JBL X BIG DAY OUT
Legacy audio brand JBL wanted to capture a younger audience and showcase it’s new range of headphones and portable products.
King Creative Concept:
To create the Hear the Truth Zone and an on site activation at BIG DAY OUT!
Build an engaging area which embraced key Brand Messaging.
Interview artists performing at Big Day Out.
Supply artists with gifted product.
Produce video content for seeding to media and use on social media.
Corporate hosting facilities.
Drive social engagement via onsite promotional team.
Brand JBL “Hear the truth” and make it disruptive.
Comment on Results:
“Hear the truth artist zone – Sound Troopers – Live music! – What could be better” Mike Sherwood – Brand Manager JBL.