LENOVO wanted to showcase their brand using Influencers from all walks of life.
King Creative Concept:
Build a dedicated list of supported Influencers.
Produce viral content for social & digital.
Tell a story between man, woman & machine.
Create vibrant video content to showcase on digital platforms.
Construct the Team:
Influencer Management Team
King Creative and Lenovo continue to push the boundaries with thought provoking themes and stories. The collaboration between couture fashion designer Tarese Klemens and Hijabi Ballerina Stephanie Kurlow was used as an inspiration piece for all women and launched on International Women’s Day 2018.