Tag Archives: #instagramtip

3 tips for running an effective PR Campaign

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. Here are 3 ways to ensure you run an effective campaign.

Have Clear Goals 

Why is this Important? Clearly outline your company’s media goals and then create a strategy that has the best chance of fulfilling them. Start with a big picture goal in mind, then once you’ve narrowed down the specifics take into account the budget and set deadlines. 

Quick Tip: By laying a campaign roadmap, you’re giving yourself a focused metric to measure your success. 

Know Your Audience

Why is this Important? Before deciding what message you want to deliver you must decide who will be receiving it. Regardless of the strategy or tactic, the best message in the world won’t be effective unless it’s directed at the right people in a way they understand. 

Quick Tip: Take time to discover which customer persona you want your campaign to reach. 

Choose the Right Platform 

Why is this Important? It is imperative to choose a media platform that will amplify your message and reach the audience you are aiming for. This will enable you to use time and money wisely. 

Quick Tip: The right platform will allow you to drive more traffic, as well as expand your reach through shares, follows, and likes. 

#creativetalk #PRtip

A guide to writing a killer Instagram caption

Now that you’ve got an awesome visual to post to your business’ Instagram account, it’s time to devise a compelling caption! A quality caption that complements your post will help you to increase likes, followers and comments from your target audience. Here is a guide to writing a killer Instagram caption.
 

 

Understand the target audience for your post
Why is it important?
Knowing your audience will help make your post and its caption more relevant and relatable.

Quick tip:
Consider using language techniques such as metaphors and references relatable to your target audience.

Make use of all of Instagram’s caption tools
Why is it important?
If they are there, why not use them!? Don’t be afraid to use tools such as emojis and the @mention function to make your caption more colourful.

Quick tip:
@mentioning another account or user in your caption can boost conversation and increase exposure.

Consider your use of hashtags
Why is it important?
Hashtags help to categorise your post and increase its relevance to target audiences.

Quick tip:
There is definitely such a thing as too many hashtags…so use them wisely and don’t overcrowd your post!

Understand the concept of giving your brand a voice
Why is it important?
Portraying your business’ values and attitudes through your caption will help your audience identify with your brand.

Quick tip:
Give your post a personality! Keeping things clear and simple is a good start, but don’t be afraid to give your post some life with humour or interesting facts.

Write, re-write, and re-write again!
Why is it important?
Planning is an essential process that increases message clarity. Editing and modifying your drafted caption will allow you to get the most out of your post.

Quick tip:
Most people busily scroll through their Instagram feed, so keep your caption short and sweet.