EDIFIER x Live Sessions

PROJECT DESCRIPTION

EDIFIER wanted to extend it’s reach in the Australian music scene by supporting up and coming artists from different genres.

King Creative Concept:

EDIFIER LIVE SESSIONS

Creative Plan:

Partner with a local artist and engage them as an ambassador.
Secure a partnership with a local record store to hold the event.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite logistics teams, performers and partners. They also arranged for branded items and Edifier speakers to be given away to event attendees. A brilliant campaign which created brand awareness and allowed Edifier to tap into a new market.

SOL REPUBLIC x Timmy Trumpet

PROJECT DESCRIPTION

Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by partnering with a number of top Australian DJs including multi-platinum selling artist Timmy Trumpet.

King Creative Concept:

SAVIOURS OF SOUND

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the hottest nightclubs across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential DJs and events in the country, taking them from virtually unknown to number 2 in their category in 24 months.

EDIFIER x ACL

EDIFIER wanted to extend it’s reach in New Zealand by showcasing their brand at the large scale music event Auckland City Limits.

King Creative Concept:

EDIFIER SOUND DOME

Creative Plan:

Build a dedicated sound dome for the event.
Produce viral content for social & digital.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite activation teams, performers and partners. They also arranged for branded items to be launched into the crowd from one of the main stages. A brilliant campaign which engaged festival goers of all ages.

BEATS BY DRE x WINTERBEATZ

BEATS X WINTERBEATZ

BEATS BY DRE wanted to support the urban music market and reach out to as many fans as possible.

King Creative Concept:
To partner Jeep with Supafest, Australia’s largest urban event and devise a full marketing campaign to create more awareness of the brand and their sales offer.

Creative Plan:
Produce behind the scenes footage to be used across social media, online & event.
Create on screen in-festival advertising.
Create mobile text competitions for festival goers.
Provide product for all performing artists.

Comment on Results:
Beats by Dre were thrilled to be involved with Winterbeatz and some of the top urban artists in the world. The campaign allowed them to break into a previously untapped market, host retail clients and secure more business.

AERIAL 7 x SNOW EXPO

Aerial7 wanted to showcase their audio range at a Winter Tradeshow.

King Creative Concept:
Our approach was to build a custom designed pop up store where the general public could come and try on all the different products available. We also wanted to tie into the fashion show that was taking place and managed to include product on models.

Creative Plan:
Develop a winter pop up store for Aerial7.
Lifestyle products showcased in authentic settings.
Branded store where consumers could try before they buy.
Photo shoot of products in a lifestyle scenario – images to be used on social media.

Comment on Results:
“The Aerial7 Pop UP store was a huge success, thanks to the team at King Creative. All we did was showup and they did the rest” Matt Paris – Brand Manager Aerial 7

JBL x BIG DAY OUT

JBL X BIG DAY OUT
Legacy audio brand JBL wanted to capture a younger audience and showcase it’s new range of headphones and portable audio products.

King Creative Concept:
To create the Hear the Truth Zone and an on site activation at BIG DAY OUT!

Creative Plan:
Build an engaging area which embraces key Brand Messaging.
Interview artists performing at Big Day Out.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities.
Drive social engagement via onsite promotional team.
Brand JBL “Hear the truth” and make it disruptive.

Comment on Results:
“Hear the truth artist zone – Sound Troopers – Live music! – What could be better” Mike Sherwood – Brand Manager JBL.

NBL x SOL REPUBLIC

NZ BREAKERS BASKETBALL TEAM X SOL REPUBLIC

SOL REPUBLIC wanted to branch out from music and support a well known sports team in New Zealand to attract a new audience.

King Creative Concept:
To develop SOL REPUBLIC’S first sporting partnership in New Zealand with the reigning NBL champions the Sky City NZ Breakers. SOL REPUBLIC worked directly with the team to add amazing entertainment value to the masses attending each home game.

Creative Plan:
Create an interactive element to the half-time entertainment on centre court through live music performances and urban dance crews.
Setup a listening booth facility to showcase all the latest products and give the crowd a glimpse at what was to come.
Drive new sign up and registrations through a dedicated mobile app.
Promotional giveaways with SOL REPUBLIC prize packs.
Online and social exposure through the NZ Breakers social pages.
Capture video footage and photos to be used on SOL REPUBLIC social pages.

Comment on Results:
SOL REPUBLIC grew their brand awareness in New Zealand exponentially as a result of this campaign. Hundreds of new fans interacted with the brand at each game. Social media activity on the SOL REPUBLIC social pages saw a massive spike each time the promotions and half-time entertainment took place.