ASUS X FASHION & TECH
ASUS wanted to promote a wide range of products to the public using corporate fashion icons.
King Creative Concept:
Create a photoshoot that captured real corporate moments around fashion & lifestyle.
Build an interactive fashion shoot to showcase the range of computers.
Develop a nationwide hype to create a buzz around ASUS and the products.
Promote online and onsite.
Educate the public on the product / features.
Comment on Results:
“King Creative delivered our central vision, targeting the key elements of the brand and propelling that into our advertising platforms. We gained placements across multiple lifestyle magazines, online sites and more. Thanks Team Creative.” Sally Vernon – Marketing Director ASUS Australia.