Tag Archives: LinkedIn

5 Tips to Enhance your Linkedin Company page

Whether you’re building brand awareness or forming partnerships, Linkedin is the best place to connect your business with a large cache of professionals from around the world. Here are 5 business boosting tips for your Linkedin company page to get you started!


Incorporate rich media

Why is this important? Visual content receives over six times more engagement than text-based content, so it only makes sense to satisfy your audience’s visual appetite with videos, pictures, slideshows, etc.

Quick tip: Add an eye-catching header image and refresh it after every few months to attract more visual interest.

 

Post engaging content

Why is this important? Number of comments, shares and clicks are good indicators of engagement. The key to this is to post content that is genuinely interesting to your audience.

Quick tip: While it might be tempting to sell your product or service, informational content generally works better than “salesy” content.

 

Use ‘Sponsored Content’

Why is this important? Sponsored Content is one of Linkedin’s channels of advertising. By “sponsoring” your content, it is promoted directly to the feed of intended professionals.

Quick tip: “Sponsoring” a post that has the highest engagement from your target audience on your profile, will stand the best chance of reaching the most people.

 

Establish a posting schedule

Why is this important? Linkedin analytics say that by posting at least once a month, businesses gain followers six times faster than those that post less.

Quick tip: Aim to post content at least once a week on your company page to maintain follower engagement.

 

Engage employees & colleagues

Why is this important? Encouraging your employees and colleagues to engage with content on your company LinkedIn page will in-turn spread the content to their networks, increasing your reach.

Quick tip: Make sure that all employees and colleagues have added the company to their profiles, in order to become automatic followers of the Company page.

 

7 ways to get the most out of your LinkedIn page

LinkedIn provides businesses with a number of helpful communication tools to implement into their digital marketing strategies. Not only does it aid in the facilitation of discussion between industry professionals, but it also allows users to gain insight into the availability of potential career opportunities. Here are seven ways to get the most out of your business’ LinkedIn profile..

 

Ensure your LinkedIn profile is optimized

Why is it important? Social media platforms are constantly being changed and updated to make them easier and more efficient to use. Ensuring that your business’ account is presented in the latest available version will indicate professionalism, accuracy and attention to detail to your audience.

Quick tip: Take a sneak peek at other company profiles as a point of reference.

Go back to basics

Why is it important? Take advantage of the basic LinkedIn functions such as editing your public profile URL, adding background imagery to your profile, and adding, removing and rearranging your profile sections. This will keep your profile fresh and interesting for viewers and will allow you to stand out from competition.

Quick tip: Consider including the most important and relevant information about your business at the forefront of your profile.

Make use of the blog links on your profile

Why is it important? Over-crowding your profile with information will make it difficult for viewers to engage with. Providing a link to your corporate website or blog is an effective way to provide your audience with additional information.

Quick tip: Always test your blog/website link after including it on your profile to ensure it is working correctly.

Always monitor your Network Updates

Why is it important? Knowing what your connections are doing online will enable you to effectively target your audience with specific content.

Quick tip: Don’t be afraid to share Network Updates of your own!

Make use of LinkedIn’s ‘business services’

Why is it important? LinkedIn offers a variety of free services to encourage networking and communication between businesses and consumers. Making use of these services is a great way to attract consumers, recruit talent and promote available career opportunities.

Quick tip: Making your content relatable and identifiable will differentiate you from competitors.   

Take advantage of LinkedIn Groups

Why is it important? Creating a LinkedIn Group will increase the exposure of your profile to consumers and will promote the development of connections to other industry leaders.

Quick tip: Why not cover all bases and join some pre-existing groups?

Promote your LinkedIn profile

Why is it important? Making use of your business’ other social media platforms and corporate website to promote your LinkedIn page will increase brand awareness and facilitate consumer engagement.

Quick tip: Try to share your page in a new and exciting style. Perhaps running a ‘Like and Share’ competition to get the ball rolling?

5 quick tips on how to boost your LinkedIn network

Increasing your business’ LinkedIn Network is a key necessity in generating consumer engagement and developing brand awareness. LinkedIn is one of the largest social media platforms to date, and therefore can pose businesses with the difficult challenge of growing their networks and becoming discoverable to industry audiences. Follow these 5 quick tips to make this process more manageable and time efficient.
 

 

Add your LinkedIn URL to your email signature bar
Why is this important?
Consider how many emails you send out per day. Now, consider the variety of different people you send these emails to. Too many to keep track of? Good! Use these already established connections as an easy way to grow your LinkedIn following.

Quick tip:
Modify your email setting to permanently incorporate your LinkedIn URL in your signature bar. This will save you the trouble of copying and pasting the link into your email every time.

Post frequently
Why is this important?
Give your page a personality and bring it to life by posting daily. This will add value to your profile, encourage audience interaction, and subsequently result in a growth in your network.

Quick tip:
Add a call-to-action aspect to your posts to encourage users, to like, share and comment on your updates.

Connect constantly
Why is it important?
Remaining active and lively on your profile will generate buzz surrounding your business. Continuing to connect with other LinkedIn users will keep your brand top-of-mind and consistently keep you in the feeds of your connections.

Quick tip:
Set yourself a weekly goal of how many new connections to make. Be brave!

Make use of LinkedIn’s Publishing Platform
Why is it important?
Publishing a variety of colourful and interesting pieces will encourage viewers to perceive your brand as an expert within the industry, giving you an edge on your competitors.

Quick tip:
Remember to use visuals!

Strive to be both diverse and concentrated
Why is this important?
While these seem like conflicting ideas, it is important to reach a vast number of LinkedIn users while still somewhat containing your connects to industry-specific pages. It is with these audiences that you will generate the most buzz surrounding your business.

Quick tip:
This is a work in progress. The key is to take your time and strategize!