#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

The very talented Andy Trieu is an SBSPopAsia TV & Radio host, actor, producer and champion martial artist. In the video series that we created with Andy we show how important it is to have the right technology in his line of work.

Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological support.

 

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Samatha Hill became an avid Yoga enthusiast as a way to manage life’s stresses. Now, being an experienced and versatile Yoga teacher, Samantha uses the Lenovo Yoga laptop for its portability and easy of use during one-on-one sessions with her clients. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

 

SKECHERS x ELECTRIC RUN

SKECHERS X ELECTRIC RUN
King Creative worked with the team from Skechers Australia to build a unique sales campaign that promoted their sports performance brands to the masses.

King Creative Concept:
To partner Skechers with the world’s leading 5km fun-run & walk experience at night known as Electric RUN.

Creative Plan:
Build a solid sales facility that allows event goers to try on the Skechers range.
Incorporate a sales incentive.
Sell product to the public and educate them on our involvement with the event.
Increase brand awareness amongst consumers.

Comment on Results:
“This was a fantastic result for our brand, with a huge return on sales and branding. We will be working with the team from King Creative to build more amazing components for our next marketing campaign.” Deena Coleman – General Manager Marketing.