Portfolio

SKECHERS x ELECTRIC RUN

Project Description

SKECHERS X ELECTRIC RUN
King Creative worked with the team from Skechers Australia to build a unique sales campaign that promoted their sports performance brands to the masses.

King Creative Concept:
To partner Skechers with the world’s premier 5km fun-run & walk experience at night known as Electric RUN.

Creative Plan:
Build a solid sales facility that allows the general public to try on the Skechers range.
Incorporate a sales incentive.
Sell product to the public and educate them on our involvement with the event.
Increase brand awareness amongst consumers.

Comment on Results:
“This was a fantastic result for our brand, with a huge return on sales and branding. We will be working with the team from King Creative to build more amazing components for our next marketing campaign.” Deena Coleman – General Manager Marketing.

Project Details
Date September 4, 2015