Portfolio

EDIFIER x Live Sessions

Project Description

PROJECT DESCRIPTION

EDIFIER wanted to extend it’s reach in the Australian music scene by supporting up and coming artists from different genres.

King Creative Concept:

EDIFIER LIVE SESSIONS

Creative Plan:

Partner with a local artist and engage them as an ambassador.
Secure a partnership with a local record store to hold the event.
Create brand awareness.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Onsite Event Team
Videography Team
Photography Team

Comment on Results:

King Creative managed all onsite logistics teams, performers and partners. They also arranged for branded items and Edifier speakers to be given away to event attendees. A brilliant campaign which created brand awareness and allowed Edifier to tap into a new market.

Project Details
Date January 31, 2019
Company Edifier