Portfolio

MONSTER x GOODLIFE

Project Description

MONSTER X GOOD LIFE
Monster’s goal was to create a buzz and increase brand awareness amongst the teen market.

King Creative Concept:
To create a team of Monster Super Heroes and set them upon the masses at Goodlife Under Age Music Festival in Sydney.

Creative Plan:
Build an interactive way to engage with the festival goers.
Incentivise the teens by offering a unique branding experience.
Capture content via photography.
Brand Monster to the masses.

Comment on Results:
“Super Hero brand ambassadors came to life and created a buzz with the kids at Good Life. Everyone had a blast and Monster got excellent brand exposure.” Ashleigh Kingston – Marketing Assistant / Sales Co-ordinator Convoy.

Project Details
Date September 9, 2015