Tag Archives: #blogtips

3 tips for running an effective PR Campaign

A PR campaign can have a long-lasting impact on your brand’s reputation and public image. Here are 3 ways to ensure you run an effective campaign.

Have Clear Goals 

Why is this Important? Clearly outline your company’s media goals and then create a strategy that has the best chance of fulfilling them. Start with a big picture goal in mind, then once you’ve narrowed down the specifics take into account the budget and set deadlines. 

Quick Tip: By laying a campaign roadmap, you’re giving yourself a focused metric to measure your success. 

Know Your Audience

Why is this Important? Before deciding what message you want to deliver you must decide who will be receiving it. Regardless of the strategy or tactic, the best message in the world won’t be effective unless it’s directed at the right people in a way they understand. 

Quick Tip: Take time to discover which customer persona you want your campaign to reach. 

Choose the Right Platform 

Why is this Important? It is imperative to choose a media platform that will amplify your message and reach the audience you are aiming for. This will enable you to use time and money wisely. 

Quick Tip: The right platform will allow you to drive more traffic, as well as expand your reach through shares, follows, and likes. 

#creativetalk #PRtip

A quick guide on how to write an engaging blog

Your business’ blog forum is one of the most useful tools in creating connections to both your current and potential clients. Blog posts offer your target audiences with an insight into your business practices in a more humanised and relatable way, instilling a strong sense of trust and brand loyalty. Below is a quick guide on how to write an engaging blog post for your business.
 

 

Ensure your blog content is useful
Why is it important?
While entertainment is a key feature that viewers look for, they also want to be challenged and educated in the topics they are interested in.

Quick tip: Use your blog to establish your business as a source of reliable and interesting information.

Explore different topics
Why is it important?
Offering readers a well-rounded variety of topics will not only cater to a wider variety of audiences, but will also increase perceptions of your business as a trusted and accurate source of information.

Quick tip: Always try to link your blog back to your business or industry.

Don’t waste your headline
Why is it important?
It is essential to influence your audience to want to read your post by using a compelling headline. This will tell readers what your blog is about and will determine if they stop to read or keep scrolling.

Quick tip: Short and sweet is usually best practice.

Keep it tight
Why is it important?
Unlike print media, digital communication tactics are best digested by viewers when containing short sentences, short paragraphs and short posts.

Quick tip: Readers will not hesitate in moving on if your content is hard to follow.