EDIFIER x Live Sessions

PROJECT DESCRIPTION

EDIFIER wanted to extend it’s reach in the Australian music scene by supporting up and coming artists from different genres.

King Creative Concept:

EDIFIER LIVE SESSIONS

Creative Plan:

Partner with a local artist and engage them as an ambassador.
Secure a partnership with a local record store to hold the event.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite logistics teams, performers and partners. They also arranged for branded items and Edifier speakers to be given away to event attendees. A brilliant campaign which created brand awareness and allowed Edifier to tap into a new market.

SOL REPUBLIC x Timmy Trumpet

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by partnering with a number of top Australian DJs including multi-platinum selling artist Timmy Trumpet.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the hottest nightclubs across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential DJs and events in the country, taking them from virtually unknown to number 2 in their category in 24 months.

EDIFIER x ACL

EDIFIER wanted to extend it’s reach in New Zealand by showcasing their brand at the large scale music event Auckland City Limits.

King Creative Concept:

EDIFIER SOUND DOME

Creative Plan:

Build a dedicated sound dome for the event.
Produce viral content for social & digital.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite activation teams, performers and partners. They also arranged for branded items to be launched into the crowd from one of the main stages. A brilliant campaign which engaged festival goers of all ages.

ROG x INTEL EXTREME MASTERS

ASUS REPUBLIC OF GAMERS wanted to showcase their gaming brand to fans of gaming at one of Sydney’s largest ESPORTS events, Intel Extreme Masters.

King Creative Concept:

REPUBLIC OF GAMERS @ IEM

Creative Plan:

Build a dedicated booth to showcase products.
Produce 1v1 CS:GO competition inside their booth.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative are our go-to team with regards to gaming, events and engagement. Without the team from King Creative, our booth at IEM would have failed to impress.

LENOVO x REVFAN

LENOVO wanted to build an interactive campaign for fans of SUPERCAR racing across Australia and New Zealand by partnering with Nissan Motorsport.

King Creative Concept:

AUSTRALIA’S ULTIMATE REVFAN

Creative Plan:

Produce #REVFAN competition website.
Create social media posts promoting the competition & winners.
Create vibrant video content to showcase on digital platforms.
Support REVFAN winners from all over Australia & NZ.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Partnership Team

Comment on Results:

King Creative nailed the brief and produced a campaign unlike any other. REVFAN winners throughout Australia and New Zealand were treated to some amazing experiences with the crew from Nissan Motorsport.

ASK JERRY x SUPAFEST

ASK JERRY X SUPAFEST

Ask Jerry wanted to build awareness of their mobile text facility amongst consumers in their late teens – early 20s.

King Creative Concept:

To partner Ask Jerry with leading urban music festival Supafest, creating multiple touch points for the public to engage with the brand.

Creative Plan:

  • Produce on screen festival advertising.
  • Create social media posts promoting Ask Jerry to the Supafest database.
  • Manage an onsite activation enabling Ask Jerry promotional people to interact with crowds on a national scale.
  • Onscreen competitions whereby festival goers could win prizes.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Promotional Team
  • Partnership Team

Comment on Results:

King Creative made Ask Jerry the exclusive mobile text partner for Supafest where attendance numbers exceeded 90,000 people nationally. We helped Ask Jerry increase their social media following and database substantially.

MYER x SOL REPUBLIC

SOL REPUBLIC wanted to make a splash and launch their headphone brand into the Australian market with one of their top retail clients – MYER.

King Creative Concept:

  • Using a dance crew and DJ we wanted to create a unique in store activation where everyday people could experience the brand first hand and see the unique features in action.

Creative Plan:

  • Work directly with the retail giant Myer to showcase the new SOL REPUBLIC product in their busiest Melbourne and Sydney stores.
  • Create a SOL REPUBLIC musical showcase with a live host, SOL REPUBLIC DJ and SOL REPUBLIC Dance Crew.
  • Organise product giveaways and competitions for the public.
  • Promotions held via mX newspaper in both Sydney and Melbourne.
  • Online and social mechanisms used to support the activity.

.Construct the Team:

  • Onsite Team
  • Design Team
  • Photography Team
  • SOL REPUBLIC DJ
  • SOL REPUBLIC Dance Crew

Comment on Results:

The launches in Sydney and Melbourne were a great success. The team at Myer and SOL REPUBLIC were impressed with the performances of the DJ and dance crews. The public loved the experience and were amazed by the features of the revolutionary new headphones.  

$10,000 ULTIMATE GIVEAWAY

King Creative Concept:

Create a hub in Westfield centres in Melbourne, Sydney and Brisbane to showcase the ASUS products to the public and encourage them to enter to win over $10,000 worth of prizes.

Creative Plan:

  • Build an interactive display stand that allows the general public to try the range of computers.
  • Develop a nationwide competition to create a buzz around ASUS and the products.
  • Promote the giveaway online and onsite.
  • Educate the public on the product / features.

Construct the Team – Who was involved?

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team
  • Design Team

Comment on Results:

“King Creative exceeded all expectations on our Tax Time campaign with extremely limited time to prepare. Overall result of the campaign proved to be successful.” Simon Zanin – Product Marketing Manager ASUS Australia.

ASUS x MeMOMENT

King Creative worked with the team at ASUS to design a campaign that would help mums and dads engage with their new MeMO PAD tablet series.

Creative Plan:

  • Build a solid sales facility that allows the general public to try the MeMO PAD range.
  • Incorporate a sales incentive.
  • Promote the giveaway and sales offer.
  • Educate the public on the product / features.

Construct the Team – Who was involved?:

  • Onsite Team
  • Social Team
  • Promotional Team
  • Photography Team

Comment on Results:

“MeMOMENT was a fantastic campaign, it showcased the brand to the target market and garnered substantial sales returns for our product” Charith Moonesinghe – Marketing Assistant ASUS Australia.

ROCCAT x EB EXPO

ROCCAT x EB EXPO
Lifestyle gaming brand showcasing their products at EB EXPO Australia.

King Creative Concept:
To create an event experience for fans of the brand and support our ambassadors & retail partners!

Creative Plan:
Build an engaging area which embraced key Brand Messaging.
Promote the ROCCAT brand to consumers.
Produce video content for seeding to media and use on social media.
Drive social engagement via onsite promotional team.
Brand “ROCCAT EB EXPO 2015” and make it disruptive.

Comment on Results:
“We celebrated with our fans and pushed our brand directly to it’s core audience. King Creative made this year’s EB EXPO an event to remember” Iwi Lin – APAC Marketing Manager ROCCAT.