#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team
Photography Team

Comment:
When Collective Hub founder, serial entrepreneur and author, Lisa Messenger, announced she would be closing her successful print magazine and moving to a digital nomadic lifestyle King Creative saw this as a great opportunity to support her transition. We partnered Lisa with Lenovo, providing her with the tech tools she needed to run her business from anywhere. Our team produced a number of social videos to document Lisa’s journey.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative and Lenovo continue to push the boundaries with thought provoking themes and stories. The collaboration between couture fashion designer Tarese Klemens and Hijabi Ballerina Stephanie Kurlow was used as an inspiration piece for all women and launched on International Women’s Day 2018.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative produced a number of videos featuring the co-founders of leading online men’s lifestyle publication, Man of Many. Throughout the series we get up close and personal with Frank and Scott and learn how technology helps them run their business.

#DIFFERENTISBETTER x LENOVO

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment on Results:

King Creative exceeded our expectations with regards to #DIFFERENTISBETTER, not only have they secured longterm partnerships for the brand, but their content truly took us into a realm where we needed to be.

ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of gaming at one of Sydney’s largest ESPORTS events, Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products.
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events and engagement. Without the team from King Creative, our booth at IEM would have failed to impress.

LENOVO x REVFAN

LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia and New Zealand by partnering with Nissan Motorsport.

King Creative Concept:

AUSTRALIA’S ULTIMATE REVFAN

Creative Plan:

Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative nailed the brief and produced a campaign unlike any other. REVFAN winners throughout Australia and New Zealand were treated to some amazing experiences with the crew from Nissan Motorsport.

SOL REPUBLIC x EMC 2012

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by showcasing their brand at leading dance music event EMC.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the largest dance music events across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential EDM events and DJs in the country, taking them from virtually unknown to number 2 in their category in 24 months.

ASUS x JARED ACQUARO

ASUS X JARED ACQUARO

ASUS wanted to drive more engagement to fashion conscious male consumers, those looking for affordable luxury that didn’t break the bank but offered solid value.

King Creative Concept:

To partner with leading male fashion blogger Jared Acquaro from a Poor Man’s Millions creating engaging topics, tips & experiences that resonated with their consumer while engaging with the brand.

Creative Plan:

  • Produce #myjourney video content.
  • Create social media posts promoting the partnership.
  • Manage a trip to Europe for one of the world’s largest fashion conventions.
  • Style Me competition whereby fans of Jared win a full makeover tailored by him.

 

Construct the Team:

  • Onsite Team
  • International Team
  • Ambassador Team
  • Partnership Team

Comment on Results:

King Creative have worked with many leading influencers from around the world. Jared is one of Melbourne’s top male bloggers and is consistently using technology in his every day life. It made sense to partner these two iconic brands to build amazing results.

$10,000 ULTIMATE GIVEAWAY

King Creative Concept:

Create a hub in Westfield centres in Melbourne, Sydney and Brisbane to showcase the ASUS products to the public and encourage them to enter to win over $10,000 worth of prizes.

Creative Plan:

  • Build an interactive display stand that allows the general public to try the range of computers.
  • Develop a nationwide competition to create a buzz around ASUS and the products.
  • Promote the giveaway online and onsite.
  • Educate the public on the product / features.

Construct the Team – Who was involved?

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team
  • Design Team

Comment on Results:

“King Creative exceeded all expectations on our Tax Time campaign with extremely limited time to prepare. Overall result of the campaign proved to be successful.” Simon Zanin – Product Marketing Manager ASUS Australia.

ASUS x MeMOMENT

King Creative worked with the team at ASUS to design a campaign that would help mums and dads engage with their new MeMO PAD tablet series.

Creative Plan:

  • Build a solid sales facility that allows the general public to try the MeMO PAD range.
  • Incorporate a sales incentive.
  • Promote the giveaway and sales offer.
  • Educate the public on the product / features.

Construct the Team – Who was involved?:

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team

Comment on Results:

“MeMOMENT was a fantastic campaign, it showcased the brand to the target market and garnered substantial sales returns for our product” Charith Moonesinghe – Marketing Assistant ASUS Australia.