Portfolio

SOL REPUBLIC x EMC 2012

Project Description

PROJECT DESCRIPTION
Lifestyle headphone brand SOL REPUBLIC wanted to break into the Electronic Dance Music market in Australia by showcasing their brand at leading dance music event EMC.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Create an avid community of fans.
Produce viral content for social.
Partner with the largest dance music events across Australia.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Community Management Team
Videography Team
Partnership Team

Comment:
Brand new to the Australian market, SOL REPUBLIC wanted to become the most popular lifestyle headphone brand for fans of dance music. King Creative partnered them with some of the biggest and most influential EDM events and DJs in the country, taking them from virtually unknown to number 2 in their category in 24 months.

Project Details
Date June 7, 2016
Company SOL REPUBLIC