ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of gaming at one of Sydney’s largest ESPORTS events, Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products.
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events and engagement. Without the team from King Creative, our booth at IEM would have failed to impress.

ROCCAT x EB EXPO

ROCCAT x EB EXPO
Lifestyle gaming brand showcasing their products at EB EXPO Australia.

King Creative Concept:
To create an event experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Promote the ROCCAT brand to consumers.
Produce video content for seeding to media and use on social media.
Drive social engagement via onsite promotional team.
Brand “ROCCAT EB EXPO 2015” and make it disruptive.

Comment on Results:
“We celebrated with our fans and pushed our brand directly to it’s core audience. King Creative made this year’s EB EXPO an event to remember” Iwi Lin – APAC Marketing Manager ROCCAT.

ASUS x PAX

ASUS X PAX
We worked with the team from ASUS Australia to build multiple branding and interactive campaigns that promoted their products to attendees of Australia’s largest Gaming and Technology expo.

King Creative Concept:
To showcase ASUS products in a gaming setting by partnering with the expo PAX Australia and aligning with video game publishers Wargaming.net and RIOT GAMING.

Creative Plan:
Build a solid brand presence at PAX Australia.
Manage multiple brand activations at different locations around the event.
Capture footage and create social content for ASUS Australia.
Support retail stands at PAX Australia.

Comment on Results:
“This was a fantastic result for our brand. ASUS was involved in multiple sites around this event including two of the largest sites at PAX Australia. We will definitely be working again with the team from King Creative to build more amazing brand activations.” Sally Vernon – PR & Marketing Director.

WORLD OF TANKS x PAX

WORLD OF TANKS AT PAX AUSTRALIA
PC game based client Wargaming.net wanted to showcase their new game to the Australian market at the largest gaming and technology expo in the country.

King Creative Concept:
Wargaming World of Tanks experience incorporating promo girls and a fun interactive element for the public.

Creative Plan:
Engage directly with the public and showcase World Of Tanks on PC.
Incorporate a demo game incentive.
Encourage the public to participate in a fun game where they can win multiple prizes.
Support product partners with additional branding and coverage.
Educate the public on the product / features.

Comment on Results:
“Our Wargaming experience was brought to life thanks to the team at King Creative. Their team were very professional and created an amazing activation for event goers” Kenny POH – Marketing Director Wargaming.net, Singapore.