Portfolio

#DIFFERENTISBETTER x LENOVO

Project Description

PROJECT DESCRIPTION
LENOVO wanted to showcase their brand using Influencers from all walks of life.

King Creative Concept:

#DIFFERENTISBETTER

Creative Plan:

Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.

Construct the Team:

Digital Team
Influencer Management Team
Videography and Photography Team

Comment:

Lenovo influencer and Yoga Teacher Sam Hill wants to be able to work around the world teaching others. Her goal is to be able to give a high-quality and personalised Yoga service to people across the globe. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.

 

Project Details
Date November 14, 2018
Company LENOVO