EDIFIER x ACL

EDIFIER wanted to extend it’s reach in New Zealand by showcasing their brand at the large scale music event Auckland City Limits.

King Creative Concept:

EDIFIER SOUND DOME

Creative Plan:

Build a dedicated sound dome for the event.
Produce viral content for social & digital.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite activation teams, performers and partners. They also arranged for branded items to be launched into the crowd from one of the main stages. A brilliant campaign which engaged festival goers of all ages.

ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of gaming at one of Sydney’s largest ESPORTS events, Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products.
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events and engagement. Without the team from King Creative, our booth at IEM would have failed to impress.

LENOVO x REVFAN

LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia and New Zealand by partnering with Nissan Motorsport.

King Creative Concept:

AUSTRALIA’S ULTIMATE REVFAN

Creative Plan:

Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative nailed the brief and produced a campaign unlike any other. REVFAN winners throughout Australia and New Zealand were treated to some amazing experiences with the crew from Nissan Motorsport.

ASK JERRY x SUPAFEST

ASK JERRY X SUPAFEST

Ask Jerry wanted to build awareness of their mobile text facility amongst consumers in their late teens – early 20s.

King Creative Concept:

To partner Ask Jerry with leading urban music festival Supafest, creating multiple touch points for the public to engage with the brand.

Creative Plan:

  • Produce on screen festival advertising.
  • Create social media posts promoting Ask Jerry to the Supafest database.
  • Manage an onsite activation enabling Ask Jerry promotional people to interact with crowds on a national scale.
  • Onscreen competitions whereby festival goers could win prizes.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Promotional Team
  • Partnership Team

Comment on Results:

King Creative made Ask Jerry the exclusive mobile text partner for Supafest where attendance numbers exceeded 90,000 people nationally. We helped Ask Jerry increase their social media following and database substantially.

MYER x SOL REPUBLIC

SOL REPUBLIC wanted to make a splash and launch their headphone brand into the Australian market with one of their top retail clients – MYER.

King Creative Concept:

  • Using a dance crew and DJ we wanted to create a unique in store activation where everyday people could experience the brand first hand and see the unique features in action.

Creative Plan:

  • Work directly with the retail giant Myer to showcase the new SOL REPUBLIC product in their busiest Melbourne and Sydney stores.
  • Create a SOL REPUBLIC musical showcase with a live host, SOL REPUBLIC DJ and SOL REPUBLIC Dance Crew.
  • Organise product giveaways and competitions for the public.
  • Promotions held via mX newspaper in both Sydney and Melbourne.
  • Online and social mechanisms used to support the activity.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Photography Team
  • SOL REPUBLIC DJ
  • SOL REPUBLIC Dance Crew

Comment on Results:

The launches in Sydney and Melbourne were a great success. The team at Myer and SOL REPUBLIC were impressed with the performances of the DJ and dance crews. The public loved the experience and were amazed by the features of the revolutionary new headphones.  

$10,000 ULTIMATE GIVEAWAY

King Creative Concept:

Create a hub in Westfield centres in Melbourne, Sydney and Brisbane to showcase the ASUS products to the public and encourage them to enter to win over $10,000 worth of prizes.

Creative Plan:

  • Build an interactive display stand that allows the general public to try the range of computers.
  • Develop a nationwide competition to create a buzz around ASUS and the products.
  • Promote the giveaway online and onsite.
  • Educate the public on the product / features.

Construct the Team – Who was involved?

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team
  • Design Team

Comment on Results:

“King Creative exceeded all expectations on our Tax Time campaign with extremely limited time to prepare. Overall result of the campaign proved to be successful.” Simon Zanin – Product Marketing Manager ASUS Australia.

ASUS x MeMOMENT

King Creative worked with the team at ASUS to design a campaign that would help mums and dads engage with their new MeMO PAD tablet series.

Creative Plan:

  • Build a solid sales facility that allows the general public to try the MeMO PAD range.
  • Incorporate a sales incentive.
  • Promote the giveaway and sales offer.
  • Educate the public on the product / features.

Construct the Team – Who was involved?:

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team

Comment on Results:

“MeMOMENT was a fantastic campaign, it showcased the brand to the target market and garnered substantial sales returns for our product” Charith Moonesinghe – Marketing Assistant ASUS Australia.

ROCCAT x EB EXPO

ROCCAT x EB EXPO
Lifestyle gaming brand showcasing their products at EB EXPO Australia.

King Creative Concept:
To create an event experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Promote the ROCCAT brand to consumers.
Produce video content for seeding to media and use on social media.
Drive social engagement via onsite promotional team.
Brand “ROCCAT EB EXPO 2015” and make it disruptive.

Comment on Results:
“We celebrated with our fans and pushed our brand directly to it’s core audience. King Creative made this year’s EB EXPO an event to remember” Iwi Lin – APAC Marketing Manager ROCCAT.

MONSTER x GOODLIFE

MONSTER X GOOD LIFE
Monster’s goal was to create a buzz and increase brand awareness amongst the teen market.

King Creative Concept:
To create a team of Monster Super Heroes and set them upon the masses at Goodlife Under Age Music Festival in Sydney.

Creative Plan:
Build an interactive way to engage with the festival goers.
Incentivise the teens by offering a unique branding experience.
Capture content via photography.
Brand Monster to the masses.

Comment on Results:
“Super Hero brand ambassadors came to life and created a buzz with the kids at Good Life. Everyone had a blast and Monster got excellent brand exposure.” Ashleigh Kingston – Marketing Assistant / Sales Co-ordinator Convoy.

ASUS x PAX

ASUS X PAX
We worked with the team from ASUS Australia to build multiple branding and interactive campaigns that promoted their products to attendees of Australia’s largest Gaming and Technology expo.

King Creative Concept:
To showcase ASUS products in a gaming setting by partnering with the expo PAX Australia and aligning with video game publishers Wargaming.net and RIOT GAMING.

Creative Plan:
Build a solid brand presence at PAX Australia.
Manage multiple brand activations at different locations around the event.
Capture footage and create social content for ASUS Australia.
Support retail stands at PAX Australia.

Comment on Results:
“This was a fantastic result for our brand. ASUS was involved in multiple sites around this event including two of the largest sites at PAX Australia. We will definitely be working again with the team from King Creative to build more amazing brand activations.” Sally Vernon – PR & Marketing Director.