MONSTER X GOOD LIFE
Monster’s goal was to create a buzz and increase brand awareness amongst the teen market.
King Creative Concept:
To create a team of Monster Super Heroes and set them upon the masses at Goodlife Under Age Music Festival in Sydney.
Build an interactive way to engage with the festival goers.
Incentivise the teens by offering a unique branding experience.
Capture content via photography.
Brand Monster to the masses.
Comment on Results:
“Super Hero brand ambassadors came to life and created a buzz with the kids at Good Life. Everyone had a blast and Monster got excellent brand exposure.” Ashleigh Kingston – Marketing Assistant / Sales Co-ordinator Convoy.