Tag Archives: pr

5 PR Mistakes and how to avoid them

The only way PR pros grow is through making blunders. Don’t worry, we’ve all been there. A slip of the tongue here, a mis-click there, and voila – a PR debacle can occur. We’ve witnessed a fair number of PR slip-ups, and so feel that we’re in a good position to assist others in avoiding the same mistakes. Below are 5 common PR mistakes and how to go about avoiding them.


Ignoring blogs

Why is this important? Blogs are read by passionate and niche audiences, and can be considered a powerful yet underutilised tool.

Quick tip: Familiarise yourself with the style and content of the blog, rather than simply sending out vague or general press releases.

 

Not monitoring impact!

Why is this important? Staying on top of content that is being received positively, will help you maximise the effectiveness of that particular content.

Quick tip: In addition to focusing primarily on favourable content, improving content areas that aren’t landing well, will help even further.

 

Wrong timing

Why is this important? Timing is essential in public relations. If you wait too long to send out press releases, it may not be relevant anymore.

Quick tip: Keep lead times and deadlines of media outlets in mind when sending out press releases, since these may vary.

 

Using sub-par language

Why is this important? Keep jargon and slang out of your press releases. Most, if not all editors are deeply unimpressed by lingo, and prefer simple and easy to understand language.

Quick tip: Have your press release looked over by one or more other people to see if it reads well enough.

 

Ignore editing

Why is this important? Poor structure, grammatical errors, and lengthy sentences get emails deleted almost immediately. Look at an outlet’s previous articles to get an idea about their structure.

Quick tip: Remember to include a call to action or information about the event or activity at the end of your press release.

9 PR Tips to Shine Like a Pro

Finding it hard to stand out from the crowd with your PR strategy? Don’t worry, we’ve all been there. It might be time to re-evaluate your position. Keep it as simple as possible by going back to basics. To help, we’ve chosen the best PR tips to get you and your business going in the right direction.


Select the right channel

Why is this important? Once you’ve established your target audience, it’s time to select the channel through which to distribute – radio or TV? Press release or press statement? Choose the most appropriate channel to deliver your content. 

Quick tip: Remain budget-sensitive when choosing your channel. You want to it to be effective and efficient

 

Keep your contacts relevant

Why is this important? You’re more likely to get your press release seriously considered by relevant industry contacts – A financial company wouldn’t send their press release to a motoring magazine. Similarly, be smart about who you send your press releases to. 

Quick tip: Consider sending your press releases to a radio or TV station if you’re finding it hard to reach out to relevant contacts. This might also give you a broader reach.

 

Personalise PR emails

Why is this important? Try personalising emails by mentioning the journalists’ names, instead of addressing ‘the team’ or ‘news desk’. This gives them more of an incentive to open and read your email.

Quick tip: You can reach out to reporters and journalists on Twitter or Facebook if you don’t have their contact details. Quite often, they respond!

 

Value media relationships

Why is this important? Garnering as many media relationships as possible in public relations is guaranteed to come good at some point in the future (I mean, it’s right there in the name). You never know when you’ll need their help.

Quick tip: A good way to foster relationships is by being reliable and providing quality stories and sources.

 

Realise newsworthiness

Why is this important? A major role that PR agencies play is distinguishing between content that is actually newsworthy and content that would be more suitable in a company newsletter.

Quick tip: Stay ahead of the game by being aware of trending topics, giving you a boost when deciding on topics.

 

Sponge information

Why is this important? Constantly absorb as much as you can when working in the PR industry – it’s the only way to stay at the top of your game.

Quick tip: The only way to learn is by being curious. We suggest politely asking as many questions as you can.

 

Follow the news

Why is this important? Take time out of your day to keep up with current events.Read newspapers, listen to the radio or watch news channels. It’ll only make you better at your job.

Quick tip: Listen to news podcasts on your way to and from work, to make use of free time.

 

Be patient

Why is this important? Success takes time. Journalists might not get back to you immediately and it may take a few days before you get a reply. Don’t lose faith.

Quick tip: Get software like Streak to see if journalists have read your emails or not; you can avoid wasting time on those who have and don’t reply.

 

Learn from experience

Why is this important? Many things can go wrong in PR, it’s almost a certainty. Garnering media attention is never guaranteed and trends change. Learn from failures to pave your future success. 

Quick tip: Work with an experienced and established PR agency to minimise the risk of a badly managed PR campaign damaging your company.

5 Social marketing tips to put your business on the map

Marketing yourself in the current social sphere is like walking through a minefield. A wrong phrase uttered or a risky photo posted will push you into treacherous waters. Treading carefully will help you dodge any mishaps that could cause unwanted virtual harm to yourself, your channel, or your company. Here are some tips on how to stay ahead of your digital competition.   


Speak your target audience’s language

Why is this important? Making content that’s relevant to your target audience is paramount to success on social media. Putting out the same stuff as everyone else will get you nowhere. 

Quick tip: Putting a fresh and unique spin on your content to appeal to your followers, will almost always guarantee you success.

