Project Description

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:


Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team


Lenovo influencer and Yoga Teacher Sam Hill believes that the simple act of breathing deeply is a great way to relieve stress, which as a business woman and travel enthusiast, Hill cannot let slow her down. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.


Project Details
Date November 14, 2018
Company LENOVO