LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
Videography and Photography Team
Lenovo influencer and Yoga Teacher Sam Hill wants to be able to work around the world teaching others. Her goal is to be able to give a high-quality and personalised Yoga service to people across the globe. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.