Quora helps people expand their knowledge by asking questions and having them answered. A lesser-known fact is that it can also serve as a marketing tool for your business. The platform serves as the perfect place to interact with current and prospective customers or clients; i.e. they ask questions which you answer or vice versa. Here are some tips to master the world of Quora and help your business shine.
Optimise your profile
Why is this important? Optimising your profile helps you stand out from the crowd. Since Quora displays your bio above the question you’re answering, it serves as a means of one-line branding. Keep it catchy and polished.
Quick tip: Create multiple bio’s to suit different topics. Add appropriate clickable links to your bios as well.
Ask better questions
Why is this important? On Quora, questions hold more importance than answers. Framing good quality questions will help garner the best and most accurate responses.
Quick tip: Ask open-ended questions to elicit the most interesting and informative answers.
Maintain a company account
Why is this important? Create a company account separate from your own personal one. This helps give your business its own personalised identity on the platform.
Quick tip: Use your company account to address personal and technical questions, and interact with past, present, or future customers.
Answer as an authority
Why is this important? A benefit of Quora, is anyone can be considered an authority on any subject matter, as long as you’re spreading accurate and valuable information.
Quick tip: According to research, the best answers are short and informative ones that link to an external reference.
Stalk your competition
Why is this important? Stay on top of your competition on Quora, by viewing discussions between them and their customers – any queries or issues that are raised.
Quick tip: Follow a particular topic, so any questions and answers related to that topic will show up on your feed.
Chat with customers
Why is this important? Possibly the biggest benefit of operating a company account on Quora is being able to communicate with current customers and possible ones – providing further customer support, answering queries, etc.
Quick tip: Remember to be professional and courteous when responding to customers and other users on Quora, since you are an official representative of your company on the platform.
Advertise, advertise, advertise!
Why is this important? Advertising on Quora could be rewarding since most of the user base show high intent based on what they read on the platform.
Quick tip: Since advertising on Quora is partly based on the keywords you enter, make sure they’re highly relevant to your business and also incorporate the latest trends.
Research for ideas
Why is this important? Looking up the trending topics on Quora can help you put together new articles or blogs answering or related to them.
Quick tip: Filter your search parameters to only display questions, which could inspire you for article or blog headlines.
Shy away from spam
Why is this important? Shameless self-promoting without adding value will get your account suspended or banned.
Quick tip: Answer questions related to the field you’re competent in. If you wish to talk about your product or service, be sure to include something else of value in the same sentence or answer.