SOL REPUBLIC x Timmy Trumpet

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by partnering with a number of top Australian DJs including multi-platinum selling artist Timmy Trumpet.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the hottest nightclubs across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential DJs and events in the country, taking them from virtually unknown to number 2 in their category in 24 months.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Samatha Hill became an avid Yoga enthusiast as a way to manage life’s stresses. Now, being an experienced and versatile Yoga teacher, Samantha uses the Lenovo Yoga laptop for its portability and easy of use during one-on-one sessions with her clients. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

 

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
In a collaborative effort between King Creative and Lenovo, Matt Draper’s ambitious goal to photograph the Sub-Antarctic wildlife was quickly made a reality. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team
Photography Team

Comment:
When Collective Hub founder, serial entrepreneur and author, Lisa Messenger, announced she would be closing her successful print magazine and moving to a digital nomadic lifestyle King Creative saw this as a great opportunity to support her transition. We partnered Lisa with Lenovo, providing her with the tech tools she needed to run her business from anywhere. Our team produced a number of social videos to document Lisa’s journey.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative and Lenovo continue to push the boundaries with thought provoking themes and stories. The collaboration between couture fashion designer Tarese Klemens and Hijabi Ballerina Stephanie Kurlow was used as an inspiration piece for all women and launched on International Women’s Day 2018.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative produced a number of videos featuring the co-founders of leading online men’s lifestyle publication, Man of Many. Throughout the series we get up close and personal with Frank and Scott and learn how technology helps them run their business.

#DIFFERENTISBETTER x LENOVO

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment on Results:

King Creative exceeded our expectations with regards to #DIFFERENTISBETTER, not only have they secured longterm partnerships for the brand, but their content truly took us into a realm where we needed to be.

ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of gaming at one of Sydney’s largest ESPORTS events, Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products.
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events and engagement. Without the team from King Creative, our booth at IEM would have failed to impress.

LENOVO x REVFAN

LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia and New Zealand by partnering with Nissan Motorsport.

King Creative Concept:

AUSTRALIA’S ULTIMATE REVFAN

Creative Plan:

Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative nailed the brief and produced a campaign unlike any other. REVFAN winners throughout Australia and New Zealand were treated to some amazing experiences with the crew from Nissan Motorsport.

SOL REPUBLIC x EMC 2012

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by showcasing their brand at leading dance music event EMC.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the largest dance music events across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential EDM events and DJs in the country, taking them from virtually unknown to number 2 in their category in 24 months.