 

Take advantage of trends

Why is this important? Trends are the best way of staying at the fore of viewers’ suggested content. Platforms like Youtube and Tiktok reward users for posting content in line with the current trends by recommending their videos to a larger audience. 

Quick tip: Keep an eye out for popular hashtags being used in social media to get an idea of which trends to hop onto.

 

View and respond to comments

Why is this important? Staying in touch with viewers and subscribers will help you build a stable fan base on your account. Responding to comments on your posts make users feel like you are friendly and approachable; two traits viewers greatly appreciate.

Quick tip: Turn notifications for your account on, so you’re alerted when someone likes or comments on your posts.  

 

Observe successful brands’ social strategy

Why is this important? If you can’t beat ‘em, join ‘em! Another way to stay in the game is by observing other companies who have successful digital strategies. Using their activity as a template can be an easy way to start implementing your own social strategy.

Quick tip: Looking at competitor’s social media success can help you get a foothold on what you should be doing.

 

People love infographics!

Why is this important? Studies show that the best content to post is visual. If it’s also informative, then even better! Infographics are the best content to not only engage users, but also sustain that engagement with appealing material.

Quick tip: Don’t get carried away by graphics, keep your content informative as well as enticing! 

7 ways to make your PR strategy kick-ass

Are you having trouble implementing a PR strategy for your business? It’s understandable to face some issues when trying to increase brand exposure, especially for an up-and-coming business. Here are some tips on how to ease that process. 


Avoid tunnel vision

Why is this important? When sending information out, don’t cater solely to large publications just because of their sizeable following. Focus on your target audience and in-turn to the relevant distribution channels.

Quick tip: Audiences of publications in your niche already have a good understanding of the industry, allowing you to be even more technical when describing your product or service.

 

Leverage Social Media 

Why is this important? The digitisation of the media industry has put an increased importance on using social media to enhance your business’ operations. Facebook, Twitter, LinkedIn, etc. can all be used effectively to maintain and increase connections in the industry.

Quick tip: Participate online. Setting up media accounts is only the start; being active can go a long way with brand awareness. A lack thereof only reflects badly on the business.

 

Repurpose content

Why is this important? While also being time efficient, repurposing content stretches its usefulness across your multiple platforms, maximising exposure.

Quick tip: After sending out a press release, post it on your website as well and share links to social media platforms.

 

Be a guest speaker on podcasts

Why is this important? Podcasts are immensely popular, with some having millions of listeners. Being a guest on a relevant podcast can help small businesses gain exposure, especially if the listeners form your target audience. 

Quick tip: Researching relevant podcasts increase your chances of being accepted as a guest speaker.

 

Polish your pitch

Why is this important?Personalising each pitch that you send to journalists will help prevent it from landing up in the bin. Considering they receive countless pitches each day, making yours stand out is the name of the game.

Quick tip: Keep your pitches short and sweet. Avoid lengthy paragraphs and only include relevant information.

 

Network efficiently

Why is this important? Remember, you can never have too many contacts! Networking events are a good way to connect with other industry professionals. It enables you not only to gain further industry insight, but also share your own experiences.

Quick tip: Always follow up! It’s important not just to collect a cache of business cards, but genuinely connect with people. It could be as simple as having a chat over coffee.

 

Use customer testimonials 

Why is this important? As simple as they seem, customer testimonials are often overlooked in marketing strategies. Testimonials help businesses appear credible and serve as a powerful tool in positioning your business as an authority. 

Quick tip: Incorporating positive customer testimonials in marketing material and on your business’ website can also help to gain customers.

5 affordable ways to get your business noticed

Many small business’ often don’t have the budget to invest in paid advertising as a means of gaining business exposure. In saying this however, there are alternative ways to get your business noticed without breaking the bank account. Here are 5 affordable strategies to help you get your business noticed.
 

 

Make use of social media
Why is it important?
Gone are they days when consumers pick up a newspaper or magazine and flick through the pages. Stay constantly connected to your target audience by engaging and establishing a digital presence.

Quick tip: Social media platforms such as Facebook, Instagram and LinkedIn are a good place to start.

Create a corporate website
Why is it important?
A corporate website acts as a strong point of communication for consumers, and aids in the development of consumer relationships that encourage two-way communication.

Quick tip: Websites are also a handy way to track the online activity of your target audiences.

Pay close attention to your business’ visual branding
Why is it important?
Making use of a distinct logo and design scheme will increase consumers’ ability to recognise and recall your brand when making purchase decisions.

Quick tip: Using interesting colour schemes and imagery will help your business stand out.

Get busy!
Why is it important?
Using online tools to promote your business is a beneficial starting point, but to maximise exposure it is essential to also engage in constant activity both within your business and the community in which you operate.

Quick tip: Writing press releases, engaging in networking events, and distributing information packs to potential clients are some simple ways to stay active.

Build your brand equity
Why is it important?
A brand cannot achieve equity if consumers are not familiar with it, therefore it is important to understand the value of favourable consumer perceptions.

Quick tip: Position your brand in a strong and unique way that will make you stand out against competitors.