#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Selected as the 2018 NSW Young Australian of the Year, Macinley Butson is an 18 year old inventor from Wollongong, NSW. King Creative partnered Macinley with Lenovo for International Women’s Day 2019. Through this partnership our aim was to highlight the impressive work she is doing in the world of STEM and demonstrate how technology plays a big part in her inventions.

#DIFFERENTISBETTER X TECH TIPS

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER X TECH TIPS

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Lenovo wanted to showcase the different features of the Yoga 920 laptop. King Creative was tasked with finding the right influencer to demonstrate a set of 10 tech tips along with a Lenovo tech expert. We settled on none other than digital nomad and serial entrepreneur Lisa Messenger.

#DIFFERENTISBETTER X ANIMATIONS

PROJECT DESCRIPTION

LENOVO wanted a fun, quirky way showcase their brand and products.

King Creative Concept:

#DIFFERENTISBETTER ANIMATIONS

Creative Plan:

Create creative animation concepts around two Lenovo products.
Create animation storyboards.
Tell a fun, quirky story in 15 seconds.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Creative Team
Animation Team

Comment:

With the attention span of consumers increasingly becoming shorter and shorter, King Creative wanted to create eye-catching animations that piqued the interest of Lenovo’s social media followers. The delivery of 3 short animation videos allowed Lenovo to stay current and on trend.

AUSTRALIAN CYBER SECURITY CENTRE

PROJECT DESCRIPTION

The Australian Cyber Security Centre (ACSC) engaged King Creative to turn complicated cyber security information into easy to understand social media content.

King Creative Concept:

Social Media Content

Creative Plan:

Interpret complicated cyber security information.
Develop content into bite sized pieces of information.
Design infographics to be used on ACSC’s Twitter channel.
Design GIFs to be used on ASCS’s Twitter channel.

Construct the Team:

Copy Team
Design Team

Comment on Results:

King Creative nailed the brief, bringing to life complex cyber security material through a series of GIFs and infographics. A brilliant campaign which created awareness and allowed ACSC to tap into a new market.

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

The very talented Andy Trieu is an SBSPopAsia TV & Radio host, actor, producer and champion martial artist. In the video series that we created with Andy we show how important it is to have the right technology in his line of work.

Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological support.

 

SOL REPUBLIC x Timmy Trumpet

PROJECT DESCRIPTION

Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by partnering with a number of top Australian DJs including multi-platinum selling artist Timmy Trumpet.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the hottest nightclubs across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential DJs and events in the country, taking them from virtually unknown to number 2 in their category in 24 months.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Samatha Hill became an avid Yoga enthusiast as a way to manage life’s stresses. Now, being an experienced and versatile Yoga teacher, Samantha uses the Lenovo Yoga laptop for its portability and easy of use during one-on-one sessions with her clients. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

 

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
In a collaborative effort between King Creative and Lenovo, Matt Draper’s ambitious goal to photograph the Sub-Antarctic wildlife was quickly made a reality. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team
Photography Team

Comment:
When Collective Hub founder, serial entrepreneur and author, Lisa Messenger, announced she would be closing her successful print magazine and moving to a digital nomadic lifestyle King Creative saw this as a great opportunity to support her transition. We partnered Lisa with Lenovo, providing her with the tech tools she needed to run her business from anywhere. Our team produced a number of social videos to document Lisa’s journey.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative and Lenovo continue to push the boundaries with thought provoking themes and stories. The collaboration between couture fashion designer Tarese Klemens and Hijabi Ballerina Stephanie Kurlow was used as an inspiration piece for all women and launched on International Women’s Day 2018.