EDIFIER x ACL

EDIFIER wanted to extend it’s reach in New Zealand by showcasing their brand at the large scale music event Auckland City Limits.

King Creative Concept:

EDIFIER SOUND DOME

Creative Plan:

Build a dedicated sound dome for the event.
Produce viral content for social & digital.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite activation teams, performers and partners. They also arranged for branded items to be launched into the crowd from one of the main stages. A brilliant campaign which engaged festival goers of all ages.

SOL REPUBLIC x EMC 2012

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by showcasing their brand at leading dance music event EMC.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the largest dance music events across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential EDM events and DJs in the country, taking them from virtually unknown to number 2 in their category in 24 months.

ASK JERRY x SUPAFEST

ASK JERRY X SUPAFEST

Ask Jerry wanted to build awareness of their mobile text facility amongst consumers in their late teens – early 20s.

King Creative Concept:

To partner Ask Jerry with leading urban music festival Supafest, creating multiple touch points for the public to engage with the brand.

Creative Plan:

  • Produce on screen festival advertising.
  • Create social media posts promoting Ask Jerry to the Supafest database.
  • Manage an onsite activation enabling Ask Jerry promotional people to interact with crowds on a national scale.
  • Onscreen competitions whereby festival goers could win prizes.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Promotional Team
  • Partnership Team

Comment on Results:

King Creative made Ask Jerry the exclusive mobile text partner for Supafest where attendance numbers exceeded 90,000 people nationally. We helped Ask Jerry increase their social media following and database substantially.

STEVE AOKI x CULTURE KINGS

PROJECT DESCRIPTION

STEVE AOKI x SOL REPUBLIC
Lifestyle Headphone brand working alongside one of the Worlds biggest DJs, Steve Aoki.

King Creative Concept:
To create an instore experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities + meet & greets.
Drive social engagement via onsite promotional team.
Brand “Soundtrack of Life” and make it disruptive.

Comment on Results:
“Steve Aoki – SOL REPUBLIC – CULTURE KINGS – wall to wall fans of the brand, we were blown away by what King Creative did for us” Sohan Karunaratne – Brand Manager SOL REPUBLIC.

MONSTER x GOODLIFE

MONSTER X GOOD LIFE
Monster’s goal was to create a buzz and increase brand awareness amongst the teen market.

King Creative Concept:
To create a team of Monster Super Heroes and set them upon the masses at Goodlife Under Age Music Festival in Sydney.

Creative Plan:
Build an interactive way to engage with the festival goers.
Incentivise the teens by offering a unique branding experience.
Capture content via photography.
Brand Monster to the masses.

Comment on Results:
“Super Hero brand ambassadors came to life and created a buzz with the kids at Good Life. Everyone had a blast and Monster got excellent brand exposure.” Ashleigh Kingston – Marketing Assistant / Sales Co-ordinator Convoy.

BEATS BY DRE x WINTERBEATZ

BEATS X WINTERBEATZ

BEATS BY DRE wanted to support the urban music market and reach out to as many fans as possible.

King Creative Concept:
To partner Jeep with Supafest, Australia’s largest urban event and devise a full marketing campaign to create more awareness of the brand and their sales offer.

Creative Plan:
Produce behind the scenes footage to be used across social media, online & event.
Create on screen in-festival advertising.
Create mobile text competitions for festival goers.
Provide product for all performing artists.

Comment on Results:
Beats by Dre were thrilled to be involved with Winterbeatz and some of the top urban artists in the world. The campaign allowed them to break into a previously untapped market, host retail clients and secure more business.

STEREOSONIC x SOL REPUBLIC

SOL REPUBLIC AT STEREOSONIC
As a brand heavily involved in Electronic Dance Music (EDM) around the world, SOL REPUBLIC wanted to make it’s mark on the EDM scene in Australia.

King Creative Concept:
To partner SOL REPUBLIC with the biggest EDM festival in Australia, Stereosonic and create buzz and exposure through an interactive campaign.

Creative Plan:
To create an interactive event photo booth that gave consumers a first hand glimpse at the new headphone products.
Capture images of festival goers as ‘DJs’ in our booth behind a set of decks wearing SOL REPUBLIC headphones.
Share the images on social media via the Stereosonic Facebook page and the SOL REPUBLIC Facebook page.
Produce custom made Stereosonic headphones to be gifted to every artist that performed at the festival.
Give the public a chance to WIN their very own custom pair of STEREOSONIC headphones by entering via our mobile facebook app competition held pre event.
Host SOL REPUBLIC co-founders Seth Combs and Scott Hix at Stereosonic.

Comment on Results:
The pre-event competition application and post event coverage increased SOL REPUBLIC’S database numbers by over 1000 new followers. The live event activation increased brand awareness amongst EDM fans and sales increased in the following weeks catapulting SOL REPUBLIC from a virtually unknown brand in Australia into the top 2 spot in the headphone market.

JBL x BIG DAY OUT

JBL X BIG DAY OUT
Legacy audio brand JBL wanted to capture a younger audience and showcase it’s new range of headphones and portable audio products.

King Creative Concept:
To create the Hear the Truth Zone and an on site activation at BIG DAY OUT!

Creative Plan:
Build an engaging area which embraces key Brand Messaging.
Interview artists performing at Big Day Out.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities.
Drive social engagement via onsite promotional team.
Brand JBL “Hear the truth” and make it disruptive.

Comment on Results:
“Hear the truth artist zone – Sound Troopers – Live music! – What could be better” Mike Sherwood – Brand Manager JBL.