Portfolio

#DIFFERENTISBETTER X TECH TIPS

Project Description

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER X TECH TIPS

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Lenovo wanted to showcase the different features of the Yoga 920 laptop. King Creative was tasked with finding the right influencer to demonstrate a set of 10 tech tips along with a Lenovo tech expert. We settled on none other than digital nomad and serial entrepreneur Lisa Messenger.

Project Details
Date June 3, 2019
Company Lenovo