LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
In a collaborative effort between King Creative and Lenovo, Matt Draper’s ambitious goal to photograph the Sub-Antarctic wildlife was quickly made a reality. Alongside King Creative’s facilitation of the experience, Lenovo provided a strong foundation for this project to be built upon through their ongoing technological and financial support.