Portfolio

#DIFFERENTISBETTER x LENOVO

Project Description

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography Team
Partnership Team

Comment on Results:

King Creative exceeded our expectations with regards to #DIFFERENTISBETTER, not only have they secured longterm partnerships for the brand, but their content truly took us into a realm where we needed to be.

Project Details
Date January 17, 2018
Company Lenovo