Project Description

LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:


Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team


Lenovo influencer and Yoga Teacher Sam Hill wants to be able to work around the world teaching others. Her goal is to be able to give a high-quality and personalised Yoga service to people across the globe. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.


Project Details
Date November 14, 2018
Company LENOVO