating promotions and competitions or just by giving each other a shout out on your social media accounts.

 

Be relatable

Why is this important?
When creating posts, be mindful of sounding like a robot. Be you and endorse everything your brand or business stands for!


Quick tip: You want your customers to be able to relate to you on a personal level, so add a little humour to your posts where you can.

 

Use social media management tools

Why is this important?
Social media management tools are designed to make your life easier as a business owner or marketer. Through these tools you are able to manage multiple social media platforms in the one place and track analytics while you’re at it. They allow you to schedule posts, engage with your audience and analyse trends in posts and user engagement.


Quick tip: Use programs such as Sendible or Hubspot to start managing your multiple accounts.

 

Offer social media exclusives

Why is this important?
One of the best ways to get customers to engage with your social media pages is to offer exclusive promotions only available to those on your socials. This gives your customers a reason to follow you on social media and is a way to attract new customers at the same time.


Quick tip: Offer your customers discounts, exclusive products or content as an incentive for following your account.

Instagram bio Link

Utilise Your Instagram Bio Link Like Never Before

 

Gone are the days of having to delete and re-upload the Instagram link in your bio when you have new content to share. These three tools below are changing the game and will give your followers better and quicker access to all of your important social links.

 

Linktree
If you have a single account, ‘Linktree’ is the perfect companion to your growing Instagram page. This tool allows you to add up to 5 links to your Facebook page, Twitter account, website or articles for example. Linktree generates a link for you to add to your Instagram bio and once clicked, it will bring up the multiple links you’ve attached. Free and paid plans are available with Linktree.

 

Lnk.Bio
If you are a marketing agency and are managing multiple accounts at once, ‘Lnk.Bio’ is about to be your best friend. Manage from 3 to 75 accounts with this tool, with no restrictions on links for each account. You can customise links for your influencers and access statistics to optimize their accounts.

 

Link in Profile
‘Link in Profile’ works the same as ‘Linktree’ and ‘Lnk.Bio’ in the way that it creates a URL linking to multiple links. However, what separates this tool from the others, is the fact it shows the image from your Instagram post alongside the link. Each time you upload an image, ‘Link in Profile’ allows you to easily add it to your list of links.

How to work with Youtubers

How Best To Work With YouTube Influencers

 

Over one billion people spend one billion hours on Youtube each day. That’s a lot of people…one-third of the internet to be precise. So, it’s safe to say Youtube is at the helm of user engagement and there has never been a better time to engage Youtube influencers with your brand. Here are some tips on working with these influencers.

 

Do your research

Why is this important?
Know who your influencer is and what kinds of content they produce. This way you can be assured your product will be promoted by the right person and to the right audience.

Quick tip: Look into their audiences and previous collaborations with other brands to get a better idea of their suitability to your brand.

 

Let go

Why is this important?
Once you have found the perfect influencer for your brand, give them complete creative control over the video they produce. While you should always have a brief for them to follow, it is important to have faith in the influencer and their approach to promoting your brand.

Quick tip: Trust them. They know their audiences and what they like to see.

 

Don’t demand too much

Why is this important?
If you expect your influencer to post 20 images on Instagram, 5 Tweets and 2 Youtube videos, they will most likely turn down the partnership. This amount of content has the ability to make an influencer seem inauthentic, resulting in less engagement between followers. Be strategic, not demanding.

Quick tip: Create a reasonable sponsorship campaign between your brand and the influencer.


The smaller the better

Why is this important?
It could be beneficial to work with more influencers with smaller audiences as opposed to one with millions of subscribers. Smaller YouTuber’s are passionate about their niche and you could be their first brand deal. In these instances, you will be able to stretch your budget across more influencers, and reach specific audiences.

Quick tip: Always consider your budget and remember that bigger influencers are larger in value and price.

Handy Tips - Twitter

Handy Tips To Help Your Marketing Strategy Using Twitter

Twitter is the ultimate networking tool and should be used to its full potential. Marketers use Twitter for branding, promotions and providing users with important information about their brand or product. These are our best tips to help strengthen your current marketing strategy.

 

  1. Increase engagement
    Why is this important?
    Twitter is all about engaging with your target audience and interacting with them as much as possible.


    Quick tip: To get optimum engagement, start a Twitter Chat to get conversations started.

  1. Plan ahead
    Why is this important?
    Have your Tweets planned ahead so that you aren’t left struggling at the eleventh hour for ideas.


    Quick tip: Use programs like Sendible.com to schedule posts in advance.

  1. Analyse your performance
    Why is this important?
    You want to be able to see how your posts are performing and finding ways to improve these levels if they’re not doing well.

    Quick tip: Keep on top of the performance of your content with Twitter Analytics.
  1. Collaborate with influencers
    Why is this important?
    Influencers have incredible reach and by engaging with them on campaigns you will increase your company’s reach while bringing in new audiences.

    Quick tip: Research influencers that will fit appropriately with your brand to ensure effective engagement.
  2. Use video to convey your message
    Why is this important?
    People love visuals and are more likely to engage with video than plain text.

