#DIFFERENTISBETTER X LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team
Photography Team

Comment:
When Collective Hub founder, serial entrepreneur and author, Lisa Messenger, announced she would be closing her successful print magazine and moving to a digital nomadic lifestyle King Creative saw this as a great opportunity to support her transition. We partnered Lisa with Lenovo, providing her with the tech tools she needed to run her business from anywhere. Our team produced a number of social videos to document Lisa’s journey.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative and Lenovo continue to push the boundaries with thought provoking themes and stories. The collaboration between couture fashion designer Tarese Klemens and Hijabi Ballerina Stephanie Kurlow was used as an inspiration piece for all women and launched on International Women’s Day 2018.

#DIFFERENTISBETTER x LENOVO

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment:
King Creative produced a number of videos featuring the co-founders of leading online men’s lifestyle publication, Man of Many. Throughout the series we get up close and personal with Frank and Scott and learn how technology helps them run their business.

ASUS x JARED ACQUARO

ASUS X JARED ACQUARO

ASUS wanted to drive more engagement to fashion conscious male consumers, those looking for affordable luxury that didn’t break the bank but offered solid value.

King Creative Concept:

To partner with leading male fashion blogger Jared Acquaro from a Poor Man’s Millions creating engaging topics, tips & experiences that resonated with their consumer while engaging with the brand.

Creative Plan:

  • Produce #myjourney video content.
  • Create social media posts promoting the partnership.
  • Manage a trip to Europe for one of the world’s largest fashion conventions.
  • Style Me competition whereby fans of Jared win a full makeover tailored by him.

 

Construct the Team:

  • Onsite Team
  • International Team
  • Ambassador Team
  • Partnership Team

Comment on Results:

King Creative have worked with many leading influencers from around the world. Jared is one of Melbourne’s top male bloggers and is consistently using technology in his every day life. It made sense to partner these two iconic brands to build amazing results.

MYER x SOL REPUBLIC

SOL REPUBLIC wanted to make a splash and launch their headphone brand into the Australian market with one of their top retail clients – MYER.

King Creative Concept:

  • Using a dance crew and DJ we wanted to create a unique in store activation where everyday people could experience the brand first hand and see the unique features in action.

Creative Plan:

  • Work directly with the retail giant Myer to showcase the new SOL REPUBLIC product in their busiest Melbourne and Sydney stores.
  • Create a SOL REPUBLIC musical showcase with a live host, SOL REPUBLIC DJ and SOL REPUBLIC Dance Crew.
  • Organise product giveaways and competitions for the public.
  • Promotions held via mX newspaper in both Sydney and Melbourne.
  • Online and social mechanisms used to support the activity.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Photography Team
  • SOL REPUBLIC DJ
  • SOL REPUBLIC Dance Crew

Comment on Results:

The launches in Sydney and Melbourne were a great success. The team at Myer and SOL REPUBLIC were impressed with the performances of the DJ and dance crews. The public loved the experience and were amazed by the features of the revolutionary new headphones.  

STEVE AOKI x CULTURE KINGS

PROJECT DESCRIPTION

STEVE AOKI x SOL REPUBLIC
Lifestyle Headphone brand working alongside one of the Worlds biggest DJs, Steve Aoki.

King Creative Concept:
To create an instore experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Interview ambassadors.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities + meet & greets.
Drive social engagement via onsite promotional team.
Brand “Soundtrack of Life” and make it disruptive.

Comment on Results:
“Steve Aoki – SOL REPUBLIC – CULTURE KINGS – wall to wall fans of the brand, we were blown away by what King Creative did for us” Sohan Karunaratne – Brand Manager SOL REPUBLIC.

ASUS x FASHION SHOOT

ASUS X FASHION & TECH
ASUS wanted to promote a wide range of products to the public using corporate fashion models.

King Creative Concept:
Create a photoshoot that captured real corporate moments around fashion & lifestyle.

Creative Plan:
Build an interactive fashion shoot to showcase the range of computers.
Develop a nationwide hype to create a buzz around ASUS and the products.
Promote online and onsite.
Educate the public on the product / features.

Comment on Results:
“King Creative delivered our central vision, targeting the key elements of the brand and propelling that into our advertising platforms. We gained placements across multiple lifestyle magazines, online sites and more. Thanks King Creative.” Sally Vernon – Marketing Director ASUS Australia.