    Quick tip: Create short videos that will catch your followers’ attention, ensuring it encapsulates your message in a few short seconds.
Top 5 Benefits of using SC for business

Top 5 Benefits Of Using Snapchat For Your Business

Take your business to the next level by using Snapchat to connect with followers and grow your social media reach. With over 150 million active daily users, this app has the ability to increase brand awareness and connect you and your followers directly. Here are the benefits, according to us…

 

 

  1. Snapchat stories allow followers to get an insight into the daily operations of your business, adding a human aspect to your day-to-day tasks.

  2. You can easily deliver your message with SnapAds or advertise events or new products with custom GeoFilters.

  3. The app encourages authenticity. By posting consistent and real content, your followers become more engaged in what you have to say about your brand or current social issues.

  4. Partnering with social influencers can spread awareness to a demographic that’s hard to reach through traditional media.

  5. You can interact directly with your followers by responding to snaps, enhancing a sense of trust and responsibility between you and your viewers. It’s all about remaining authentic.
HOW TO CHEKC IF YOUR INFLUENCERS HAS FAKE FOLLOWERS

How To Check If Your Brand Influencer Has Fake Instagram Followers

Instagram accounts are becoming more transparent as we get better at filtering genuine accounts from fake ones. When it comes to selecting an influencer to collaborate with on a project, it is imperative this individual is authentic and will speak to your brand.

 

Look at the influencer’s list of followers

Why is this important?
If you find profiles with no images and posts or names such as ‘GET 1 MILLION FOLLOWERS FAST’, then there’s every chance these followers are spam accounts.

Quick tip: Keep an eye out for inactive profiles and spam accounts to ensure your influencer’s 50k followers are not fake.


Check the follower engagement rate

Why is this important?
If your influencer has 20k followers but only receives 150 likes per post, sound the alarm.


Quick tip: You want to see higher rates of engagement between the influencer and followers through likes and comments, so be conscious before approaching them.


There are tools to help!

Why is this important?
Sometimes it’s hard to look at these figures manually. Use automated tools to scan profiles for spam accounts and suspicious followers.


Quick tip: Look into popular tools such as Social Audit Pro to scan profiles.


 

Refresh your Pinterest...

Refresh Your Pinterest Feed With These Simple Tips

As one of the most visual platforms users have on offer, Pinterest is the go-to for most people when they are in need of inspiration. It’s for this reason that you utilise your Pinterest account, making it the best re-pinnable resource for users. Here are some of our tips to help you refresh your feed.

 

  1. Be relevant to your audience
    Why this is important?
    Your page is a mood board for followers and should be the one place they come for visual content.
    Quick tip: Create boards that are relevant to your target audience.

 

  1. Use high-res images ONLY
    Why this is important?
    Nobody likes a pixelated image. If you pin low resolution images you risk losing engagement and trust from users.

    Quick tip: Take the time to source images in high definition. Although it may be a timely exercise, the quality of your boards will be exceptional, inviting users to return.

 

  1. Create ‘instructographics’
    Why this is important?
    Pinterest users love ‘instructographics’. Implement as many original ‘how to’ and ‘DIY’ posts as you can as it’s the platforms second most popular category!

    Quick tip: Use online programs such as Canva or Infogram to create engaging and interactive ‘how to’s’.

 

  1. Consistency is key
    Why this is important?
    Posting relevant content consistently increases visibility and your followers are sure to engage further with your brand if you keep it up.

    Quick tip: Pin at least 5 posts a day and even try to pin up to a maximum of 30 pins at different time intervals.

 

  1. Use ‘Rich Pins’
    Why this is important?
    ‘Rich Pins’ are used to boost your pin/repin ratio. This tool gives real-time
    information on your pins and also provides more ways to direct people to your site.
    Quick tip: Visit https://business.pinterest.com/en/rich-pins to find out how to get the most out of this tool for your business.
5 Ways to nail your instagram stories

5 Ways to Nail Your Instagram Stories

Instagram stories should be your brand’s best friend. They allow your viewers to get an insight into your day-to-day business and only stay live for 24 hours. So if you’re not familiar with the tool, read on to find out a few ways in which to nail your story every time.

 

1. Catch the viewer’s attention
Why is this important?
You want to ensure that the first post in your story is captivating and encourages viewers to keep watching.
Quick tip: Plan an engaging introduction to your story before filming or posting so that your following posts flow nicely.

 

2. Mix it up
Why is this important?
Using different formats in your stories will create more engagement and excitement from viewers.
Quick tip: Use a combination of still images, video and Boomerang to convey your message.

 

3. Get creative
Why is this important?
Instagram stories have a number of different features for text, colour, geotags and emojis, so it would be a shame not to use them.
Quick tip: Experiment with the face filters and stickers to create interactive content.

 

4. Use links
Why is this important?
Certified Instagram accounts can link to websites and other content with a ‘swipe up’. This will see your viewers engage further with your content on other platforms.
Quick tip: Start adding links for your viewers by clicking the chain link icon on your story (verified accounts only).

 

5. Consistency
Why is this important?
Finish your story! Once you’ve decided on what message you want to share with viewers, make sure you end it perfectly.
Quick tip: Use all the tips above to make sure your story is a killer one!

 

 

Insta Story_1